Skyline of Richmond, Virginia

5. April 2007

Google Sales Executive Leaves to Start New Venture

Former feeling lucky with tool to track from and other , .

Columbus, OH April 4, 2007 — Adam Goldberg, former , has left the powerhouse to co-found ClearSaleing, Inc. , an agency that helps retailers and direct maximize profits from their and other and campaigns.

While working at , Goldberg found that ’ clients were becoming increasingly frustrated with their inability to track specific keywords and ads to actual product and profits. In addition, many of his clients also bought ads through other paid programs such as Sponsored and MSN Live adCenter as well other shopping comparison engines like PriceGrabber, Shopping.com and Nextag. These companies found it virtually impossible to track, and understand the and of each of their sources, keywords, campaigns and products.

Goldberg, along with other four other executives with extensive Wall Street, banking, , and technology backgrounds, founded ClearSaleing, at clearsaleing.com, with the sole mission of capitalizing on the massive market centered around programs, like , by providing desperately needed technology and processes to address these limitations and client frustrations. With its innovative tracking and system, coupled with its groundbreaking methodology, ClearSaleing has bridged the gaps from keywords to conversions to product to profitability that have left advertisers scratching their heads for years. Without a technology to clearly identify profitable from unprofitable ads, sources, campaigns and products, advertisers risked wasting large chunks of their budget and were looking for answers as to why.

The ClearSaleing system has found that on average advertisers waste 30 percent of their budgets on unprofitable campaigns. After first identifying the specific unprofitable sources, campaigns and keywords, ClearSaleing immediately eliminates this waste, allowing advertisers to either pocket the savings or reinvest it into profitable options that further increase the return on their investment. “Our product provides in-depth data tracked down to the individual keyword and product- level and delivers the information to our customers in an actionable dashboard, with specific recommendations to maximize — the only metric that matters,” Goldberg said.

Since its founding, the has successfully completed its first two rounds of funding, totaling nearly $2 million; released its initial two versions of the ClearSaleing system; launched its to the market in October; and helped dozens of companies to begin ClearSaleing and navigate their way to increased profits and returns from and other investments.

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