Leading SEO industry educators Robin Nobles and John Alexander expand their SEO skill-building training schools to include New Mexico and Arizona State as they welcome new associate SEO educator, Emily Leach to their Search Engine Academy network.

Albuquerque, NM April 18, 2007 — SEO industry educators Robin Nobles and John Alexander recently announced more new localized Search Engine Academy classes are soon to be available in Albuquerque, New Mexico and Arizona in the ever expanding North American network of www.searchengineacademy.com training schools.

John Alexander, Director of the Search Engine Academy officially welcomed Emily Leach of www.WhiteHatWorkshops.com this month stating, “Robin Nobles and I are delighted to have Emily joining our network of licensed educators. Emily is an advanced SEO graduate who brings a strong SEO technical background to the Search Engine Academy. We anticipate hearing some wonderful SEO student success stories out of New Mexico and Arizona in the near future.”

Alexander asked Emily if she would mind sharing a few her views on SEO and give people a brief overview on her SEO training plans for New Mexico and Arizona.

The interview followed with a question and answer period on SEO certification:

Q: “Emily, can you please describe what is unique or special about your workshops?

A: Absolutely! There is more than one aspect that makes this seminar unique. First is the fact that they are truly hands-on! The student brings their project to the class, instead of providing a canned project that works perfectly and then leaves the student having to translate what they learned when they get back to their office. Secondly, I do not teach anything that has not been tested and proven by the Search Engine Academy. And Third, the seminar is followed up with 6 months of mentoring.

Q: How would you identify the value of structured, SEO training in a personalized, hands-on workshop?

A: Personalized, hands-on SEO training is invaluable …this workshop takes the participant right into the actual tasks of SEO on the same project they will be working on after class. The opportunity for questions is far greater because of the students’ interaction with the process, those types of questions usually don’t come up until after the lecture and then they never get answered. But here, every question does get answered.”

Q: Do you have any advice for those who would be interested in starting a successful SEO business?

A: I do! This is a field screaming for attention, and a person with the skill set, ethics and ability to communicate with clients can make a very good living and feel great when they go to sleep at night knowing they are helping companies grow.

Q: Can you talk a little bit about the importance of SEO certification?

A: SEO has received a bad reputation over the years with submissions services, and all the changes in meta-tags. Certification creates a bar that the public can relate to and allow them to disseminate which optimizers know the latest information and which ones may be using strategies from 3 or 4 years ago. Until now anyone could say they are a search engine optimizer without any training, I am very happy to be offering a solution for companies to know they are getting what is being advertised if the SEO they are hiring is certified.

Q: Emily, how long have you been practicing search engine optimization or SEO?

A: Almost 6 years; I found the power of Search Engine Optimization in the fall of 2001.

Q: Do you offer any “industry specific” SEO courses for business owners that are in a highly competitive industry (for example like real estate?)

A: I am working with Search Engine Academy on defining specific industries that would benefit from a more directed training as well as working with the Department of Labor to offer certification classes through their program. There is a large need in the Real Estate industry to not just understand their options when it comes to Search Engine Optimization but also to teach them how to handle the process themselves.

Q: Tell us about the name of “White Hat” Workshops?

A: I chose the name WhiteHat Workshops because I feel it represents the tactics I agree to always adhere to, in my SEO Consulting and training; there is no need to attempt to ‘trick’ the search engines - there are far more benficial methods that have been proven to work over and over again.

Q: Well spoken! In one final question, do you have any last minute SEO tips or advice for us?

A: I provide a free Introduction to SEO workshop on the second Friday of every month, this is a great place to have your questions answered and get your toes wet. To expand your knowledge in SEO you can sign up online at www.whitehatworkshops.com for a free SEO Tip of the Day. I will send you a fresh SEO tip each and every day to keep you informed of updates, free tools and ideas you may not think of on your own.

Thank you for your time today and we wish you and your students the greatest of success in the future.

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