Consumer Generated Advertising platform encourages bloggers to create higher quality blog content and blog more often.

Orlando, FL April 18, 2007 — PayPerPost, the leading marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, today announced the results of a user survey it conducted amongst the bloggers in its marketplace community. The informal survey was designed to measure the impact of creating sponsored content among bloggers who participate in PayPerPost’s program.

Of those respondents that participated in the survey 69.7% indicated that PayPerPost helped them become a better blogger. “This is an extremely encouraging statistic,” commented Ted Murphy, ceo of PayPerPost. “Not only are we helping bloggers earn more money, we are helping them become better at their craft at the same time. This benefits the blogger, the advertiser and most importantly the reader of the blog itself.”

Over 95% of participants indicated that they have made more money with their blog since they signed up with PayPerPost. The platform is widely known as the largest, most effective marketplace for both bloggers and advertisers alike. The volume of transactions that flow through the marketplace has encouraged many PayPerPost participants to increase the frequency of their blogging. The survey indicated that 87.6% of participants blog more often since they started using PayPerPost.

“Not only do I blog more often, I also take more time thinking about what it is I am writing and tailoring my content to my audience,” said Julie Vazquez of JuliesJournal.com, a PayPerPost.com member. “The end result is more readers and more traffic to my blog”. The survey indicated that 79.5% of participants spend more time thinking about what they blog about, and 74% have seen an increase in blog traffic since they started using PayPerPost.

“Bloggers are approaching blogging with a concentration on building readership and we are proud to be a part of that,” said Murphy. “The volume, diversity and quality of content is growing at incredible pace.” Nearly 65% of respondents indicated that they had started at least one new blog since they began using PayPerPost. Bloggers are now authoring multiple niche blogs targeted at different audiences. In addition to her existing lifestyle blog Vazquez recently launched utterlygeek.com, a blog devoted to “geek” topics such as technology, gadgets and web apps.
Bloggers who want to become better bloggers, increase traffic and earn more money are encouraged to sign up for free to become a PayPerPost member. Bloggers can sign up at PayPerPost.com.

About PayPerPost:
PayPerPost is the leading marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages. The
marketplace is fueled by the self expression of bloggers, videographers, photographers, podcasters and participants in social networks. PayPerPost is easier to use than paid-search or display advertising and provides more powerful features. The company is venture funded by Inflexion Partners, Village Ventures and Draper Fisher Jurvetson. Advertisers, Consumer Content Creators and partners are encouraged to join the revolution at www.PayPerPost.com.

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