The UK travel industry’s most prestigious award ceremony took place on Tuesday 24th April with hosts Travolution revealing the top innovators in online travel.

London, April 27, 2007 — From tour operators and advertisers, to travel agents and web designers, the Travolution Awards attracted the cream of the travel community which was held at the Landmark Hotel, London. After a hilarious opening speech from Simon Caulder, Independent’s Travel Editor, the winners of the seventeen categories were announced to an anxious crowd which included delegates from British Airways, STA Travel and Thomas Cook.

Following Travolution magazine’s search special edition this month, all eyes were on the award for ‘Best agency for Search Engine Optimisation’. www.neutralize.com Search Engine Marketing improves business on the major search engines like Google, MSN and Yahoo! It’s the fastest growing advertising medium in the UK commanding a 10.5% share of the country’s total marketing spend and is popular for its high return-on-investment.

The prestigious award was handed to top-level Search Engine Marketing agency Neutralize, a UK-based agency well known for their highly effective website optimisation work in the travel sector. Nominated by their clients Just the Flight, their Technical Director, Simon Goddard, said;

“We’ve been with Neutralize for five years - there’s a reason for that and one which I’m happy to say has been recognised tonight…. Neutralize play an integral part in Just the Flight’s overall strategy, in improving the user service and experience, and I look forward to continuing our relationship with them.”

Just the Flight offer cheap flights for UK, European and Worldwide flight destinations, having significant presence on the major search engines;

“What Neutralize have done for us is fantastic - but being successful in the Travel industry requires more than good SEO,” says Goddard. Edward ‘Teddie’ Cowell, Neutralize’s Technical Director, agreed adding;

“Being the best search engine optimisation company in the travel industry is a big reward, it demonstrates both the SEO team’s hard work alongside Just the Flight’s developers’. It also shows how steady commitment to delivering relevancy within the search engine results and concentrating on the complete user experience can pay off.”

Just the Flight’s endurance in the fiercely competitive online travel search results over the past five years is central to their win, according to Business Development Manager at Neutralize, Martin Dinham, who collected the ‘Best agency for Search Engine Optimisation’ award alongside Goddard. He added;

“We’re so grateful to have won…this is such a rapidly evolving, exciting industry to work in and its great to be at the forefront of it. Tonight was a superb evening for the travel community and I’ve met some great people here.”

About Travolution
Travolution is a new venture from the Travel Weekly Group, aimed at the online travel market. Covering the traditional travel market plus the new breed of online players, Travolution will provide the essential information for anyone in, or running an online travel business.

www.travolution.co.uk

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