TopRank’s Lee Odden, a recognized authority on leveraging search marketing and social media, presents on a panel about search and social media during MediaPost’s Search Insider Summit in Florida May 6-9.

Minneapolis, MN May 2, 2007 — TopRank Online Marketing, a leading internet marketing firm based in Minneapolis, announces that CEO Lee Odden will guide marketing professionals on how to boost their online presence through social media and search engine optimization (SEO) at MediaPost’s Search Insider Summit.

With representatives from Google, Yahoo, Hitwise, DoubleClick and a keynote from EdVenture Holdings, the conference brings the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns.

Odden’s session, entitled “The Intersection of Social Media and Search: What Does It Mean for Marketers?” will show attendees how to use social media tools within marketing messages, encouraging interaction with the content to spread it further around the web.

“When communities of interest are empowered to share and socialize content, marketers can extend brand reach and visibility in a way that carries far more credibility than traditional media,” says Odden. “With the right social media tools, the benefits can extend to direct traffic and improved search engine rankings”.

The session on social media will also show how this type of communication will deliver significant SEO benefits powered by customers and web-users. Topics the panel will discuss include:
- Defining social media
- Leveraging social media to deliver SEO benefits
- The future of social media

Panel participants include Steven Marder, CEO of Eurekster, Gil Mandler, CMO for Mandler’s and Online Marketing Consultant for Exoolop and moderator Bill Flitter, VP Marketing and Founder of Pheedo.

Event Details:
MediaPost’s Search Insider Summit
When: May 6-9, 2007
Where: Hyatt Regency Coconut Point Resort & Spa
Bonita Springs, Florida

Cost:
$2,495 for Members
$2,595 for Non-Members

Registration and additional details are available online.

About TopRank
TopRank™ is a leading online marketing agency specializing in search engine optimization, online public relations and marketing with social media. With clients ranging from technology startups to Fortune 50 companies, TopRank has been named a top ten SEO agency 14 months in a row by topseos.com.

TopRank™ was founded by Lee Odden, a frequent speaker on the topics of search engine optimization, corporate blogging and social media marketing. He has been quoted by U.S. News, The Economist and the Star Tribune and has contributed articles to Yahoo Publisher Network, DM News and The Business Journal. He also publishes MarketingBlog.com, nominated two years in a row to Marketing Sherpa’s marketing blog awards.