Charitable organizations, such as Employment Access, using SEO as part of marketing schemes.

Toronto, ON May 8, 2007 — Toronto SEO company www.torontowebservices.com/ , Toronto Web Services is proud to announce the expansion of their city directory to include the promotion of charitable organizations wishing to utilize SEO to increase visibility.

Recently included in this new section is Employment Access, a charity funded by the Government of Canada. Conducted by the Coalition for Persons with Disabilities in Peel, Halton and Dufferin, the organization is committed to facilitating the role of people with disabilities in the labour market.

“Governments are starting to understand the importance of having their services found online. It’s a natural desire for an organization whose sole purpose is to serve the public good to offer search engine visibility as part of their convenience package.” Ted Thrasher, president of Toronto Web Services says. “The major search engines are the most efficient way to be found online, as well as for an individual to search a website. That’s why SEO works.”

While the directory itself is not unique, charitable organizations applying SEO tactics is a fairly new phenomenon, but not out of the ordinary. Many non-profit organizations learn their lessons well from business. The rules of good marketing and business efficiency apply to them as equally as to any other business.

About Toronto Web Services
Founded in 2002, Toronto Web Services has been at the forefront of search engine optimization since its inception. Utilizing one of the most available and pervasive technologies the world has ever seen, Toronto Web Services specializes in making the internet work for their clients.

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