Ecommerce Solution Provider exceeds customer expectations at annual event.

Rochester, NY May 9, 2007 — Ecommerce solution provider, UniteU Technologies, Inc., is pleased to announce that their annual User Conference which was held in Chicago in April exceeded expectations. In a follow up survey the overwhelming majority of attendees rated the event as “excellent” and stated that they received valuable information at the conference.

“We came away with a number of ideas to improve various pages of our site (home page, product pages and check-out) in addition to promotion and pricing ideas to help us move excess inventory,” reported Jerry Reynolds of St. Croix Shops. St. Croix is a respected manufacturer and retailer of luxury men’s apparel. Their ecommerce web site, www.stcroixshop.com, has been powered by UniteU for the past two years.

This was UniteU’s fourth annual User Conference and the focus was on how online merchants can meet the increasing demands of the hyper-educated, informed customer who can switch to another retailer with a single click. The conference sessions were built around the ACcES concept: Attract, Convince and convert, Engage and Synthesize. Specific tools were provided that were designed to help merchants develop and measure key performance indicators in each of these areas of customer acquisition and retention.

“To stay competitive in the rapid-change ecommerce retail space, organizations must dazzle their end-users with a top-notch buying experience. We help our merchants stay abreast of new technologies that deliver against high expectations for a friendly, efficient and secure browsing and buying experience,” reports Rebecca Ramme, UniteU VP of Business Development. “We structure our User Conference in a way that updates our customers on industry trends but our primary goal is to deliver very actionable information. We don’t just talk about our software and our solutions, we speak to the online merchant’s business objectives and help them plan out and measure their online success.”

Customers also reported that they appreciated the opportunity to interact with other online retailers who were either encountering the same challenges they were, or could provide first hand knowledge on how to solve problems and take their web store to the next level.

“It was very useful to network and see other users in our same place and above us to know that we can get to where they are,” commented another customer who attended.

UniteU executives report that they plan to continue to offer an annual User Conference as a service to their customers. This year’s addition of a half a day of eStore Connected Commerce® application training was also extremely well received. Many customers requested that this be extended to a full day next year which UniteU is seriously considering.

About UniteU
UniteU (www.uniteu.com) is a recognized leader in on-demand e-commerce solutions that are powerful yet affordable to specialty retailers. UniteU’s Connected Commerce® eStores are scalable, support custom designs and integrate with back office systems such as Retail Pro as well as with sales channels such as eBay and Amazon. All sites are controlled directly by merchants with opportunities for strong store branding, multiple payment options, configurable shipping methods and advanced promotions, navigation and in-site search capabilities. In addition to offering their proven e-commerce applications, UniteU supports online retailers through premier managed hosting, leading web analytics tools and marketing services that drive traffic to the site and increase conversions.

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