Eastpoint AB (publ) Daughter Company Getupdated — headquartered in Stockholm, Sweden — took a significant step to broaden its business by officially acquiring French Search Engine Marketing Company OptiWORDS. OptiWORDS focuses on the French speaking region and for the next 12 month, its expected turnover is promising.

May 23, 2007 — Eastpoint AB (publ) Daughter Company Getupdated — headquartered in Stockholm, Sweden — took a significant step to broaden its business by officially acquiring French Search Engine Marketing Company OptiWORDS. OptiWORDS focuses on the French speaking region and for the next 12 month, its expected turnover is promising.

OptiWORDS , founded by entrepreneur Cédric Ménard, is a fast-growing company whose main focus has been Search Engine Marketing for French companies. The purchase of OptiWORDS is part of the shift under way at Eastpoint (Getupdated) to become one of the largest Search Engine Optimization/ Internet marketing companies in Europe.

Eastpoint (Getupdated) has already made three strategic Internet marketing technology acquisitions in Sweden on the 1st half of this year. Now as Getupdated focuses on its international expansion, OptiWORDS serves as a ground base to continue expansion in Europe and soon the United States with the acquisition of eTrafficJams.

“A fusion with Getupdated means that we can offer a diverse portfolio within Internet Marketing to our clients in France. As the French market grows it is quite important to offer our market different possibilities within the Internet Marketing field,” said Cedric Menard CEO for OptiWORDS.

“Internet marketing grows between 30 to 40% per year in France; this makes the market conditions favorable for quick growth and good profits. As Getupdated has a diverse rich product line offering, OptiWORDS existing client can benefit of our added value,” said Mattias Kaneteg CEO for Getupdated AB.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18
Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444
Cédric Ménard, CEO OptiWORDS AB
+33 170 901 139

About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:
• Getupdated AB; is the largest Search Engine Marketing Company in Sweden. Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing
• Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
• Crystone AB; web hosting, co-location, dedicated servers and domain names

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)- soon to change (July) to OMX- First North

Website: www.optiwords.com