Critical overview of search engine user behavior will be detailed by Spencer during the presentation “Inside the Head of the Searcher.”

New York, NY May 25, 2007 — www.Netconcepts.com - Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will share vital search engine strategies for retailers seeking to tap into the mind of the online buyer today at AMA’s Search Engine Marketing seminar in New York.

As a recognized expert in the development of search engine strategies, Spencer has been hand selected to chair and present at AMA’s premier Search Engine Marketing event.

Through Spencer’s session, “Inside the Head of the Searcher”, attendees will be experience an essential view into the often misunderstood world that is the mind of the online buyer.

Detailed will be often overlooked factors affecting online buyer behavior. Spencer will dissect behavioral elements varying from how the mind interprets selected keywords to how the eye decides which campaign to view. Issues will relate back to the world of online marketing enabling attendees to apply an understanding of each factor to the success of future campaigns.

As President and Founder of Netconcepts, Spencer oversees one of the world’s leading search engine optimization and web design consulting firms. Since 1995, they have provided search engine strategies for a diverse client base including REI, Kohls, HSN & Cabela’s.

“Understanding how your potential customers think is a critical element for any online marketing campaign,” states Spencer. “What search engine users prefer, what keywords they use, even where they look on their monitor can all directly affect your campaign’s success. Through my presentation, I will insure attendees have a firm grasp of these factors before they finalize their search engine strategies.”

Spencer will remain onsite after “Inside the Head of the Searcher” to share expert knowledge on successful link building during the presentation “Organic Search Is All About the Links: Link Building Your Way to the Top of the Rankings”.

Seminar Information
Name:     Inside the Head of the Searcher
Date:     Friday, May 25
Time:    9:30am-10am
Location: The Coleman Conference Center, New York, NY

Name:     Organic Search Is All About the Links: Link Building Your Way to the Top of the Rankings
Date:     Friday, May 25
Time:    11:45am-12:30pm
Location: The Coleman Conference Center, New York, NY

About Netconcepts, LLC:
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will “get found” in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, PoolDawg, REI, Van Dyke Supply, Cabela’s, and Steve Spangler Science among other brands. Netconcepts is based in Madison, Wisconsin with a production facility in Auckland, New Zealand.

Netconcepts
www.Netconcepts.com

Agency Contact
Bill Arnovich
Misukanis & Odden
952.400.0342

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