Website design & search engine marketing initiative drives 27 percent increase in online conversion in just 60 days. Strategy which drove momentous boost in sales of “pool cues” and “Hustlin’ USA T-Shirts” to be imparted to online retailers at Internet Retailer in San Jose, CA June 4

San Jose, CA June 4, 2007 — www.netconcepts.com/ - Netconcepts®, LLC., the premier search engine marketing firm enabling internet retailers to “get found” online, has enhanced search engine traffic for online billiards retailer PoolDawg by 300 percent. Netconcepts will disclose their approach at the Internet Retailer Conference & Exhibition starting today in San Jose, CA.

“We are extremely pleased with our initial search engine traffic results,” states Mike Feinman, PoolDawg’s Director of Marketing. “After just 60 days of moving to GravityMarket, we’ve seen our conversion rate increase 27 percent.”

Since redesigning their website with Netconcepts’ GravityMarket, an Ecommerce Solution developed specifically for online retailers, PoolDawg’s dramatic rise in search engine traffic has led to a remarkable boost in online sales.

Pooldawg’s original site suffered from several structural and functional limitations, as well as relatively low conversion rates. “As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” continues Feinman.

Netconcepts’ first step was to provide an initial SEO analysis of Pooldawg’s website. The analysis covered best practice recommendations and a blue print for optimal execution of search engine optimization. Because of the current site limitations, Netconcepts’ ultimately recommended a new site structure that would be search-friendly from the ground up. The solution was GravityMarket, Netconcepts’ search optimized ecommerce solution.

“We are pleased to see that our recommendation for a new ecommerce site structure has achieved good things for PoolDawg,” states Jody Hartwig, Netconcepts’ Vice President of Client Services. “PoolDawg currently holds number-one position in Google for ‘pool cues’ and ranks highly for other strategic terms. GravityMarket is a sound platform on which PoolDawg can grow its online business.”

PoolDawg benefits from GravityMarket’s other features, including enhanced content management capability, real-time shipping estimates, RSS feeds and a streamlined checkout process.

As an example, GravityMarket’s simple checkout process never lets a billiards enthusiast forget the latest offers, using friendly reminders to inform purchasers how much more product is needed, for example, to qualify their entire order for free shipping.

Jody Hartwig, Netconcepts’ Vice President of Client Services, will unveil how Netconcepts’ GravityMarket helped PoolDawg increase search traffic by 300 percent and online conversions by 27 percent at the Internet Retailer Conference & Exhibition starting June 4th in San Jose, CA.

About Netconcepts, LLC
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will “get found” in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, Van Dyke Supply, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Netconcepts
www.Netconcepts.com