Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.

Lexington, SC June 6, 2007 — Tracy Fredrychowski, SEO Professional and Instructor at the Search Engine Academy of South Carolina (SEAofSC) announced today that Web site owners are taking charge of their Web site’s success by learning SEO.

Tracy Fredrychowski of SEAofSC stated, “Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet.”

Most business owners know that there are many Certified Search Engine Optimizers that they can hire to perform SEO services for them, but most of the time funding is not always readily available and the time to act is now if they want to start seeing results. Taking full control of their Web site rankings and not having to rely on someone else to do it for them is a real eye opener into how simple search engine placement can be to achieve.

To learn SEO one does not have to be overly technical they just need to have basic Web page creation skills and the desire to learn how to apply the latest search engine marketing principles and strategies to increase their Web sites visibility.

Being able to learn what is needed to gain better rankings on Google, MSN and Yahoo! is very exciting to any business owner who relies on the Internet to increase revenue.

Business owners that take a 2-Day Beginner, 3-Day Advanced or 5-Day Mastery Search Engine Optimization Workshop have been learning:

•    Keyword Research
•    How to Utilize User-Generated Content for Attracting New Traffic
•    Social Media Marketing Strategies
•    Which Search Engines and which Directories are Most Important
•    Advantages of Paid Inclusion
•    How to Stay out of Trouble with the Search Engines
•    How to Build Link Popularity
•    Working with Blogs
•    Converting Visitors to Buyers
•    Affiliate Marketing
•    In-depth Review of Google, Yahoo and MSN
•    Latent Semantic Indexing
•    Link Reputation
•    Truth and Myths About Search Engine Robots
•    Why Cascading Style Sheets are so Important
•    Article Marketing
•    Work Around Strategies - Frames, Flash, Databases Sites, Image Maps, JavaScript
•    Pay Per Click Advertising
•    Web Site Statistic and Log Analysis

Fredrychowski stated, “One of the greatest aspects of SEO Workshops is that most allow Web site owners to bring a copy of their business Web site to work on during class. In doing so, they can apply the SEO techniques right away and start tracking results immediately.”

Learning to recognize a Web sites strengths and weaknesses is half the battle when trying to achieve better search engine rankings. Those business owners that take the time to learn SEO are those that are becoming the most successful on the Internet.

You can find an authorized training workshop for Search Engine Optimization at the Search Engine Academy of SC. They offer SEO training to business owners, Webmasters and Professional SEO’s who want to take their Web site to the next level.

For additional information on workshop dates and locations please contact Tracy Fredrychowski or visit www.searchengineacademysc.com.

Tracy Fredrychowski, CEO of Small Business Web Solutions, Inc.
Professional SEO Instructor, Search Engine Academy of South Carolina
Phone: 803-356-2995
www.searchengineacademysc.com

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