Objectware Inc, a web development company headquartered in Atlanta, GA with a regional branch in Washington DC / Virginia, has announced expanded Search Engine Marketing (SEM) services to supplement the firm’s organic Search Engine Optimization (SEO) programs.

June 18, 2007 — Objectware Inc (www.objectwareinc.com), a web development company headquartered in Atlanta, GA with a regional branch in Washington DC / Virginia, has announced expanded Search Engine Marketing (SEM) services to supplement the firm’s organic Search Engine Optimization (SEO) programs. This latest release includes new features that enhance business intelligence and trends analysis. The expanded program includes new reports to provide better competitive analysis and techniques for attaining efficiencies on pay-per-click services.

Unique to Objectware’s expanded Search Engine Marketing program (www.objectwareinc.com/SEOPromotionAndStrategy.aspx) is proprietary custom reporting software, which affords clients the ability to easily monitor their pay-per-click campaigns and analyze their progress. The Objectware Inc SEM program offers pay-per-click services with Google AdWords, Yahoo! Search Marketing (formerly Overture) and Microsoft ad Center. In addition, Objectware provides a fully managed banner advertising services. These services include banner ad creation and placement on high-visibility websites such as USA Today, Fox News, ESPN and CNN.

Objectware’s Search Engine Marketing administration functionality extends their organic Search Engine Optimization techniques by allowing their customers to increase the “quality scores” for key phrase bids. Using these proprietary technologies, Objectware is able to provide higher pay-per-click visibility for a relatively limited budget.

Also added to Objectware’s Search Engine Marketing program is the utilization of new analytics tools for each SEO and / or SEM client. Objectware’s Internet marketing analysts not only professionally install these tools as part of the initial project setup, but also create specific site funneling goals and enable conversion tracking in order to monitor visitor behavior and track sales, signups, downloads and more.

Chris Ragan, Northeast Regional Director for Objectware Inc, is pleased to offer these robust services, “We’re remaining agile and responding to the ever-changing Internet marketing environment. Our focus on the many aspects of Search Engine Marketing has sharpened with the release of our latest offerings and our SEO and SEM team, as always, continues to provide services based on innovation. We’re strengthening the web advertising campaigns of our clients and are empowering them by providing even better information related to return on investment, progress and analysis.”

Objectware provides Search Engine Marketing programs that include an intensive initial competitive analysis and keyword phrase generation, advertisement creation, campaign setup with specific bid details and budget distribution, continued monitoring of campaigns and routine strategic re-structuring of campaign details (bids, keyword phrases, advertisements, and more).

About Objectware:
Established in 1996, Objectware Inc (www.objectwareinc.com), a web development and custom ecommerce company headquartered in Atlanta with an active branch in Northern Virginia / Washington DC, offers web design, custom web development, wireless solutions, and custom ecommerce applications. By focusing on helping companies create innovative and effective web applications, Objectware allows them to generate significant returns on their Internet investment. Objectware’s suite of custom web and wireless development services empowers business by leveraging web technology in order to attract new customers, increase efficiency, reduce operating costs and boost customer satisfaction.

For more information on Objectware, please visit www.objectwareinc.com or call 877-589-2233.

Website: www.objectwareinc.com

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