Latest Enhancements to PPC Management Tool Further Improve Marketers’ Efficiency

Pasadena, CA June 19, 2007 — Adapt Technologies, Inc. has rolled out a series of feature upgrades and enhancements for its flagship paid search optimization software product, SEM-in-a-Box. SEM-in-a-Box is the full-featured PPC optimization and management tool which provides do-it-yourself features that help online marketers to analyze and optimize search campaigns at a flat monthly fee.

This week’s updates coincide with the six-month anniversary of SEM-in-a-Box’s debut. Since its launch in January 2007, SEM-in-a-Box has attracted hundreds of subscribers from many industries and backgrounds, including both marketers and agencies, who sought an affordable yet full-featured solution for managing and improving paid search campaigns. From these customers, Adapt received extensive feedback and suggestions. The company used this feedback to rapidly develop and deploy the latest round of enhancements, all in the interest of providing an even better toolset for marketers to manage their PPC ad campaigns more effectively.

The improvements pushed live this week include:

•    Additional detail per-keyword. Where recommendations are listed, marketers can now access specific data about each of their keywords, such as the impressions, clicks, conversions, target and observed CPA, plus the recent and average position. This update gives marketers the additional information they may need to understand why SEM-in-a-Box made a specific change recommendation.
•    Editable bids. Marketers can now see the bid change that SEM-in-a-Box recommends, and either accept it as recommended, or enter their own amount. This enhancement offers marketers more control over their campaign changes.
•    Cross-initiative performance data. Adapt now provides a report on the return on ad spend (ROAS) across multiple account initiatives so that marketers can see their cumulative performance. This improvement provides marketers a better understanding of all initiatives.

“SEM-in-a-Box is a helpful and affordable tool that has simplified how I analyze and manage PPC for my clients,” said Mike Chepiga, owner of Leads by Search, a search engine marketing consultancy handling PPC lead-generation campaigns for numerous healthcare companies. “Adapt has been very responsive in addressing my product requirements. We have established a great partnership.”

“By reacting quickly to our customers’ needs with these new features, we can continue delivering on our promise to provide the most fully-featured cost-effective SEM tools that increase marketers’ efficiency,” stated Michael Harris, CEO of Adapt.

More information about SEM-in-a-Box, including screenshots, online demos, and customer testimonials, is available at sem-in-a-box.adapt.com.

About Adapt:

Adapt Technologies, Inc. is a technology company that creates practical, self-service campaign management solutions for marketers to more effectively manage their online marketing campaigns and improve results. The company was founded in December 2004 and is venture-funded by Mohr, Davidow Ventures and Emergence Capital Partners. Our management team, engineers and search engine marketing specialists are highly experienced in developing marketer-focused solutions to internet marketing challenges, and come from leading universities and Internet companies including Caltech, Google, Yahoo! Search Marketing, and Amazon.com. For more information about Adapt, visit: www.adapt.com.

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