The Austin Institute of Real Estate (AIRE) announces a new web site which incorporates the latest advanced Search Engine Marketing (SEM) techniques. To help create the new site, AIRE used RefreshWeb, the Austin-based B2B internet marketing agency.

Austin, TX June 19, 2007 — The Austin Institute of Real Estate (AIRE) announces a new web site which incorporates the latest advanced Search Engine Marketing (SEM) techniques. The Austin-based real estate school is rapidly expanding and sees this effort as necessary better serve its customers.

To help create the new site, AIRE used RefreshWeb RefreshWeb, the Austin-based B2B internet marketing agency. “An increasing number of companies are choosing to incorporate SEM techniques in web site redesigns,” says John Rasco, RefreshWeb CEO, “And we find that SEM is used by companies that want to grow rapidly by reaching new customers in a reliable and cost-effective manner.”

Rasco continued, “The use of advanced Internet-based marketing strategy — such as close coordination with a company’s marketing strategy, comprehensive use of new Search Engine Optimization (SEO) techniques, extensive link development, and other marketing strategies — is increasingly necessary for the survival of a company’s online business.”

“We believe this approach is the future of business, and necessary for expanding our presence on the Internet, so that we can better serve customers”, says Wayne Morgan, CEO of AIRE, “Our online and correspondence real estate classes rely on the Internet. These techniques are necessary to reach more prospective students as well as provide our best service to current students.”

About Austin Institute of Real Estate
The Austin Institute of Real Estate has been taking a unique approach to real estate education for over 18 years. The Business and Financial education course curriculum, combined with the TREC-required courses, provide a superior education demanded by today’s buyers and sellers of real estate.

Wayne Morgan, author of “How to Get Rich in Real Estate…AND Have a Life!” has more than 25 years of experience in real estate, and has taught some of the top producers in Texas. AIRE is more than just a licensing facility — it is a Business School for Realtors.

For more information about Austin Institute of Real Estate, contact Angie Shipe, (512) 453-0900, 8828 Research Blvd, Austin, TX 78758. The company’s website is Austin Institute of Real Estate

Website: www.austininstitute.com

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