All Web Cafe has developed a tool that enables brand marketers to easily and effectively analyze SEO data for campaign optimization.

June 26, 2007 — Staying true to its commitment of continuously discovering and implementing innovative technologies to increase their clients’ marketing ROI, All Web Cafe has developed a proprietary organic search measurement tool that is a breakthrough for search engine optimization (SEO) management.

SEMEASURE is the result of 12 months of research, planning, and development that enables clients to monitor SEO campaigns and each keyword’s viability through defined time ranges for overall search engine performance. Data is also displayed via a unique scoring system that combines both the overall page ranking measured against the volume of combined search engine market share and traffic.

Utilizing the latest web technologies, SEMeasure also tracks and displays competitors performance, natural clicks, clicked pages, keyword improvers, and drop-offs via a self-intuitive, visually engaging web display and home page dashboard. The tool is also designed for international search engine marketing and is compliant with all major search engines in the United States and Europe. In addition, SEMeasure supports campaign management for a number of brand managers, their specific URL’s, and regional focus.

John Carson, All Web Cafe’s leading SEM Manager states, “Pay-per-click advertising is on a dramatic rise and the battle for Natural Search dominance is becoming equally competitive. Over one third of searchers make a mental correlation between top natural search positioning and overall market positioning. SEMeasure is the next step to making sure your business is perceived as a market leader and in turn experiences conversions, gains brand equity, and makes a shift in market share.”

SEMEASURE is a combination of successful experience in interactive advertising, search engine marketing, award-winning design, application development, and tier-one user experience insights. The interface enables clients and All Web Cafe’s SEO team to collaboratively review each campaign’s performance on a time-sensitive platform. This collected data is the foundation to refine, reconstruct, or reinforce a campaign to enable heightened search engine optimization and provide a significant return.

“Previous to SEMEASURE, our SEM analytics were limited to monitoring CPC campaign performance. Now, SEMEASURE enables our global marketing team to easily monitor our natural search performance in a non-technical environment. In turn, we can now see what is and isn’t working and rollout the necessary adjustments.” says Deborah Groark, Global Marketing Communications Manager, Victrex plc.

To learn more about SEMEASURE, please visit www.semeasure.com or contact John Carson.

About SEMEASURE:
SEMEASURE is a proprietary search engine optimization measurement tool that enables clients to monitor the performance of each SEO campaign and keyword viability. Additional features include the ability to easily look at defined time ranges, to measure a change in a keyword’s or search engine’s performance, as well as a host of sorting capabilities to make the most complex data simplistic. SEMEASURE is compliant with all major U.S. and European search engines.
www.semeasure.com

About All Web Cafe:
A product of knowledge capital and future insight, All Web Cafe, an interactive marketing agency in Philadelphia, has been developing and delivering Advanced New Media Solutions to a global client base since 1999. We welcome clients’ challenges and answer with resounding solutions. The result is a distinctive perspective that allows us to leverage our ever-evolving technological tools within strategic interactive marketing initiatives that deliver results. The perfect blend of award-winning design, creative marketing, proprietary interactive solutions, tested information architecture, and heightened CRM provide exceptional online experiences that make All Web Cafe a leader in its environment.
www.allwebcafe.com
allwebcafe.mobi/

About Victrex:
Victrex plc is the leading manufacturer of high performance materials, including VICTREX® PEEK™ polymer, VICOTE®Coatings and APTIV™ film. These materials are used in a variety of markets and offer an exceptional combination of properties to help processors and end users reach new levels of cost savings, quality, and performance.

The company is headquartered in the UK. Invibio®, Victrex’s biomaterials business, provides access to specialized products and services for medical device manufacturers. Victrex Japan, Inc. is a wholly-owned subsidiary of Victrex plc. For more information visit www.victrex.com.

VICTREX® is a registered trademark of Victrex Manufacturing Limited. PEEK™, PEEK-HT™ and APTIV™ are trademarks of Victrex plc. VICOTE® is a registered trademark of Victrex plc.

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