In part one of the SEO miniseries “Rich Website, Poor Website,” we asked “in today’s Internet battlefield, which site is destined to prevail?” We predicted that the web page optimization applied to the “rich” website WITHseo.com would cause it to outperform the “poor” website WITHOUTseo.com that was simply launched and ignored. But, what the heck does “outperform” mean? In this topic “Tracking Website Performance”, we will discuss the use of “performance metrics” or “key performance indicators” to track the effectiveness of a website strategy.

Denver, CO July 9, 2007 — Denver Internet marketing and website development firm EBIZ Machine today released Part 2 to its search engine optimization case study entitled “Rich Website, Poor Website” described at www.WITHseo.com. In this study, sibling websites www.WITHseo.com and www.WITHOUTseo.com are pitted against each other in an online Internet marketing battle similar to the way in which the Jordache brothers competed against each other for love and success in the hit mid-70s TV miniseries “Rich Man, Poor Man.”     Popular website usability and SEO techniques were applied to the ‘Rich Website’, WITHseo.com, but the ‘Poor Website’, WITHOUTseo.com, was simply developed, deployed and ignored. The plan is to track and publish the results over time in order to share the lessons learned from the case study with EBIZ Machine customers and the online community.

In Part 2 entitled “Tracking Website Performance,” Bill Schwartz discusses the use of “performance metrics” or “key performance indicators” to track the effectiveness of a website strategy. He emphasizes that “before we present the results of this ‘Rich Website, Poor Website’ study, we’ll need to clearly identify the business goals and analytics we will rely upon to judge the relative success of our demo websites.” Part 2 first identifies the strategic goals for the competing sites and then defines the website analytics and “key performance indicators” he will track in order to determine which site performs best. To download a copy of Part 2, click Part 2 Tracking Website Performance of Rich Website, Poor Website.