New Search Rankings SWOT Service for Online Marketing Managers and Business Owners

New top level Web Visibility Analysis and Report shows marketing directors and business owners the current competitive position of their websites in search results and provides cost effective strategic recommendations.

Sedona, AZ July 26, 2007 — Rapport Online Inc (ROI) has announced that the Web Visibility Analysis and Report service is now available to buy online at the company website. The analysis and report show how an organization’s website compares with key competitor sites by traffic popularity, link popularity and search engine indices.

When a report is ordered a senior consultant at ROI assembles the data, analyzes it and creates a report that interprets the data in terms the average business executive can understand. Not only does the report explain where a Web property stands in comparison with competing sites, but ROI includes specific recommendations for actions the organization can take to improve their competitive position.

Once the report has been run, a Web conference is scheduled for the senior consultant to review the Visibility Report, explain the numbers and answer questions. The Web conference, which may take up to an hour, includes discussions of various tactics for improving search engine ranking and promoting the Web property in the most cost effective manner.

“The Visibility Report is not a widget or robot tool,” explains ROI President and “Chief Marketing Guru” Miki Dzugan, “the report is the result of analysis by a human consultant with over ten years of Internet marketing experience, especially in the area of search engine marketing.”

The Visibility Report, developed in 2000, was primarily used as a tool to help understand the position of prospective clients and to determine how ROI could help a client achieve better results from their Internet marketing programs. Clients have requested follow up analysis to get a top level overview of how their site has progressed or as a means for new marketing executives to come up to speed on the competitive position of their Web properties. Now the analysis and report can be ordered directly from the ROI website by anyone who wants insight and recommendations for their website promotion.

Rapport Online Inc is an Internet marketing agency that specializes in cost effective Web promotion through what they call the “Rapport building tactics,” search engines, social media, PR, email and pay-per-click advertising tactics. A chart of typical Internet marketing tactics ranked according to relative cost per customer acquired developed by ROI is used in the book, “Web Marketing for Dummies” by Jan Zimmerman. Rapport Online has also developed a pay per click budgeting calculator available at no charge on the company website. ROI serves all sizes of clients from independent consultants to Fortune 500 companies.