On a recent poll run on Facebook, 40% of respondents said there were too many irrelevant results in search engines, and 19% said there were too many spam sites in popular search engines. Today marked the launch of the Search 2.0 service, www.Wookah.com at the Always On conference at Stanford university. Wookah is a multisearch of the best sites, designed to help users find, search, compare and share the best sites on the internet.

Palo Alto, CA August 1, 2007 — Search has had a profound impact on the way we use the internet. The question is, now that users are familiar with traditional search engines like Google, Yahoo and Live.com, what’s next?

On a recent poll run on Facebook, users were asked “What don’t you like about your current search engine?” 40% of respondents said there were too many irrelevant results, and 19% said there were too many spam sites.

The Alpha version of Wookah is officially being launched at the Always On Conference at Stanford University today and it received a very warm welcome. Wookah solves the issues of irrelevent sites and search spam, providing a simple way for users to find, search, compare and share the best sites on the internet.

Search 1.0 is categorised by having spiders and complex algorithms ranking websites, whereas Search 2.0 is built upon a multisearch navigational paradigm that combines deep site search across all the best sites with user contributions and editorial moderation.

Search 1.0 has:
- Sites ranked by algorithms and spiders
- Irrelevant results
- Search spam
- Many sites
- Many searches

Search 2.0 has:
- Pareto Principle (80/20 rule)
- Only the best sites
- No spam!
- Deep Search across multiple sites

“Initial responses to Wookah and the new multisearch paradigm have been very positive, and we are excited to be launching in more global markets in the near future,” said Ari Klinger, Director at Wookah.

Wookah is rolling out a raft of new features over the coming weeks including personalization of Wookah (with Wookmarks - users create their own cutsomized Wookah multisearches) and many more sites across additional popular categories.

See www.wookah.com for more information

About the Internet Property Development Group (www.IPDevelopmentGroup.com)
With offices in San Francisco, California, and Sydney, Australia, the Internet Property Development Group (IPDG) is the internet incubator of Photon Group (ASX:PGA). IPDG takes Web 2.0 consumer oriented projects from around the world, and brings them to the USA.