Wage war against black hat enemies in an educational online Search Engine Optimisation (SEO) game by GSINC. Test your wits against the hidden text kid, cloaking monster, spam lord and more.

Birmingham, West Midlands August 2, 2007 — UK company GSINC Ltd today launched an online game dedicated to webmaster guidelines.

Covering the basics of search engine guidelines laid down to help webmasters, the Search Engine Optimisation (SEO) game is the latest educational experience by the Birmingham based firm GSINC who have previously produced a range of tutorial videos to help webmasters.

The latest game takes a light hearted look at the somewhat controversial debate of black hat versus white hat website marketing strategies in the form on an online game. The player has to fight their way through a number of search engine enemies. Some of the characters include a hidden text kid, duplicate content girl and there is even a Spam lord to do battle with.

“We hope this game helps to remind webmasters about search engine guidelines. Search engines do usually publish them for all to see, but sometimes new webmasters and business owners are unaware of the importance of them — we hope this game can act as a gentle reminder.” Gareth Davies, GSINC.

He added: “The game has taken a few months for us to put together and is a light-hearted way to remind folks of the basics. We hope everyone finds it a lot of fun whether they are webmasters or part of the SEO industry.”

The SEO game is available to play online at www.gsinc.co.uk/tips/seo-game.html