Australia’s leading search marketing event, Search Summit, to become Search Marketing Expo - SMX Sydney in 2008

Redding, CT USA and Sydney, thirddoormedia.com/ August 20, 2007 — The Search Marketing Expo - SMX conference series has added Sydney, Australia to its 2008 schedule. SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.

“We’re privileged to have a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences,” said Third Door Media President Chris Elwell. “Satisfied and qualified delegates are the key ingredients for creating a vibrant marketplace, and SMX Sydney will benefit from momentum Barry Smyth and his team created with Search Summit events,” Elwell added.

“Search Summit was about making sure that Australian search practitioners had an educationally focused event. The vision that Third Door Media has for the Search Marketing Expo - SMX brand is tightly aligned with my philosophy on what makes a superior search marketing event,” said Search Strategies Director Barry Smyth. “The Third Door Media content team of Danny Sullivan and Chris Sherman will provide invaluable support to SMX Sydney events,” Smyth added.

Search Marketing Expo - SMX Sydney will be held in April 2008. Companies interested in participating should contact:

In Australia and outside the USA:
Barry Smyth, Director
mailto: barry @ searchstrategies.com.au
Call: (612) 8004-0891

In the USA:
Sean Moriarty, VP of Sales
maito:sean @ thirddoormedia.com
Call: (203) 536-4004

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2007
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted more than 250,000 unique users in July 2007. Search Engine Land was recently named the top blog about search in Advertising Age’s Power 150 ranking of marketing and media blogs. Last month, the company launched in beta release Sphinn.com, a social networking site for interactive marketers.

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Search Strategies Australia

Search Strategies is Australia’s only company dedicated to search marketing education. The company produces a series of search marketing workshops targeted at practitioners with mid-level skills known as Search Engine Bootcamp in both Australia and New Zealand. Search Strategies also publishes Search Week, a weekly newsletter and blog for the Australian Search industry and is involved in a number of other search marketing related projects with RBI Events (SearchSchool) and Hannover Fairs (Emarketing & SEO Expo @ Cebit).

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