20th Century Fox Selects Celtra´s Mobile Marketing Platform for New Movie Promotional Campaign

Celtra’s on-demand platform known as Fooch Campaign Manager (FCM) delivers personalized and video synchronized phone calls as part of an interactive campaign for “Meet the Spartans,” starring Carmen Electra (www.meetthespartans.com/). Celtra offers an on-demand service for message-based mobile marketing. The Fooch Campaign Manager (FCM) platform provides Voice, SMS and WAP push connectivity through a powerful on-demand application for campaign management.

Boston, MA January 16, 2008 — Celtra’s on-demand platform known as Fooch Campaign Manager (FCM) delivers personalized and video synchronized phone calls as part of an interactive campaign for “Meet the Spartans,” starring Carmen Electra (www.meetthespartans.com/). The campaign, created by JetSet Studios, features a viral video where Carmen Electra, who plays Queen Margot in the movie, becomes side-tracked with talk about a new love interest during an interview where she originally intends to plug the film. With Celtra’s FCM platform, users have the ability to personalize Carmen’s story, by changing the subject of her love interest to someone they know. Users can then enter the phone numbers of recipients they designate and thereby send the video interview URL link to their friends. Carmen’s calling act in front of the camera surprises viewers. In addition, they receive a personalized call invitation to see the movie.

About us:
Celtra offers an on-demand service for message-based mobile marketing.

The Fooch Campaign Manager (FCM) platform provides Voice, SMS and WAP push connectivity through a powerful on-demand application for campaign management. The solution enables brands and marketers to turn creative ideas into viral- or subscription-based mobile marketing campaigns that can be launched through interactive widgets on major social networking platforms, blogs, and websites or promoted by a short code.

FCM eliminates the need for fixed-cost infrastructures, connectivity access, custom application development, and carrier provisioning on a single campaign basis. Celtra’s solution drastically (or significantly) reduces the time and the cost associated with deployment of mobile marketing campaigns, while at the same time offers new revenue opportunities.

Website: www.celtra.com

Provided by gh consulting - gordian hense