clickfind™ was launched late 2007 and besides it being a good search engine and business directory, it also incorporates “State of the Art” Search Engine Optimisation (S.E.O.) functionality and technology.

Brisbane, Queensland January 17, 2008 — clickfind™ was launched late 2007 and besides it being a good search engine and business directory, it also incorporates “State of the Art” Search Engine Optimisation (S.E.O.) functionality and technology.

Here are some of the features that set this search engine apart both in Australia and overseas:
• With the push of a button a user can have their business listing uploaded to Google Maps
• Google Ads will automatically be published with the client’s business name as a keyword phrase as a part of their monthly fee
• All products and services on clickfind (owned by the user) are allowed to be exported to RSS, which allows them to syndicate their products easily
• Professional copywriters may be hired at a small investment to help clients write their listings, making sure they get quality listings, but at the same time have a listing that works with SEO
• Anchor text is allowed on their listing description and is encouraged, as it has long been recognized a strong factor in ranking well with search engines
• Members can publish their listing directly from clickfind to Google base (once Google Base is available in Australia)
• As well as listing business info, members can list up to 500 products and services, which dramatically increases SEO performance

A powerful business directory
clickfind™ business listings are far more useful than those in other directories and search engines. As well as essential info like business name, description and contact details, clickfind™ listings can include full details of products and services. We’re not just talking about a simple list — a business can add a separate page with description for up to 500 products or services.

This approach is extremely useful for customers, but it also has great value for business owners. Adding product and service information dramatically increases the chance of a business being found when a customer is looking for a relevant product or service, either on clickfind™ or elsewhere. It also means a business can treat their clickfind™ listing as a self-contained website, or use it to drive traffic to their existing website.

Useful and fair search results
The search engine has been carefully developed to ensure results match what people search for. When a user searches for “apples” we’ll make sure they find apples and not lemons, unlike some of the other search engines. Results are also targeted geographically, so people can find businesses near them.

We do not sell advertising spots or sponsored listings. The order of business listings is based on relevancy. This means we keep things fair for businesses and produce meaningful results for people searching for products or services. Whether a business was listed a year ago or today, it doesn’t matter — geographic location and keyword relevancy is all that counts.
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PromotionWorld Honors the SEO Firm for “Effectiveness, Skilled Staff, and Superior Customer Service”

Atlanta, GA January 17, 2008 — Medium Blue Search Engine Marketing, the premier Atlanta search engine marketing company, has been recognized as the number one organic search engine optimization firm in the world for 2007 by PromotionWorld. Competing against national and international firms, Medium Blue was the only SEO firm on PromotionWorld’s entire top ten list headquartered in the Southeast United States. This is the second year in a row that Medium Blue has been honored in this manner by PromotionWorld and the eighth time the SEO firm has been named number one in a monthly or yearly PromotionWorld list since 2005.

“Following our strongest year yet, we are pleased to once again be honored by prestigious, unbiased resource PromotionWorld and to be named the number one organic SEO firm in the world,” said Scott Buresh, CEO of Medium Blue Search Engine Marketing. “As always, our goals for the new year are to maintain controlled growth while also maintaining our reputation for excellent results and superior client service in this ever-changing industry.”

Among its many accomplishments in 2007, Medium Blue Search Engine Marketing was honored with a National Vendor of the Year award by client Panel Systems Unlimited. The SEO firm also helped client OneSource to win a prestigious AMY award from the American Marketing Association. In addition, Medium Blue Search Engine Marketing added a number of high-profile clients to its roster, including The Maids Home Services and golf community Currahee Club, while it continued its campaigns with high-profile clients such as DS Waters, Inviro Medical Devices, and Wake Forest University Baptist Medical Center. The SEO firm also advanced its “Promotion through Education” campaign with the Technology Association of Georgia - a program in which Medium Blue’s team of experts search engine optimize informative articles from TAG members - and published an informative whitepaper, “Adding Search to Your Marketing Mix,” to rave reviews.

“For the second year in a row, we felt that Medium Blue deserved recognition as one of the outstanding firms in its field,” said Darren Tabor, CEO of DevStart, PromotionWorld’s parent company. “In 2007, Medium Blue continued to demonstrate its ability to keep clients satisfied and to constantly surpass itself in terms of the organic search engine results it was able to achieve.”
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ - a sought-after online poker tool that provides real-time stats on over a million opponents’ strengths, weaknesses and betting patterns - to its highly successful Super Poker Affiliates program.

Curaçao, Netherland Antilles January 15, 2008 - Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ (www.pokercrusher.com), its latest groundbreaking online poker tool, to its highly successful Super Poker Affiliates program (www.superpokeraffiliates.com/).

Poker Crusher™, a database-driven tool that gives real-time stats on virtually any opponents’ strengths, weaknesses and betting patterns as you play, joins a proven, revenue-producing lineup that includes #1-selling poker odds calculator, Texas Calculatem™.

“We know our affiliates will be as impressed as we are with both the technical sophistication and usability of Poker Crusher,” says Christian Rudolf, Affiliate Manager, “and with what it brings to the bottom line every month.

“It’s a strong product, and the feedback from users has been equally strong - they love the scope of the database, they love the interface, and they love the clear advantage it gives them at the tables.

“It’s a natural extension of our existing product range, and its distinct appeal virtually sells itself.”
For those unfamiliar with Super Poker Affiliates, it’s a program based on a strong catalog of in-demand poker software tools - including the aforementioned Texas Calculatem™, two next-generation odds calculators, a revolutionary new player tracking and table-finding tool and two popular Hold’em coaching programs.
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The Radian6 social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends are catching the attention of consumers while eliciting the greatest response and going viral. The firm is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

Minneapolis, MN January 17, 2008 — Carmichael Lynch announced today that it has partnered with Radian6 to bring enhanced social media monitoring to its clients.

The social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends that are not only catching the attention of consumers of the brands they work with but also which are eliciting the greatest response and going viral.

“For our clients, it isn’t enough to simply track how often various brands are mentioned in social media but how consumers are engaging with these brands,” said Carmichael Lynch Emerging Research Strategist Herb Sawyer. “Radian6 provides us with in-depth, real-time analysis by topic or brand and allows us to determine which sites are influencing consumer opinion the most. As a result Carmichael Lynch has the ability to uncover timely strategic insights to help our clients properly position and market themselves both online and off.”
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