The Radian6 social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends are catching the attention of consumers while eliciting the greatest response and going viral. The firm is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

Minneapolis, MN January 17, 2008 — Carmichael Lynch announced today that it has partnered with Radian6 to bring enhanced social media monitoring to its clients.

The social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends that are not only catching the attention of consumers of the brands they work with but also which are eliciting the greatest response and going viral.

“For our clients, it isn’t enough to simply track how often various brands are mentioned in social media but how consumers are engaging with these brands,” said Carmichael Lynch Emerging Research Strategist Herb Sawyer. “Radian6 provides us with in-depth, real-time analysis by topic or brand and allows us to determine which sites are influencing consumer opinion the most. As a result Carmichael Lynch has the ability to uncover timely strategic insights to help our clients properly position and market themselves both online and off.”

“Managing and consuming the sheer volume of information a brand can generate in social media can create a daunting task for any agency to tackle manually. The automation and sorting ability of the Radian6 solution quickly enables an agency to completely monitor the online buzz around their clients’ brands and competitors,” said Radian6 CEO Marcel LeBrun. “The solutions’ ability to discover and track trends over time, to highlight issues as they erupt, and to compare share of voice with competitors empowers Carmichael Lynch as the social media expert for its clients.”

Carmichael Lynch is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

About Carmichael Lynch
Carmichael Lynch is one of the premier creative agencies in the world today. Its legacy of award-winning creative based on inventive ideas is unmatched. Carmichael Lynch is a powerhouse of brand-building enthusiasts working for Harley-Davidson, Subaru, Jack Links Beef Jerky, Hasbro, Tractor Supply Company and many other category-shaking clients. The agency’s fully integrated brand building capabilities include award-winning advertising, public relations, design, relationship marketing and interactive. Carmichael Lynch is a winner of Cannes Lions, One Show Pencils, O’Toole Awards, Kelly Awards, Effie Awards and other international creative honors. Carmichael Lynch is a part of the Interpublic Group (NYSE: IPG).

About Radian6 Technologies Inc.
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company’s flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online.

Website: www.radian6.com

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