Since its launch in 2003, the annual “Thumbnail Media Planner” has filled a void in making key marketing and media information available, including ad media rates for all major national and local media, to those who need it fast. The updated 2008 edition of the “Thumbnail Media Planner” boasts more content, a pocket book size convenient for the pocket or purse, and can be ordered online in hard copy or download formats.

Detroit, MI January 21, 2008 — The new Thumbnail Media Planner has filled a void in the advertising and media planning business by synthesizing the most important marketing and media facts and costs into a great pocket sized reference.

We interviewed the publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC, to gain his insights into this unique publication.

Q: What exactly is the Thumbnail Media Planner?

A: The Thumbnail Media Planner is a 104-page pocket sized marketing-media reference focused on thousands of the most important facts about market and media trends, media availabilities, media reach, the 2008 media market/cost outlook, 2008 media pricing forecasts. It also includes demographics and major media costs for each of the top 100 markets, non traditional media, and even a different analysis of media effectiveness. The Planner even includes reach and frequency tables and a glossary.

Q: For whom is the Planner published?

A: The Thumbnail Media Planner is published for anyone involved with planning or approving advertising and media campaigns — ad agencies, advertisers, media, consultants, entrepreneurs, students and professors. The Planner is especially helpful to agency presidents, account and media people (many of whom order copies for their staffs) in the largest as well as smaller agencies and design firms.

Q: How can the Planner help “a planner”?

A. There are many ways this Planner can help individuals and their companies improve quality, productivity, and client perceptions. One is that a Thumbnail Media Planner is a really great reference tool in meetings. When a client asks you, “How much would it cost to run this newspaper ad in the top 50 markets?” Or, “How many markets could we add?” now you can say, “Just a minute, Ill give you a rough estimate… “instead of ‘Let me get back to you…then having somebody spend hours answering a question that could have been eliminated in 30 seconds…’ It’s ideal for quick media research and estimating the cost of advertising media plans. Anyone needing fast access to media data and costs for network or spot television, magazines, radio, newspapers, the internet — or even many non traditional media– would find the Planner invaluable.
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Small business search marketing pioneer ineedhits has achieved Google Adwords Qualified Company status in recognition of their outstanding Google Advertising management efforts.

Perth, Western Australia January 21, 2008 — Committed to providing the most effective and affordable search engine marketing solutions for small to medium sized businesses, ineedhits (www.ineedhits.com/) has further asserted itself as a search engine advertising leader by becoming a Google Adwords Qualified Company.

Google’s paid search (pay per click) platform awards Qualified Company status to firms that meet specific requirements. These include managing a Google AdWords advertising spend of at least $100,000 per quarter, or more for a US search engine marketing company. Additionally, multiple employees must pass the Google AdWords Qualified Professional exam, which demonstrates a thorough understanding of the AdWords system.

Engaging a Google AdWords Qualified Company provides search advertisers with the peace of mind that their campaigns are being managed by a highly trained team with the experience necessary to provide businesses with maximum online exposure, website traffic and marketing ROI.

Rene LeMerle, ineedhits Marketing Manager, explains further:

“We are thrilled to have been recognized as a Google AdWords Qualified Company. 18 months ago we embarked on a quest to find a way to deliver scalable small business Google Advertising solutions globally. The challenge being that a $100 campaign can cost as much as a $1000 campaign to manage. With over 11 years experience in creating scalable SEO offerings, we were confident with the right systems and processes we could do it.

It is therefore an exciting milestone to reach the Qualified Company status and our thanks must go to the hundreds of small businesses who have supported us as we developed and refined the “Easy Search Advertising” packages we offer today. Thanks also to Google Australia who have helped us along the way.”
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15 world-class marketers share their favorite strategies proven to attract more customers, get more bang from every advertising dollar and generate revenue windfalls for online and offline business owners.

Lowell, IN January 21, 2008 — In today’s business environment there is a lot of advice about how to increase bottom line revenue. The question is: Which of these methods (if any) actually works in the real world?

Business growth expert, Bob Serling, interviewed 15 top marketers about their favorite marketing techniques. These are the same techniques used in their own business and with clients. The simple and practical ideas presented in these brief 10-minute interviews can help any business produce better marketing results and increased profits.

The experts interviewed include: Bob Bly, John Carlton, Sean D’Souza, Randy Gage, David Garfinkel, Shel Horowitz, John Jantsch, Clayton Makepeace, Perry Marshall, Paul Myers, Bob Scheinfeld, Yanik Silver, Joe Vitale, Jeff Walker and Bob Serling himself.

Some of what the free 10-minute marketing success interviews reveal include…

• How to get more prospects and website traffic quickly and easily.
• How to multiply sales by 10% by making a simple 15-minute change to the offer.
• A no-cost way to land more clients by using a free Internet tool.
• The secret of pre-selling prospects before making contact with them.
• How to position any company - even a brand new one - as an industry leader.
• Offline direct marketing fundamentals critical to online success.
• How to build a virtual sales army that works 24 hours a day to bring in orders.
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First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.

Columbus, OH January 21, 2008 — ClearSaleing Inc., a search engine marketing technology company, has announced they will be hosting a three-part online advertising Webinar series titled Optimize Your Online Ad Investment: The Metric, The Measure and The Method.

The first webinar, The Metric: Are You Using the Proper Metrics to Measure Your Online Ad, will be hosted by ClearSaleing Co-Founder Adam Goldberg. Goldberg is a former Google executive who recognized that many search engine marketers were not properly evaluating their online advertising source performance.

“Most search engine marketers are putting too much emphasis on metrics such as CPA (cost per acquisition), conversion rate, revenue, and CTR (click through rate),” Goldberg said. “The metric search engine marketers should be focused on is profit. Your CPA can decrease, but so could your profit. Conversely, you could increase your conversion rate, revenue, and CTR, only to find that profit has decreased. The only way to ensure your search engine marketing efforts are as profitable as possible is to focus on profit.”

The webinar will cover an array of topics explaining how misguided search engine marketing can be based on many industry-standard metrics that lead to false conclusions. The webinar will show several examples as to how these metrics can lead online advertisers down a dangerous path that can greatly affect online advertising budgets and goals.

ClearSaleing will host this webinar on two separate dates, January 24 and January 31, at 1:30pm EST. To register for The Metric: Are You Using the Proper Metrics to Measure Your Online Ad, please follow this registration link: ClearSaleing.com/MMM.

Additionally, the remaining two search engine marketing webinars in the series are:
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