2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007’s top gaming trends: localization:
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Leading experts to discuss the top concerns in nonprofit PR and how SEO and the latest PR tools can help overcome the hurdles.

Lanham, MD January 22, 2008 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar offering marketing and public relations professionals advice on developing a comprehensive and successful PR/communications strategy for non profit and trade associations. Titled “Creating a Successful PR and Marketing Plan for the Non Profit World,” the webinar will be held on Friday, January 25, 2008 at 2:00 pm ET. To register for the webinar, please visit tinyurl.com/2uee2l.

Shonali Burke, ABC, Vice President of Media & Communications for ASPCA and John Spagnuolo of the New Media Institute will examine the concerns, constraints and success of non-profit and trade association’s PR efforts. The webinar will explore how to leverage the latest tools and technologies, including search engine optimization to maximize the resources available for a successful PR program.

Part of Vocus’ monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
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