2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007’s top gaming trends: localization:

“Many of our clients have taken advantage of the opening of the EU to explore new markets.”

“Jackpotjoy, for instance, (Egaming’s 2007 Bingo Operator of the Year) scored in Spain with the launch of its sister site Juega Tu Suerte, supported by a Spanish-language affiliate program managed by Income Access.”

“Unibet is another great example of an operator making it easy for Income Access affiliates to focus on local European markets and the needs of players in these regions, thanks to 20+ country-based betting portals sensitive to national pastimes, different languages, currencies, time zones, and cultural nuances.”

With localization, geo-targeting became another industry catchword in 2007, and Income Access software followed suit:

“Income Access software currently supports multiple language platforms and geo-targeted marketing creatives, critical for affiliate programs penetrating European and Asian markets.”

“In 2008, merchants and affiliates will find their user experiences enhanced by analytics showcased in new graphic styles, plus easy-access macro-reporting - giving a data-at-your-fingertips glance at affiliate program performance.”

As the new year begins, Nicky tips affiliates and merchants off on some of 2008’s trends to watch:

“As the U.K. market expands, players are definitely becoming more sophisticated in their gambling and entertainment expectations - a situation not dissimilar to the US market before prohibition. Affiliates can expect to increase their conversions as Income Access clients launch next-generation gaming platforms throughout 2008.”

“Operators are continuing the push into Asia’s huge customer base, despite barriers thrown up by payment processing, communication structure issues and regulatory woes, especially in China.”

“We’ll also keep a close eye on U.K. land-based operators as they try out an online presence in 2008.”

“Localization will remain a key gaming affiliate marketing strategy, as the EU-27 member states continue ironing out gaming legislation.”

“Finally, online marketing as a whole predicts 2008 will see mobile ads on the rise, social media sites such as Facebook pairing their powerful demographics with viable advertising, and video and widget marketing carving out territory from banner ads.”

Want even more details about gaming affiliate marketing trends in 2008? Contact the Income Access team via email anytime, or stop by our booth, #43, at CAP Euro from January 24-27 as we launch a sneak preview of our Income Access Software version 3.0.

To learn more about Income Access and its services, or to join as an affiliate, please visit www.incomeaccess.com/

Income Access
Uniquely placed in the affiliate marketing arena, Income Access provides the industry with affiliate software, an affiliate network and affiliate management services. Income Access is built from the affiliate marketing perspective for the gaming industry and powers the affiliate programs of leading brands in Europe including renowned international brands Victor Chandler, Jackpotjoy, Lasseters, Sporting Bet Europe, Unibet, Ladbrokes, Dublin Bet, Centre Bet, Wager Profits and Bingo.com. Established in 2002 and based in Montreal, Canada, Income Access is operated by a team of seasoned affiliate marketing professionals in online gaming. Income Access is the online gaming industry’s trusted partner.

Website: www.incomeaccess.com

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