Be sure to tune in to WebmasterRadio.FM Tuesday, January 24 at 3 :00 pm EST to hear the premier of “Affiliate Marketing Insider,” a brand new show with host Linda Woods, who tells us, “With Affiliate Marketing Insider, we’re creating a forum for discussion and debate about an industry that is always changing.”

Fort Lauderdale, FL January 23, 2008 — WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, is proud the announce the launch of a new show called “Affiliate Marketing Insider” premiering Thursday, January 24 at 3:00 pm EST. Affiliate Marketing Insider will be hosted by Linda Woods, a sought-after consultant and recognized expert in the areas of e-commerce and affiliate marketing who has helped scores of companies and individuals find success in the competitive, ever-changing Internet landscape.

“We are so proud to welcome Linda Woods to our radio network,” says WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. “Linda has been involved with affiliate marketing practically since its inception”.

Linda Woods is a sought-after consultant and recognized expert in the areas of e-commerce and affiliate marketing who has helped scores of companies and individuals find success in the competitive, ever-changing Internet landscape. Her company, PartnerCentric, employs the most experienced team of affiliate program management professionals in the industry.

Today PartnerCentric’s team manages more than 30 affiliate programs. Linda is a frequent speaker at affiliate-related events and has been featured in many publications, including Revenue magazine. She lives in paradise, also known as Santa Barbara, California, along with her 11-year-old son.

Affiliate Marketing Insider will air Thursdays at 3:00 pm EST. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at www.WebmasterRadio.FM.
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A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
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