Skyline of Richmond, Virginia
24. Januar 2008

Breakthrough Home Based Business Marketing System Has Arrived

of the new Internet business opportunity designed for the masses. There has not been available at this high of a level an ease of use automated marketing powerhouse system that also has virtual assistants, live trained reps who can handle any or all prospects for the owner.

Los Angeles, CA January 24, 2008 — “GRN Team Builder has now gone live,” announced Steve Carlton, president of Vibe Response. GRN Team Builder (www.bizteambuilder.com) is a revolutionary Internet system built for ease of use for the general masses; all with the power of an automated, simple marketing system designed for the mainstream.

With the state of the economy and all the uncertainty in the day to day workplace, more and more people are looking at opportunities. And here is a new system that holds the home based business owner by the hand right to . “It makes this fun, fast moving business more simple to quickly earn and learn. And ads in common sense,” Carlton says.

It makes available both cutting- edge Web 2.0 features, as well as the tried and true methods of corporate America. Trained sales reps immediately contact any or all prospects to address questions or give a site tour for the system owner. Or, allow the automated system to handle it all.

The sophisticated technology of the members back office has the most extensive and elite Training Center available in the home business industry today with:

- Interactive based Quick Start Guide for Quick cash flow
- Interactive Based Advanced step-by-step Training Guide
- Customer Support by phone and

To run a highly profitable business, support must be a top priority for customers and members. GRN Team Builder (www.bizteambuilder.com) was conceived and designed as a support platform, a Total Sales Solution that includes:
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24. Januar 2008

Online Marketing, the ‘Ifficient’ Way Entrepreneur Helps Companies Optimize Their Online Marketing

Sean McCormick started his business this past September, but is already looking ahead five years when he hopes its revenues top $25 million. Then he’ll sell it and start a new business - although he doesn’t know what that one will be quite yet. “Six years from now I’ll have another idea,” he said. “There’s so much developing in the interactive space every day that the next thing isn’t close to being created yet.”

Norwalk, CT January 24, 2008 — Sean McCormick started his business this past September, but is already looking ahead five years when he hopes its revenues top $25 million. Then he’ll sell it and start a new business - although he doesn’t know what that one will be quite yet. “Six years from now I’ll have another idea,” he said. “There’s so much developing in the interactive space every day that the next thing isn’t close to being created yet.”

Right now, mobile - sending text messages to cell phones - “is kind of a buzz word when it comes to a strategy,” he said. “I think that in the next five years it won’t be just a buzz word, but will be a mature industry. And it might be the next thing for me to get into after this business.”

His idea for his current business came last when “I started reading articles and saw that a lot of companies being purchased by Google, and Yahoo were performance-based companies,” he said. “I saw a large rift in the for mid-level companies - companies from $5 million to $30 million in . The companies and Google bought were only servicing the Fortune 500 companies, which left a huge rift in the for small- and medium-sized businesses to engage in online performance .”

That’s where he’s focusing his 4-month-old business that, he said, achieved profitability at the end of December, just three months after he started. “My goal was to break even within the first year and have 10 employees to our clients, but I’ll have 15 to 20 employees by then,” he said. “My goal was to have revenues around $2.5 million the first year, but we’re on pace to surpass that - it’s hard to say by how much right now.”

The 26-year-old McCormick calls his company Ifficient because, he said, he’s ensuring his clients’ advertising budgets work in the interactive space (the “I”) efficiently. “Companies are buying banner advertising without optimizing their campaign to ensure the highest click-through rate,” he said. “Everything we do has a performance initiative behind it, and if our clients aren’t happy with the results, they’re able to cancel the campaign at any moment.”
So far, none of McCormick’s 35 clients have canceled their campaigns, he said. Those clients range from online universities to consumer package goods to clothing retailers. “We’re helping them increase their prospect database by putting targeted campaigns on Web sites that allow a user to request more information about a product.”

To do that, McCormick has merged online with some spiffy technology that he said does two things. “The first is that it monetizes Web sites, which means Web sites can earn additional income by partnering with us to integrate our ad serving into their Web page,” he said. “The second thing is that the technology validates the user that signs up for one of our advertising offers. It checks the e-mail address to make sure it’s valid, matches up with the USPS database to ensure the address is valid, and validates the telephone number to make sure it’s a real number.”

Competitors “are doing this, but not the extent that we are,” he said. “We have a bunch of different databases that we subscribe to that allows us to check e-mail addresses, addresses and phone numbers.”

Lifestyle business
McCormick grew up in Wilton, working in his parent’s small chain of pet stores in New Canaan, Darien and Stamford “doing anything from cleaning fish tanks to closing the books at the end of the day to managing a staff of seven employees in the Darien store.” What the experience taught him was that “I didn’t want to be in retail,” he said. “It’s really hard to build a franchise when you’re competing with large department stores. I would prefer to build something that’s unique and really provides a to clients.”

He got a taste of that while he was attending the University of Rhode Island and started two small businesses with friends. “One was an odd-jobs company here in Fairfield County, raking leaves, making dump runs, doing cleaning-up projects.” The business was called The 25th Hour, “that last hour you wish you had in the day to get everything done.”
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24. Januar 2008

Share Results and Hatley Nature Collaborate to Launch Exclusive Affiliate Program

Results is kicking off 2008 with the addition of the Hatley affiliate program. The affiliate program will be exclusive to affiliates generating Canadian traffic and will be advantageous to those working in the niche apparel and gift markets.

Montreal, Canada January 24, 2008 — Results is pleased to announce that it has just welcomed another merchant, Hatley, into its affiliate marketing network for the New Year. Hatley’s affiliate program is exclusive to affiliates with Canadian traffic in Results and is a welcomed addition to the network’s roster of select merchants. The program is expected to be beneficial to affiliates in the Results database who are generating Canadian traffic, as Hatley is looking to garner sales and ship products exclusively throughout Canada.

Headquartered in Montreal, Canada, Hatley combines great fabric design with clever play on words and popular culture to “bring out the pun in everyone” Whether it is for the “Bearly Sleeping” mum or the slow poke infant “Trailing a Little Behind”, Hatley produces warm, comfortable apparel for children, women and men with a distinct look and feel. Hatley has achieved international exposure and has been featured in a number of high-profile print publications, including Oprah , In Touch Weekly, Us Weekly, Parents, Babytalk, Italy’s Bambini Vogue and Loulou .

“We are thrilled about our partnership with the Results Affiliate Network. Like Results, Hatley has been strategically growing its brand and developing an international reputation for our niche products,” said President of Hatley, Chris Oldland. “It was only natural that we align with a that is as professional and driven as we are.”

The Hatley affiliate program is specifically seeking Results affiliates that generate Canadian traffic. The program offers a wide and colourful variety of banner creative with featured products and promotions to help enhance click-to-sale conversions. Hatley also has a variety of text links featuring keywords for affiliates with content-rich websites.

Affiliates who promote Hatley will have the opportunity to earn a 10% commission on all sales that are referred. Moreover, in honour of the of this affiliate program, Hatley is offering a 2% bonus commission to affiliates who sign-up to their affiliate program. The 12% commission will be available to all affiliates until February 29, 2008.
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24. Januar 2008

Online Marketplace for Buyers and Sellers of Advertising Space

One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality. Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor.

Cambridge, UK January 24, 2008 — One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality. Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor.

The revamped Myadbase.com improvements include the launch of a ’shop window’ profile page service, where advertising agencies can shout about their expertise and upload examples of creative designs from recent advertising campaigns.

Sellers of advertising space can add their own colour profile pages as well as actually placing ads for sale. A similar format of uploading information is available to advertising agencies and both services come with a range of complimentary tools when publishers and agencies sign in to their own suite area.

Buyers from around the world can then view relevant offerings from UK and Ireland based companies and get in touch with them directly. All agencies and sellers of advertising will also get a report at the beginning of each month which shows interest levels from potential customers.

An enhanced service is free to all publishers and agencies for a period of three months from the date they register. The enhanced service includes an image, description, media pack and live links for media sellers and a similar package with the addition of creative uploads for advertising agencies. When the trial period approaches expiration the agencies and publishers will have the option of continuing with the enhanced service for a fee to cover a full 12 months. Alternatively, they can downgrade to a basic service which still gives them a presence on the site, but does not include the ‘bells and whistles’ associated with the enhanced service.
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24. Januar 2008

Proactive PR Turns Press Releases Into a Low-Cost Lead Generation Tool

Media Logic’s new paper “Pump Up Marketing ROI Through Proactive PR” is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. “Pump Up Marketing ROI Through Proactive PR” is now available for download at www.mlinc.com/proactivePR.

Albany, NY January 24, 2008 — A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today’s savvy marketers can pump up their marketing ROI by using a -optimized PR strategy. A proper mix of technology and insight can transform your press into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.

A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

“An organization’s PR efforts can play a critical role in building or sustaining credibility and leadership position,” says Phyllis Niner, senior account supervisor at Media Logic. “At the same time, a -optimized PR strategy can boost overall search rankings to potential clients directly into a company’s sales funnel.”

Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline.
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