Proactive PR Turns Press Releases Into a Low-Cost Lead Generation Tool

Media Logic’s new paper “Pump Up Marketing ROI Through Proactive PR” is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. “Pump Up Marketing ROI Through Proactive PR” is now available for download at www.mlinc.com/proactivePR.

Albany, NY January 24, 2008 — A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today’s savvy marketers can pump up their marketing ROI by using a web-optimized PR strategy. A proper mix of technology and insight can transform your press releases into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.

A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

“An organization’s PR efforts can play a critical role in building or sustaining credibility and leadership position,” says Phyllis Niner, senior account supervisor at Media Logic. “At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company’s sales funnel.”

Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline.

Download the Paper and Pump Up Your Marketing ROI
This free, three-page paper, Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR and provides an overview about each new media tool and details how PR pros use these tools to deliver marketing results.

If you are a marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to www.mlinc.com/testdrive and tell us about your specific challenge, and we will provide you with a top-line list of real recommendations.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Business-to-business clients include Applied Robotics, Weil-McLain, Fortitech, SPX Cooling Technologies, SI Group, Visa, Penn Mutual, Plug Power and BASF. Media Logic is ranked by BtoB Magazine as one of the nation’s top marketing agencies and top direct marketing agencies. Visit www.mlinc.com for more information.