ad pepper

München, 04. September 2008 – Der Online-Werbevermarkter ad pepper media wird auch in diesem Jahr auf der OMD in Düsseldorf am Stand 10B18 vertreten sein. Erstmalig werden sich alle Bereiche der ad pepper media Gruppe unter einem Dach präsentieren: Branding, Performance, eMail-Marketing und Affiliat-Marketing. Als großes übergreifendes Thema dieser Messe steht für ad pepper media das Thema „Relevanz“, denn ob Onlinewerbung die richtigen Personen, im richtigen Umfeld zum richtigen Nutzungsmoment, in der richtigen Phase des Kaufentscheidungsprozesses trifft ist die Frage, um die sich alles dreht. Zur Lösung dieses Problems hat ad pepper media ihre semantische Targeting-Technologie iSense entwickelt. Vorstellen wird diese Technologie der berühmte Linguistiker Prof. Dr. David Crystal. Read more…

Einladung an Besucher der OMD zum großen Webseitentest

Hamburg, 31. Juli 2008 — Warum sollten sich insbesondere Marketing-Verantwortliche in den Unternehmen für die Performance ihrer Webseiten interessieren? Weil vielen immer noch nicht bewusst ist, dass sie mit fehlerhaften und schlecht funktionierenden Webseiten das Vertrauen ihrer Kunden leichtfertig aufs Spiel setzen und der Marke ihres Unternehmens dauerhaft schaden. Immerhin verlassen 90 Prozent der potenziellen Online-Kunden die Webseiten, auf denen sie einen Kauf tätigen wollten, spätestens nach drei fehlgeschlagenen Versuchen. Um zu demonstrieren, wie Unternehmenswebseiten aus der Kundenperspektive tatsächlich wahrgenommen werden und im Vergleich zu ihren Mitbewerbern stehen, startet Gomez (www.gomez.com/de) auf der diesjährigen OMD (Online Marketing Düsseldorf) vom 18. bis 19. September einen branchenübergreifenden Marketing-Benchmark.  Read more…

Web-Tutorial und Events geben Ideen und Anleitung für den Startup-Wettbewerb

Zürich / Berlin, 29. Juli 2008 – zanox, der Marktführer und weltweit erfolgreiche Anbieter für erfolgsbasiertes Online-Marketing mit Schwerpunkt Affiliate Marketing, läutet die Zielgerade für den Startup-Wettbewerb “Web Services Contest 2008“ ein. Für alle diejenigen, die bis jetzt noch unentschlossen sind, bietet zanox nun ein spezielles Web-Tutorial zum Thema an. Dieses erklärt Schritt für Schritt, wie Web 2.0- Applikationen wie etwa Widgets in Geschäftsmodelle einbezogen werden können, die auf den Webservices von zanox basieren.
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Business Pulse XFSM Dashboard macht Auswirkungen von Web-Performance auf den Unternehmensumsatz sichtbar

Lexington, USA / Hamburg, 28. Juli 2008 – Welchen tatsächlichen Einfluss eine Webanwendung auf den Unternehmensumsatz hat, konnte bislang nur unzureichend dargestellt werden. Gomez stellt nun mit dem Business Pulse Dashboard erstmals ein Kontrollinstrument vor, mit dem Marketingverantwortliche, CIOs und Entscheider in Unternehmen die direkten Auswirkungen der Performance von Webseiten auf den Unternehmensumsatz sehen können. Business Pulse XF wertet dabei Daten der Gomez ExperienceFirst Plattform zum Management von Webanwendungen zusammen mit jeweils festgelegten Performance-Parametern (Key Performance Indicators, KPIs) aus. Unternehmen haben somit Schwarz auf Weiß, ob bzw. wann ihre Umsätze gefährdet sind, die Kundenzufriedenheit leidet und wie die Leistung ihrer Unternehmenswebseite im Vergleich zum Wettbewerb abschneidet.

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Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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ArteWorks SEO announces the addition of search engine optimization tools available for free at www.arteworks.biz/tools.

Austin, Texas March 20, 2008. ArteWorks SEO announced today the addition of search engine optimization tools available for free at www.arteworks.biz/tools. These tools can be used to check: Google Page Rank, Alexa Page Rank, Google Link Popularity, Yahoo Link Popularity, MSN Link Popularity, Title Tag, Meta Keywords and Meta Description Tags.

Google PageRank is Google’s method of putting a numeric value on the importance of a page on the web based on the links to that page. The assumption being the more links coming into a page the more important that page must be. Google takes into account the importance of the page linking to the web page being measured and screens out link farms. A web site with a high Google Page Rank is considered a much better link to acquire than one with a low Google Page Rank. Read more…

Website Magazine in it’s Feb 2008 issue has an article “Geo targeting countries for SEO”. The article is written by eBrandz CEO, Milind Mody. The article familiarizes readers to the basic logic used by search engines in associating a domain name with a country. The article also has some useful tips on how to rank websites in multiple geographies.

New York, NY February 21, 2008 — Feb 2008 issues of Website Magazine has an interesting article “Geo Targeting Countries For SEO”. This article is written by Milind Mody , CEO of Search Engine Optimization company eBrandz. The article describes basic logic used by search engines to associate a domain name with a country. It also has few tips for readers to rank highly in a particular country/ region. Read more…

Internet marketing specialist Brandon Cornett has recently completed a new book that teaches small business owners how to use the Internet as an “equalizer” to level the playing field with larger competitors.

Austin, TX February 21, 2008 — Internet marketer Brandon Cornett would like to share with you the knowledge he wishes he had ten years ago. In fact, he has gathered all of the lessons learned from his Internet marketing experiences over the years and put them into an e-book that you can read online or download for free. Read more…

Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” Read more…

Share Results is kicking off 2008 with the addition of the Hatley affiliate program. The affiliate program will be exclusive to affiliates generating Canadian traffic and will be advantageous to those working in the niche apparel and gift markets.

Montreal, Canada January 24, 2008 — Share Results is pleased to announce that it has just welcomed another merchant, Hatley, into its affiliate marketing network for the New Year. Hatley’s affiliate program is exclusive to affiliates with Canadian traffic in Share Results and is a welcomed addition to the network’s roster of select merchants. The program is expected to be beneficial to affiliates in the Share Results database who are generating Canadian traffic, as Hatley is looking to garner sales and ship products exclusively throughout Canada.

Headquartered in Montreal, Canada, Hatley combines great fabric design with clever play on words and popular culture to “bring out the pun in everyone” Whether it is for the “Bearly Sleeping” mum or the slow poke infant “Trailing a Little Behind”, Hatley produces warm, comfortable apparel for children, women and men with a distinct look and feel. Hatley has achieved international exposure and has been featured in a number of high-profile print publications, including Oprah Magazine, In Touch Weekly, Us Weekly, Parents, Babytalk, Italy’s Bambini Vogue and Loulou Magazine.

“We are thrilled about our partnership with the Share Results Affiliate Network. Like Share Results, Hatley has been strategically growing its brand and developing an international reputation for our niche products,” said President of Hatley, Chris Oldland. “It was only natural that we align with a company that is as professional and driven as we are.”

The Hatley affiliate program is specifically seeking Share Results affiliates that generate Canadian traffic. The program offers a wide and colourful variety of banner creative with featured products and customer promotions to help enhance click-to-sale conversions. Hatley also has a variety of text links featuring keywords for affiliates with content-rich websites.

Affiliates who promote Hatley will have the opportunity to earn a 10% commission on all sales that are referred. Moreover, in honour of the launch of this affiliate program, Hatley is offering a 2% bonus commission to affiliates who sign-up to their affiliate program. The 12% commission will be available to all affiliates until February 29, 2008.
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