B2B technology agency wins major web re-design project.

London, UK January 20, 2008 — ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.

“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”

“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
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Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ - a sought-after online poker tool that provides real-time stats on over a million opponents’ strengths, weaknesses and betting patterns - to its highly successful Super Poker Affiliates program.

Curaçao, Netherland Antilles January 15, 2008 - Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ (www.pokercrusher.com), its latest groundbreaking online poker tool, to its highly successful Super Poker Affiliates program (www.superpokeraffiliates.com/).

Poker Crusher™, a database-driven tool that gives real-time stats on virtually any opponents’ strengths, weaknesses and betting patterns as you play, joins a proven, revenue-producing lineup that includes #1-selling poker odds calculator, Texas Calculatem™.

“We know our affiliates will be as impressed as we are with both the technical sophistication and usability of Poker Crusher,” says Christian Rudolf, Affiliate Manager, “and with what it brings to the bottom line every month.

“It’s a strong product, and the feedback from users has been equally strong - they love the scope of the database, they love the interface, and they love the clear advantage it gives them at the tables.

“It’s a natural extension of our existing product range, and its distinct appeal virtually sells itself.”
For those unfamiliar with Super Poker Affiliates, it’s a program based on a strong catalog of in-demand poker software tools - including the aforementioned Texas Calculatem™, two next-generation odds calculators, a revolutionary new player tracking and table-finding tool and two popular Hold’em coaching programs.
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Access To Media is pleased to offer creative a-la-carte advertising services to franchise owners. Liz Jusko, Vice Preside of Sales and Marketing, is confident that Franchisees will view A2M as the creative marketing and advertising agency capable of meeting their goals. Access To Media continues to provide small businesses and entrepreneurs with competitive advertising service on a local, regional, national and international basis.

Chicopee, MA January 17, 2008 — Liz Jusko, Vice-President of Sales and Marketing for ACCESS TO MEDIA, recently announced the expansion of Access To Media’s (A2M) cost-effective solutions and consistently high quality to the Franchisee marketplace. She is confident that Franchisees will view A2M as the creative marketing and advertising specialists capable of meeting their needs –requirements easily satisfied by the A2M approach.

Consistent with their mission to assist customers’ requirements to reach one geographical market, the entire country, or the Globe, AccessToMedia now adds the creative design component to comprehensive advertising plans catering to the needs and budgets of Franchise business owners.

Access To Media’s creative services span Marketing & Advertising Strategies, Company Branding and Logo Development, Direct Mail Services, Creative Writing, Display Ad Development and Design, Web Advertising and Internet Banner creation. Advertising placement services include but are not limited to Print, Radio, Internet, Television, and Outdoor media—multimedia solutions customized for unique challenges.
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Leading email marketing service provider adds time saving feature that will ensure consistency across multiple users and campaigns

Lititz, PA January 15, 2008 — Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has added the ability for system administrators to lock sections of each template so other users may only edit areas defined by the administrators. This feature allows administrators to ensure that emails sent out by other members of their marketing teams have a consistent look and feel, while making it quicker and easier for users to enter the appropriate content and send out the message to the members of their lists. This feature is especially useful for marketing agencies that are creating templates for their clients as it protects the integrity of the email template, but it is also helpful for any company as it greatly reduces the amount of time needed to train new employees who are not familiar with HTML.

Administrators may create the templates using Listrak’s HTML or WYSIWYG Editor, or they may import the HTML code from another program. The administrators then need to place the opening Editable Content tag and the closing Editable Content tag within the TD tags in the HTML code at the precise location they want the users to be able to edit. Finally, the administrator needs to assign permission rights to the users who can access the template.

To create an email using a locked template, the end user simply selects the template from Listrak’s Template Library. The template will load into Listrak’s WYSIWYG Editor and the HTML Editor, along with the locked sections, will be grayed-out - only the editable sections remain live. Users then enter the content and the appropriate message and profile filter settings and send the email to their lists. All tracking features remain in place. For more information, contact one of Listrak’s email marketing experts today.

About Listrak:
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

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Search Engine Marketing Professionals of Portland (SEMpdx) officially announced SearchFest 08, the Oregon’s largest conference dedicated to search engine marketing (SEM). The full-day conference will feature multiple expert panels to help businesses leverage SEM to increase awareness and revenue. The conference will take place March 10th, 2008 at the Oregon Zoo Conference Center in Portland, Oregon. For more information about the event, or to register, visit our website.

Portland, OR January 14, 2008 — Search Engine Marketing Professionals of Portland (SEMpdx) officially announced SearchFest 08, the Oregon’s largest conference dedicated to search engine marketing (SEM). The full-day conference will feature multiple expert panels to help businesses leverage SEM to increase awareness and revenue. The conference will take place March 10th, 2008 at the Oregon Zoo Conference Center in Portland, Oregon. For more information about the event, or to register, visit the Searchfest Registration Page.

The event brings together search industry experts from the Pacific Northwest and beyond, including executives from Google, Yahoo and SEMPO. In addition, SEOmoz CEO Rand Fishkin will be the keynote speaker, discussing “The Algorithmic Evolution of Search Engines & Impact on SEO Campaigns.” See the complete conference schedule here.

“We’ve set a high bar for SearchFest based on the 2007 event,” stated Kent Lewis, SEMpdx President. “With more out-of-town presenters and a top-notch venue like the Oregon Zoo, we look forward to an even more successful SearchFest in 08.”

SearchFest 2008 is open to all SEM professionals and anyone in the general business community interested in maximizing their success with SEM. The full-day conference will cover a wide range of topics including social media, B2B SEM, affiliate marketing, search engine optimization, pay-per-click and online reputation management. Attendees will range from corporate executives and Web marketers to Web-based and traditional business owners and agency professionals.
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