Video commercials are the premier advertising medium for major companies to promote their products or services to consumers around the world. Now, you don’t have to be a major player to promote your business’s video commercial to consumers around the world

Orlando, FL February 22, 2008 — Channels Networkâ„¢ announced today that they are offering free internet video marketing to tens of thousands of businesses nationwide on their network of niche industry Web sites.

Video commercials are the premier advertising medium for major companies to promote their products or services to consumers around the world. Now, you don’t have to be a major player to promote your business’s video commercial to consumers around the world. (more…)

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DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion - less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions - down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion - less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% - the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
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One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality. Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor.

Cambridge, UK January 24, 2008 — One of the leading online marketplaces for the advertising industry has been rebuilt and boasts a series of new services and relevant functionality. Myadbase launched its services to the global advertising industry around two years ago and now features over 500 UK and Ireland based sellers of advertising space across media formats including magazines, online, newspapers, TV, radio and outdoor.

The revamped Myadbase.com improvements include the launch of a ’shop window’ profile page service, where advertising agencies can shout about their expertise and upload examples of creative designs from recent advertising campaigns.

Sellers of advertising space can add their own colour profile pages as well as actually placing ads for sale. A similar format of uploading information is available to advertising agencies and both services come with a range of complimentary tools when publishers and agencies sign in to their own management suite area.

Buyers from around the world can then view relevant offerings from UK and Ireland based companies and get in touch with them directly. All agencies and sellers of advertising will also get a report at the beginning of each month which shows interest levels from potential customers.

An enhanced service is free to all publishers and agencies for a period of three months from the date they register. The enhanced service includes an image, description, media pack and live links for media sellers and a similar package with the addition of creative design uploads for advertising agencies. When the trial period approaches expiration the agencies and publishers will have the option of continuing with the enhanced service for a fee to cover a full 12 months. Alternatively, they can downgrade to a basic service which still gives them a presence on the site, but does not include the ‘bells and whistles’ associated with the enhanced service.
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Since its launch in 2003, the annual “Thumbnail Media Planner” has filled a void in making key marketing and media information available, including ad media rates for all major national and local media, to those who need it fast. The updated 2008 edition of the “Thumbnail Media Planner” boasts more content, a pocket book size convenient for the pocket or purse, and can be ordered online in hard copy or download formats.

Detroit, MI January 21, 2008 — The new Thumbnail Media Planner has filled a void in the advertising and media planning business by synthesizing the most important marketing and media facts and costs into a great pocket sized reference.

We interviewed the publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC, to gain his insights into this unique publication.

Q: What exactly is the Thumbnail Media Planner?

A: The Thumbnail Media Planner is a 104-page pocket sized marketing-media reference focused on thousands of the most important facts about market and media trends, media availabilities, media reach, the 2008 media market/cost outlook, 2008 media pricing forecasts. It also includes demographics and major media costs for each of the top 100 markets, non traditional media, and even a different analysis of media effectiveness. The Planner even includes reach and frequency tables and a glossary.

Q: For whom is the Planner published?

A: The Thumbnail Media Planner is published for anyone involved with planning or approving advertising and media campaigns — ad agencies, advertisers, media, consultants, entrepreneurs, students and professors. The Planner is especially helpful to agency presidents, account and media people (many of whom order copies for their staffs) in the largest as well as smaller agencies and design firms.

Q: How can the Planner help “a planner”?

A. There are many ways this Planner can help individuals and their companies improve quality, productivity, and client perceptions. One is that a Thumbnail Media Planner is a really great reference tool in meetings. When a client asks you, “How much would it cost to run this newspaper ad in the top 50 markets?” Or, “How many markets could we add?” now you can say, “Just a minute, Ill give you a rough estimate… “instead of ‘Let me get back to you…then having somebody spend hours answering a question that could have been eliminated in 30 seconds…’ It’s ideal for quick media research and estimating the cost of advertising media plans. Anyone needing fast access to media data and costs for network or spot television, magazines, radio, newspapers, the internet — or even many non traditional media– would find the Planner invaluable.
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Access To Media is pleased to offer creative a-la-carte advertising services to franchise owners. Liz Jusko, Vice Preside of Sales and Marketing, is confident that Franchisees will view A2M as the creative marketing and advertising agency capable of meeting their goals. Access To Media continues to provide small businesses and entrepreneurs with competitive advertising service on a local, regional, national and international basis.

Chicopee, MA January 17, 2008 — Liz Jusko, Vice-President of Sales and Marketing for ACCESS TO MEDIA, recently announced the expansion of Access To Media’s (A2M) cost-effective solutions and consistently high quality to the Franchisee marketplace. She is confident that Franchisees will view A2M as the creative marketing and advertising specialists capable of meeting their needs –requirements easily satisfied by the A2M approach.

Consistent with their mission to assist customers’ requirements to reach one geographical market, the entire country, or the Globe, AccessToMedia now adds the creative design component to comprehensive advertising plans catering to the needs and budgets of Franchise business owners.

Access To Media’s creative services span Marketing & Advertising Strategies, Company Branding and Logo Development, Direct Mail Services, Creative Writing, Display Ad Development and Design, Web Advertising and Internet Banner creation. Advertising placement services include but are not limited to Print, Radio, Internet, Television, and Outdoor media—multimedia solutions customized for unique challenges.
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