Seit der Firmengründung im Jahr 1932 als Fachgeschäft für Skibedarf gehört die Lifestyle-Marke BOGNER zu einer der führenden Premium Sports Fashion Brands. Zusammen mit der Performance Marketing Agentur explido Webmarketing wurde nun ein neues Affiliate Programm gelauncht. Die Publisher profitieren hierbei von einem attraktiven Provisionsmodell und Werbemitteln, die den hohen Ansprüchen der Marke BOGNER gerecht werden.

Augsburg/München, 03. November 2008. Seit der Firmengründung im Jahr 1932 als Fachgeschäft für Skibedarf gehört die Lifestyle-Marke BOGNER zu einer der führenden Premium Sports Fashion Brands. BOGNER gilt als „Erfinder der Sportmode“ und schöpft seine Kreativität und Faszination aus der einzigartigen Verbindung zwischen Sport und Mode. So wird heute ein breites Produktportfolio abgedeckt: Von funktionaler Sportmode und Ski-Hardware für die Piste bis hin zu modischer Bekleidung oder exklusiven Accessoires reicht das vielfältige Angebot. Neben der großen Markenbekanntheit haben unabhängige Untersuchungen ergeben, dass BOGNER von drei Viertel der Befragten als außergewöhnliche Qualitätsmarke wahrgenommen wird. Im Kern der Marke steht ihre Geschichte, Sport und Mode. Read more…

Bereits im dritten Jahr haben Affiliates auf der OMD in Düsseldorf die Möglichkeit, sich mit den Affiliate-Managern von explido WebMarketing auszutauschen. Mit der Aktion “Meet-your-Affiliate-Manager” bietet die Augsburger Agentur die Gelegenheit, sich über interessante Partnerprogramme und individuelle Konditionen zu informieren.

explido WebMarketing veranstaltet auf der OMD in Düsseldorf am 17. und 18. September auch in diesem Jahr wieder die Aktion “Meet-your-Affiliate-Manager”. Affiliates können sich mit den Affiliate-Managern von explido WebMarketing über interessante Partnerprogramme, neue Werbemöglichkeiten und individuelle Partnerkonditionen austauschen. Read more…

Augsburg/München, 06. Juni 2008  – stellenanzeigen.de ist mit über 1.300.000 Visits pro Monat und über 410.000 Bewerbern in der Datenbank eine der führenden deutschen Online-Stellenbörsen für Fach- und Führungskräfte. Das Angebot von stellenanzeigen.de umfasst täglich neue Stellenanzeigen aus vielen Branchen und Tätigkeitsfeldern, sowie eine umfangreiche Datenbank mit aktuellen Lebensläufen potenzieller Kandidaten. Zahlreiche Services für Jobsuchende und Stellenanbieter sowie aktuelle News, Informationen und Tipps rund um das Thema Beruf und Arbeitsmarkt runden das Angebot von stellenanzeigen.de ab.
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Kooperation mit web2com bei Online-Marketing-Lösungen und Crossmedia-Kampagnen

Berlin / Zürich, 9. April 2008 – zanox, globales Netzwerk für erfolgsbasierten Multichannel-Commerce, eröffnet ein neues Office in Zürich. Dabei geht zanox eine strategische Partnerschaft mit dem dort erfolgreich tätigen Online-Vermarkter web2com, Teil des weltweit tätigen Schweizer Allmedia-Vermarkters Publicitas, ein. Auf diese Weise kann das bereits mehrfach ausgezeichnete Unternehmen zanox, das in 2007 gemeinsam durch die Axel Springer AG und PubliGroupe erworben wurde, seinen eingeschlagenen erfolgreichen Expansionskurs international fortsetzen.
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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

Idea Asia to Take Charge in Future Development

LOS ANGELES, Feb. 28 – Asia Global Holdings Corporation (OTC Bulletin Board: AAGH) announces that Idea Asia Limited (Idea Asia), a wholly own subsidiary of AAGH, will take charge of the development of the Company’s TV Entertainment business segment. Mr. Dominique Ullmann, executive director of Idea Asia, leveraging his strong experience in the industry and well established business network in the region, will be in charge of the overall strategy and execution to ensure the greatest success.

“I am delighted to be on board as the executive director of Idea Asia and am excited about the opportunities ahead of us. The TV entertainment market in China is certainly dazzling. On the viewer side, research indicates that the demand for quality programs is as strong as ever. The audience will no longer settle for just the usual drama series, they now hunger for a greater variety of innovative and enjoyable entertainment programs. On the other hand, the advertising landscape in China remains fragmented, marketers are vying for suitable channels to reach the proper target segment cost effectively,” stated Mr. Ullmann. Read more…

Video commercials are the premier advertising medium for major companies to promote their products or services to consumers around the world. Now, you don’t have to be a major player to promote your business’s video commercial to consumers around the world

Orlando, FL February 22, 2008 — Channels Networkâ„¢ announced today that they are offering free internet video marketing to tens of thousands of businesses nationwide on their network of niche industry Web sites.

Video commercials are the premier advertising medium for major companies to promote their products or services to consumers around the world. Now, you don’t have to be a major player to promote your business’s video commercial to consumers around the world. Read more…

The leading source for Web hosting information offers a video promotion package for hosts and other service providers.

Toronto, ON February 20, 2008 — The Web Host Industry Review, the leading source for Web hosting news and information, announced the availability of a new video feature service, providing production and distribution of promotional videos for hosts and service providers.

The paid service includes the on-site production of a professional video featuring Anastasia Tubanos, host and producer of WHIRtv’s events and industry coverage, and including executive interviews as well as data center, office and campus tours. Read more…

Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” Read more…

DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion – less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions – down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion – less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% – the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
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