Online Workshops to be taught by top SEO/SEM consultants, authors and recognized leaders.

Scotts Valley, CA April 16, 2008 — Internet marketing training provider Market Motive has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

The workshops are live and interactive, delivered via video screen sharing and live telephone conference. Limited class sizes ensure attendees have time to ask for clarification or deeper explanations. Tuition for each class is $395 and registration opens today at www.marketmotive.com/online-workshops

“Search Engine Strategies has always delivered first-rate conferences and workshops,” said Market Motive CEO Michael Stebbins, “Market Motive leads in online instruction, with many of the same speakers, so this combination brings high quality training to a larger audience.”

Internet marketing expert Andy Beal recently reviewed Market Motive online training. “Market Motive’s media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner,” said Beal, “I’m impressed, and the guys behind this are the best in the business.”

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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

Todd Miechiels offers clients efficient way to capture and nurture leads through Internet marketing automation

Atlanta, GA January 29, 2008 — Atlanta-based Internet marketing consultant Todd Miechiels now provides marketing automation solutions to B2B companies through Pardot, an industry-leading provider of on-demand marketing automation solutions. Miechiels’ marketing automation services include strategy, implementation, and ongoing counseling and management.

“For years I’ve been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them,” explains Todd. “Pardot provides a cost-effective solution that marketing and sales can put to use from the moment they sign on. Since offering this service, it has really changed the way my clients and I think about Internet marketing. It puts much more emphasis on how leads are handled and it makes everyone’s jobs more rewarding as we’re better able to track new leads, all the way through to closed sales.”

One of the most common complaints and challenges among B2B companies is that marketing leads often find their way into an abyss once the marketing team hands them off to the sales team. According to Miechiels, about 78% of B2B leads are mishandled and not followed up on a timely basis. Even worse, close to 90% of those leads end up buying from a competitor within six months. By implementing an automated marketing solution, such as Pardot, sales teams can become more proactive in lead management, minimize dropped leads and maximize their close rates.

Through Pardot’s Prospect Insight tool, sales and marketing teams can score, grade, route, and automatically follow up with new and old leads. The on-demand web marketing automation suite maximizes efficiency for companies with multi-touch sales cycles by showing sales teams exactly where to spend their time and automatically nurturing existing leads. Companies can track all prospect interaction, score prospects based on parameters, prioritize sales reps’ time, send automated drip emails to prospects according to rules, and automatically notify sales reps of online prospect activity.

Since becoming a certified consulting partner with Pardot, Miechiels has brought the solution to several existing and new clients. He is making it a major part of a holistic approach to online lead generation in 2008.
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Leading search marketing software firm Engine Ready, Inc., announced receipt of an industry coveted award recognizing their leadership in managing paid search accounts.

San Diego, CA January 28, 2008 — Leading search marketing software firm Engine Ready, Inc., announced the receipt of an industry coveted award recognizing their leadership in managing paid search accounts. Microsoft awarded Engine Ready with the exclusive “adExcellence” certificate signifying that Engine Ready has attained expert status in managing paid search accounts.

“We are very excited that Engine Ready has been granted the adExcellence Certification, in return for our contributions of testing, documenting, and providing feedback to Microsoft regarding their AdCenter technology,” reports Engine Ready’s Senior Search Marketing Manager Mike Poserina.

Designed especially for Microsoft’s advertisers, the adExcellence program is Microsoft’s official accreditation program that gives advertisers the opportunity to become a Microsoft adCenter expert.

The latest credential is added to Engine Ready’s “AdWords Qualified Company” certificate from Google and Yahoo’s “Search Marketing Ambassador” designation. These Internet marketing certifications compliment the firm’s strong knowledge in strategic search marketing and web analytics.

Even in a relatively new marketplace like Internet Marketing, old-fashion business rules still have their place. “Our backgrounds are rooted in web analytics”, comments Jamie Smith, CEO. “We have a strong affinity for numbers, and base all of our decision-making on in-depth analysis. It’s the combination of our depth of experience in search marketing and web analytics that makes us uniquely qualified to meet our client’s needs.”
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2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007’s top gaming trends: localization:
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