With Google Analytics and Google Website Optimizer, it is no longer necessary to rely on creative hunches when seeking to improve website performance. On February 5th, 2008, VKI Studios will host a free WebEx seminar for the AMA. They will demonstrate how to use these powerful Google products to boost conversion rates.

Vancouver, BC January 17, 2008 — In a free WebEx seminar to be held by the American Marketing Association (AMA) on February 5, 2008, VKI Studios and Google Inc will demonstrate how it’s no longer necessary to rely on creative hunches when optimizing landing pages.

The seminar, entitled “Landing Page Optimization: A Process Using Google Analytics and Google Website Optimizer” will show that, using a combination of Google Analytics and Google Website Optimizer, it’s now easy to run A/B and Multivariate tests on web pages.
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Myriad choices for Web Analytics remain, especially in Europe and UK

Silver Spring, Md January 15, 2008 — CMS Watch, a vendor-independent analyst firm that evaluates content technologies, today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics. For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

This analysis stems from the 2008 edition of the Web Analytics Report, released today by CMS Watch, which evaluates 15 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands-on testing of solutions.

“The web analytics marketplace has seen some instability and consolidation — such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture’s imminent acquisition of Visual Sciences — and this has led some to believe that web analytics has become a two-party system,” said Phil Kemelor, lead analyst for the report. “But don’t believe the hype that Google Analytics and Omniture are your only choices, because that’s hardly the case.”

While Omniture is the largest pure-play web analytics firm and Google has brand cachet, CMS Watch research finds that enterprises can select from a broad selection of established vendors that work well in diverse scenarios and can scale as web site traffic grows. Moreover, Microsoft is planning to enter this space later in 2008. “Especially with Microsoft’s looming entrance, the Web Analytics marketplace is far from limited,” Kemelor added.
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