Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” (more…)

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