The Campaign Manger v3.0 from GOMOTEXT.COM has been released. It is extremely affordable and can be licensed as a hosted platform. It supports all the major SMS Aggregators in North America. Some of the key features of the campaign manager are: SOAP/HTTP API, SMS Autoresponder, Message Forwarding, Mobile Lists, Coupons, Voting, Txt2Win, SMS Blasts, SMS Gateway

Dallas, TX January 16, 2008 — Gomotext.com, a leading provider of mobile messaging and marketing solutions, today announced that they have enhanced their coverage to cover more than 200 countries across the globe.

“We have made it easy for our clients to launch International Mobile Marketing Campaigns by offering enhanced coverage in addition to simple and affordable solutions for International Markets”, say Roni Dhar, CEO Gomotext.com.

In addition Gomotext recently released version 3.0 of their Mobile Marketing Campaign Manager, a complete mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like Text2Win, Sweepstakes, polls, Coupons, SMS Blasts and much more.

The Campaign Manger from Gomotext.com is extremely affordable and can be licensed as a hosted platform. It supports all the major SMS Aggregators in North America. Some of the key features of the campaign manager are:
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Majestic America Line Cruises retained Ruf Strategic Solutions, a database marketing company, to establish its brand through a targeted e-marketing campaign after the merger of American West Steamboat Company and Delta Queen Steamboat Company in 2006.

Olathe, Kan. January 15, 2008 — Majestic America Line Cruises retained Ruf Strategic Solutions, a database marketing company, to establish its brand through a targeted e-marketing campaign after the merger of American West Steamboat Company and Delta Queen Steamboat Company in 2006.

Majestic utilized Ruf Strategic Solutions’ Customer Relationship Marketing tool, Navigator, and database intelligence. The objective was to generate leads, reach customers, facilitate inquiries and communicate with travel agents.

The cruise line launched more than 100 e-mail campaigns during a year, sending more than 1.5 million messages in the second quarter of 2007. Highlights from these campaigns included the following results:

* 27.1 percent e-mail open rate, 7.1 percent higher than an average campaign, according to Jupiter Research.
* A/B split test for e-mail copy that opened at a 9 percent higher rate.
* A/B split test for personalized messages that demonstrated a 20 times higher open rate and a 447 percent increase in the click through rate.
According to Kim Leaming, director of marketing of Majestic America Line Cruises, Ruf Strategic Solutions’ ability to segment consumers and travel agents and consolidate multiple data sources from passenger bookings to Reader Service Leads (RSL) into one location was incredibly attractive to the cruise line. “When we launched Majestic America Line, we faced a big challenge in finding a cost effective way to reach out to potential cruisers, agents and partners. E-mail quickly emerged as a key part of our broader marketing initiative and Ruf has been a partner from the start, assisting us in creating a sustainable, successful campaign.”
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