The Radian6 social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends are catching the attention of consumers while eliciting the greatest response and going viral. The firm is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

Minneapolis, MN January 17, 2008 — Carmichael Lynch announced today that it has partnered with Radian6 to bring enhanced social media monitoring to its clients.

The social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends that are not only catching the attention of consumers of the brands they work with but also which are eliciting the greatest response and going viral.

“For our clients, it isn’t enough to simply track how often various brands are mentioned in social media but how consumers are engaging with these brands,” said Carmichael Lynch Emerging Research Strategist Herb Sawyer. “Radian6 provides us with in-depth, real-time analysis by topic or brand and allows us to determine which sites are influencing consumer opinion the most. As a result Carmichael Lynch has the ability to uncover timely strategic insights to help our clients properly position and market themselves both online and off.”
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