A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
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Innovative online marketing provider ends open beta period and releases more than 2,000 customizable designs to the general public.

Scottsdale, AZ January 18, 2008 — BizCard.com (www.bizcard.com), an up and coming online marketing provider, announces its official rollout today. With a catalog of over two thousand customizable, high-quality designs, BizCard.com makes it easy for anyone from entrepreneurs, start ups and small business owners to develop professional looking, full color marketing collateral at an affordable price.

Until now, the website and its advanced application had been operating in open beta and gathering feedback from users to assist in an effort to further development of its online document creation tools.

BizCard’s powerful proprietary technology allows customers to create unique marketing collateral either from one of the company’s prepared designs, a customer’s own artwork, or a combination of both. Customers can create:

- Business cards
- Postcards
- Invitations
- Announcements
- Thank You Cards
- Note Cards
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Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ - a sought-after online poker tool that provides real-time stats on over a million opponents’ strengths, weaknesses and betting patterns - to its highly successful Super Poker Affiliates program.

Curaçao, Netherland Antilles January 15, 2008 - Leading software developer Mutatum Solutions Ltd. is pleased to announce the addition of Poker Crusher™ (www.pokercrusher.com), its latest groundbreaking online poker tool, to its highly successful Super Poker Affiliates program (www.superpokeraffiliates.com/).

Poker Crusher™, a database-driven tool that gives real-time stats on virtually any opponents’ strengths, weaknesses and betting patterns as you play, joins a proven, revenue-producing lineup that includes #1-selling poker odds calculator, Texas Calculatem™.

“We know our affiliates will be as impressed as we are with both the technical sophistication and usability of Poker Crusher,” says Christian Rudolf, Affiliate Manager, “and with what it brings to the bottom line every month.

“It’s a strong product, and the feedback from users has been equally strong - they love the scope of the database, they love the interface, and they love the clear advantage it gives them at the tables.

“It’s a natural extension of our existing product range, and its distinct appeal virtually sells itself.”
For those unfamiliar with Super Poker Affiliates, it’s a program based on a strong catalog of in-demand poker software tools - including the aforementioned Texas Calculatem™, two next-generation odds calculators, a revolutionary new player tracking and table-finding tool and two popular Hold’em coaching programs.
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Carson Wrapped Hershey’s Chocolate, www.wrappedhersheys.com, has had a record sales year in 2007, including website conversions and total online revenue.

Cincinnati, Ohio January 16, 2008 — Carson Wrapped Hershey’s Chocolate, www.wrappedhersheys.com, has completed a record sales year in 2007, including both overall website conversions and total online revenue. Several enhancements to the website platform during the year, increased catalog mailings and aggressive online search marketing are responsible, says Carson’s President of Marketing, Sharon Frederick.

“Our website is a constant work in progress, and we seek and receive customer feedback on a daily basis about how we can improve their online shopping experience with us. We view the site as an evolution, just as we view our business overall. You must change to grow, and we will continue to evaluate and invest in our website platform for our customers.” Frederick said.

Of the over 40,000 orders Carson wrappedhersheys.com fulfilled in 2007, over 76% of the total order volume came from their ecommerce site. This is pretty significant considering just 4 years ago, Carson handled less than 30% of their total order volume online. The channel shift from phone center to web channel has proved to be a significant path to overall growth and cost savings. Continued web platform changes in 2008 are planned, including many new web applications.

Not only has our website allowed us to save money in operations that we can now redeploy in marketing and product development, it has allowed us to better focus on our customers and enhance their overall experience with us. We still pride ourselves on the utmost in customer service, but can now communicate with our customers more effectively about our products and services, and they can also easily communicate with us, which is extremely important, Frederick added.
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Das X [iks] Institut für Kommunikation und ServiceDesign publiziert seit 7 Jahren erfolgreich Studien zur „Service- und Kommunikationsentwicklung“ in den Bereichen Marketing, Messe, Internet und Corporate Identity.

Nun hat das Institut erstmals eine Reihe von „Praxis.-Ratgebern“ aufgelegt, in denen zentrale Ergebnisse der Forschung in kompakter Form für verschiedene Anwendungsfelder zusammengefaßt wurden. (more…)

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