Carson Wrapped Hershey’s Chocolate, www.wrappedhersheys.com, has had a record sales year in 2007, including website conversions and total online revenue.

Cincinnati, Ohio January 16, 2008 — Carson Wrapped Hershey’s Chocolate, www.wrappedhersheys.com, has completed a record sales year in 2007, including both overall website conversions and total online revenue. Several enhancements to the website platform during the year, increased catalog mailings and aggressive online search marketing are responsible, says Carson’s President of Marketing, Sharon Frederick.

“Our website is a constant work in progress, and we seek and receive customer feedback on a daily basis about how we can improve their online shopping experience with us. We view the site as an evolution, just as we view our business overall. You must change to grow, and we will continue to evaluate and invest in our website platform for our customers.” Frederick said.

Of the over 40,000 orders Carson wrappedhersheys.com fulfilled in 2007, over 76% of the total order volume came from their ecommerce site. This is pretty significant considering just 4 years ago, Carson handled less than 30% of their total order volume online. The channel shift from phone center to web channel has proved to be a significant path to overall growth and cost savings. Continued web platform changes in 2008 are planned, including many new web applications.

Not only has our website allowed us to save money in operations that we can now redeploy in marketing and product development, it has allowed us to better focus on our customers and enhance their overall experience with us. We still pride ourselves on the utmost in customer service, but can now communicate with our customers more effectively about our products and services, and they can also easily communicate with us, which is extremely important, Frederick added.
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