Myriad choices for Web Analytics remain, especially in Europe and UK

Silver Spring, Md January 15, 2008 — CMS Watch, a vendor-independent analyst firm that evaluates content technologies, today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics. For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

This analysis stems from the 2008 edition of the Web Analytics Report, released today by CMS Watch, which evaluates 15 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands-on testing of solutions.

“The web analytics marketplace has seen some instability and consolidation — such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture’s imminent acquisition of Visual Sciences — and this has led some to believe that web analytics has become a two-party system,” said Phil Kemelor, lead analyst for the report. “But don’t believe the hype that Google Analytics and Omniture are your only choices, because that’s hardly the case.”

While Omniture is the largest pure-play web analytics firm and Google has brand cachet, CMS Watch research finds that enterprises can select from a broad selection of established vendors that work well in diverse scenarios and can scale as web site traffic grows. Moreover, Microsoft is planning to enter this space later in 2008. “Especially with Microsoft’s looming entrance, the Web Analytics marketplace is far from limited,” Kemelor added.
(more…)

Stumble it!

Majestic America Line Cruises retained Ruf Strategic Solutions, a database marketing company, to establish its brand through a targeted e-marketing campaign after the merger of American West Steamboat Company and Delta Queen Steamboat Company in 2006.

Olathe, Kan. January 15, 2008 — Majestic America Line Cruises retained Ruf Strategic Solutions, a database marketing company, to establish its brand through a targeted e-marketing campaign after the merger of American West Steamboat Company and Delta Queen Steamboat Company in 2006.

Majestic utilized Ruf Strategic Solutions’ Customer Relationship Marketing tool, Navigator, and database intelligence. The objective was to generate leads, reach customers, facilitate inquiries and communicate with travel agents.

The cruise line launched more than 100 e-mail campaigns during a year, sending more than 1.5 million messages in the second quarter of 2007. Highlights from these campaigns included the following results:

* 27.1 percent e-mail open rate, 7.1 percent higher than an average campaign, according to Jupiter Research.
* A/B split test for e-mail copy that opened at a 9 percent higher rate.
* A/B split test for personalized messages that demonstrated a 20 times higher open rate and a 447 percent increase in the click through rate.
According to Kim Leaming, director of marketing of Majestic America Line Cruises, Ruf Strategic Solutions’ ability to segment consumers and travel agents and consolidate multiple data sources from passenger bookings to Reader Service Leads (RSL) into one location was incredibly attractive to the cruise line. “When we launched Majestic America Line, we faced a big challenge in finding a cost effective way to reach out to potential cruisers, agents and partners. E-mail quickly emerged as a key part of our broader marketing initiative and Ruf has been a partner from the start, assisting us in creating a sustainable, successful campaign.”
(more…)

Stumble it!

Content-Management-Systeme (CMS) nehmen eine wichtige Rolle ein in der gemeinschaftlichen Erstellung und Bearbeitung von Texten. Sie strukturieren Abläufe und vereinfachen die Verwaltung verschiedener Versionen und Dateien. Der Software-Hersteller United Planet bietet nun mit dem CMS-Studio eine fertige Paketlösung für seine Portalsoftware Intrexx Xtreme an. Mitarbeiter können damit direkt mit dem Browser individuelle Seiten gestalten und diese in die Menüstruktur des Enterprise Portals einfügen. (more…)

Stumble it!

Durch Networking, Klüngeln und die richtigen Kontakte erreicht man die beruflichen Ziele schneller und einfacher. Mit dem Networking über das Internet brauchen sie dazu nicht mal das Haus zu verlassen! Heute knüpft man schnell und effizient alle Kontakte, die für die Karriere oder zum Aufbau einer Selbständigkeit benötigt werden direkt über den PC - im World Wide Web! Und was vielleicht noch wichtiger ist: in virtuellen Netzen, Mailinglisten, Newsgroups und Communities findet man außerdem Antworten auf jede Frage in kürzester Zeit. (more…)

Stumble it!

Mit der neuen Version 3.5 des für seine Flexibilität besonders geschätzten Content-Management-Systems “Contentpapst” setzt der Hersteller, die sandoba.de medien agentur aus Berlin, den bereits mit den vorherigen Versionen eingeschlagenen Weg fort, professionelle eBusiness- und eCommerce-Tools kleinen und mittelständischen Unternehmen zu einem günstigen Preis anzubieten. (more…)

Stumble it!