OMD 2008

- Neue Affiliate Marketing-Features: Landing Page Optimierung für alle professionellen SEM Publisher und intuitives Web 2.0  User-Interface

- Massiver Ausbau der „zanox Web Services“ und integrierte Lösungen für das Mobile Marketing

- Vorstellung des zanox VIP Clubs

Zürich / Berlin-Düsseldorf, 17. September 2008 – zanox, der Marktführer für erfolgsbasiertes Online-Marketing, präsentiert während der internationalen Fachmesse Online-Marketing Düsseldorf (Halle 10, Stand A22) zahlreiche Innovationen, die es seinem Publisher-Netzwerk erleichtert, den Traffic seines Internetangebotes zu monetarisieren. Im Zentrum der zanox Publisher-Offensive stehen der Ausbau der zanox Affiliate Marketing-Features und die massive Erweiterung der zanox Web Services. Darüber hinaus erhalten Top-Publisher künftig Zugang zum neu geschaffenen zanox VIP Club. Mit seinem spezialisierten Branchen Know-how, exklusiven internationalen Programmangeboten, erstklassigem 24/7 Service und einer zeitgemäßen „open company“ Philosophie möchte zanox global das „Publisher Network of Choice“ werden.

Landing Page Optimierung

Ein Highlight für professionelle zanox-Publisher weltweit ist der neue Dienst zanox Landing Page Optimisation, der zur OMD nach intensiver Entwicklungszeit und erfolgreich abgeschlossener Testphase gestartet wird: Das Tool bietet allen auf SEM spezialisierten Publishern umfangreiche Optimierungsmöglichkeiten für Keywords und Landingpages. Mit der Perfomance-Analyse lassen sich die Kosten von SEM-Kampagnen detailliert kontrollieren und steigern damit die Profitabilität des Affiliate-Marketings im zanox-Netzwerk. So können Publisher rasch erkennen, wie z.B. der zugekaufte Traffic tatsächlich konvertiert, welches Suchmaschinen-Keyword über welche Seite zu einer Provision führt oder welches Keyword sie intensiv beobachten oder besser austauschen sollten. Professionelle zanox Publisher können die Lösung kostenlos einsetzen, sofern sie über ein Google Adwords-Konto verfügen.

zanox Web Services und Mobile Marketing Lösungen

Zudem erweitert zanox seine im Markt einzigartigen Web Services. Hiermit sind künftig alle business-relevanten zanox-Publisher-Funktionalitäten über die zanox Web Services verfügbar. Kampagnen lassen sich dadurch zielgenauer aufsetzen, Kundenbeziehungen intensivieren und bestehende Prozesse können vom Publisher automatisiert und effizienter gestaltet werden. Damit bietet zanox optimale Voraussetzungen zur Monetarisierung ihrer Webseiten und Internet-Applikationen sowie mobiler Anwendungen (Web Services: www.zanox.com/de/publisher/products/web_services.html).

Um jetzt einfach an dem Top Wachstumssegment Mobile Marketing zu partizipieren, stellt zanox einfache, integrierte Lösungen bereit, die dem Standard der Mobile Marketing Association entsprechen. Durch die zanox „mobile device recognition“ werden im Rahmen dieser Systemerweiterung die jeweils passenden mobilen Banner-Formate automatisch bereit gestellt.

Genau solche Weiterentwicklungen und Monetarisierungstools können noch bis Ende September beim 1 Mio-Euro-Ideenwettbewerb von zanox eingereicht werden. Erste Einblicke hierzu gewährt zanox schon während der OMD. Genaueres nach Wettbewerbsende am 30.09.2008 (1 Mio-Euro Contest: blog.zanox.com/en/webservices/1-mio-eur-zanox-web-services-contest-2008/)

Neue Generation von Publisher-Statistiken

Ausserdem startet zanox die Closed-Beta-Phase für eine neue Generation von Publisher-Statistiken. Mit dem komfortablen Analyse- und Steuerungsinstrument können professionelle zanox-Publisher nicht nur vorgegebene Reports nutzen, sondern darüber hinaus auch frei konfigurierbare eigene Berichtsvorlagen erstellen, die gespeichert und immer wieder aufgerufen werden können. So erhält der Publisher detaillierte Einblicke in die Performance einzelner Programme und Werbeflächen. Der Einsatz moderner Web 2.0-Technologien erlaubt darüber hinaus eine sehr intuitive Bedienung des User-Interfaces.

Eröffnung des zanox VIP Clubs

Neben diesen Features und Services für alle Publisher wird auf der OMD der zanox   VIP Club vorgestellt, dessen offizieller Launch am 1.1.2009 geplant ist. Besonders erfolgreiche Publisher erhalten im Rahmen dieses Programms exklusive Premium-Services.

Die ZANOX.de AG ist auf der OMD in Halle 10, Stand A22 zu finden.

Wichtige Links:

zanox Affiliate Marketing: www.zanox.com/de/publisher/products/prm.html

zanox Landing Page Optimisation: www.zanox.com/de/landingpages/

zanox Web Services: www.zanox.com/de/publisher/products/web_services.html

zanox Blog: blog.zanox.com/en/zanox/

Scotts Valley, CA April 16, 2008 — Internet marketing training provider Market Motive has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

The workshops are live and interactive, delivered via video screen sharing and live telephone conference. Limited class sizes ensure attendees have time to ask for clarification or deeper explanations. Tuition for each class is $395 and registration opens today at www.marketmotive.com/online-workshops

“Search Engine Strategies has always delivered first-rate conferences and workshops,” said Market Motive CEO Michael Stebbins, “Market Motive leads in online instruction, with many of the same speakers, so this combination brings high quality training to a larger audience.”

Internet marketing expert Andy Beal recently reviewed Market Motive online training. “Market Motive’s media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner,” said Beal, “I’m impressed, and the guys behind this are the best in the business.”

Classes will be held approximately once each month. Upcoming classes include:
* 10 Ways to Attract People and Gain Rankings in the Search Engines on May 13 with Sitelogic founder, Matt Bailey
* Paid Search 101, 201, 301 and 401 all in One Workshop on June 5 with Rimm-Kauffman Group founder, Dr. Alan Rimm-Kauffman
* Advanced Web Analytics: Enlightenment through KPIs on June 26 with web analytics thought leaders Avinash Kaushik and John Marshall
* SEO Tools for Better Ranking on July 22 with search engine optimization expert and speaker, Todd Malicoat

Additional classes will be posted at www.marketmotive.com/online-workshops later in the month.

About Search Engine Strategies
Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.

The SES series operates under a variety of formats around the world, from large-scale multi-tracked conferences and exhibitions to more intimate forum style events and in-depth training courses drilling into the detail on specific topics.

About Market Motive
Market Motive provides search marketing training videos, conference calls and direct Q&A with the top six internet marketing consultants for just $299 per month:
* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
* Dr. Alan Rimm-Kaufman on Paid Search / PPC
* Matt Bailey on Social Media
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on Search Engine Optimization
Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

The results offer a valuable insight into the changing search engine marketing landscape and include evidence that the industry is thriving with 63% of companies planning to increase their paid search
(PPC) budget and 61% planning to increase their Search Engine Optimisation budget.

This year readers will benefit from year on year comparisons and additionally new questions that reflect emerging trends such as utilising social media within search marketing campaigns.

Lucy Cokes, Managing Director of Neutralize commented:

“It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers. It is fantastic to see a greater understanding of the benefits of a well managed search marketing campaign and budgets being increased accordingly across both paid
and organic search.”

The report worth £149 is available to download now free of charge from www.e-consultancy.com/publications/search-engine-marketing-report-2008

About Neutralize:
Neutralize, the sponsor of this research, is an integrated search engine marketing agency based in the UK, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management.

Its rapidly expanding team is dedicated to providing top quality services to those companies serious about their search marketing success online.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize is part of notabene.net, a pan-European digital marketing agency with over 200 employees.

About E-consultancy:
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

E-consultancy has 65,000 registered users and more than 145,000 unique users sessions per month (audited by ABC Electronic). It is popular among internet professionals because of its time-saving advice and insight.

Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers at a Central London venue.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Montreal, Canada – March 9, 2008 — SherWeb, a leading hosting provider of Microsoft Exchange Server and BlackBerry Enterprise Server, proudly announces it will support the iPhone 2.0 wireless synchronization with its Hosted Microsoft Exchange ActiveSync Service. The iPhone synchronization service allows small, medium and large companies to wirelessly synchronize their devices to their Microsoft Exchange messaging system in real time, wherever they are.

In today’s business world, full mobile wireless synchronization of emails, contacts and calendar is a must! With Microsoft Exchange being the number one business class email solution on the market, phone makers have no choice but to allow their devices to sync with the most popular collaborative software. The iPhone, popular with the general consumer’s market, has now increased its appeal to the business community.

“SherWeb is excited to be able to offer iPhone lovers the rich capabilities of Hosted Exchange. With this new software, business users will now have the choice between a BlackBerry, a Windows Mobile Device or the iPhone for full wireless push email.” stated Peter Cassar, CEO of SherWeb

Advantages of the wireless synchronization
iPhone synchronization with Hosted Microsoft Exchange ActiveSync allows companies to get the most out of their wireless devices by avoiding the duplication of certain tasks. With wireless synchronization, there is no need to connect to the Exchange server using IMAP anymore. You can say goodbye to cables and waiting around to manually synchronize your Outlook to your mobile device. With the iPhone 2.0 and Hosted Exchange, emails, calendar, contacts, notes and tasks will synchronize wirelessly in real time over the Wi-Fi or EDGE network. ActiveSync provides users with true push technologies so that they stay connected and up to date wherever they go. This way companies can save time, be more productive and get a better return on their investment.

About SherWeb
Founded in 1998, SherWeb is a leader in Internet hosting solutions and provides shared Web hosting services, dedicated servers and hosted messaging and collaboration systems. The company is currently serving thousands of customers from more than 25 countries around the world. SherWeb’s hosting solutions are modular and scalable in order to ensure that customers can grow their businesses without having to invest additional time, capital or other resources into their Web and messaging infrastructure. For more information, please visit www.sherweb.com/hosted-exchange

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Pittsburgh, PA – March 8, 2008 — Get paid to sign up. Would you like to earn more money just by completing offers online? Who doesn’t? MetaPaid has launched their new GPT site design and recommend several new offers. The site is easy to navigate, flows seamlessly, using a calming blue and grey color scheme, and a simple web 2.0 design. Featured sponsors include Discover Card, Ebay, Columbia House, Stamps.com, and Netflix. MetaPaid pays you real cash for signing up for great stuff like credit cards, CD and book clubs, free web services, cheap long distance, and much more. MetaPaid’s new features include a ShoutBox, allowing customers and prospective members to share their opinions, provide feedback, and ask questions.

MetaPaid.com pays you free cash to complete offers. Free cash. What is better than that? Payments are sent via PayPal when you reach ten dollars and there are over one thousand dollars in offers available. The registration process is free and takes less than five minutes to complete, just enter your email and begin. Once you complete the simple registration process, you will be taken the Member Area where you will find an innumerable amount of offers.

Simply point and click and you are on your way to earning free cash! MetaPaid pays their members a large portion of what their advertisers pay them, so your earnings would differ from month to month. The more offers that interest you and partake in, the more potential you have increasing your earnings. Submit a credit request for each offer you complete and voila. It’s that easy.

On the web: www.metapaid.com

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