Analysten fordern Einzelhändler auf, Web Experience Management in ihre Online-Planungen einzubeziehen

Lexington, USA / Hamburg, 26. August 2008 — Das kommende Weihnachtsgeschäft im Blick warnen Analysten vor den unzureichenden Vorbereitungen des Online-Handels. Laut dem neuesten Benchmark-Bericht des Marktforschungsinstitutes RSR Research investiert der Einzelhandel noch immer zu wenig in die Verbesserung der Web-Erfahrung seiner Konsumenten. So mancher Kunde, der kurz vor Weihnachten noch Einkäufe tätigen will, könnte dann auch im Internet vor geschlossenen Türen stehen.

Die Studie mit dem Titel „Playing Well with Others: eCommerce’s Evolving Role in the Customer Experience“ wurde von Gomez, Inc., einem führenden Anbieter von Web Experience Management-Diensten, unterstützt. Sie stellt fest, dass Einzelhändler sich nur zögerlich an neueste Technologien im eCommerce herantasten und ihre Onlineshops daher oft nur ungenügend auf ihre Aufgaben vorbereitet sind. Die Analysten Nikki Baird und Steve Rowen, Co-Autoren des Berichts, raten daher dringend, sich mit den Auswirkungen der Internettechnologien auf die Kundenerfahrung auseinanderzusetzen.

„Ein Einzelhändler kann heutzutage nicht mehr einfach davon ausgehen, dass sein Internetauftritt auch die höheren Zugriffszahlen während des Weihnachtsgeschäfts ohne weiteres verkraftet oder dass Kunden geduldig warten, bis eine Webseite endlich geladen ist“, so Nikki Baird, Managing Partner bei RSR Research. „Angesichts der heutigen Wettbewerbssituation ist es daher einfach unerlässlich, mithilfe moderner Webtechnologien für eine ansprechende Online-Erfahrung zu sorgen.“

Der Bericht weist nicht nur auf die strategischen Möglichkeiten durch verbesserte Personalisierung, Suchfunktionen, Verkaufsförderung und Lösungen für die Integration verschiedener Vertriebswege hin, sondern warnt Einzelhändler auch vor möglichen Fallstricken.

„Denken Sie immer daran, dass neue Leistungsmerkmale oder Tools – und besonders solche, die Web 2.0-Technologien nutzen oder von Drittanbietern bereitgestellt werden – die Performance der Website und die Online-Erfahrung des Kunden beeinflussen können. Aus diesem Grund sollten Einzelhändler, die eine optimale Erfahrung für alle ihre Nutzer unabhängig von deren Standort, Internetzugang oder Browser sicherstellen möchten, die Performance ihrer Seiten sorgfältig überprüfen, überwachen und an derjenigen ihrer Wettbewerber und der Branchenführer messen“, rät Steve Rowen, Partner/Analyst von RSR Research.

Matthew Poepsel, Vice President Bereich Performance Strategies bei Gomez, ergänzt: „Das Weihnachtsgeschäft steht unmittelbar bevor und dem Online-Handel werden sehr positive Aussichten prognostiziert. Unternehmen sollten sich daher spätestens jetzt um das Thema Weberfahrung kümmern und ihre Websites mit Performance Management Diensten für den Käuferansturm zu Weihnachten wappnen und über die Saison hinweg überwachen. Einzelhändler können dann ohne Sorge wirkungsvolle, attraktive Web 2.0-unterstützte Shopping-Funktionen anbieten – beispielsweise Artikelrezensionen, verschiedene Ansichten und eine Vergrößerungsfunktion für dargestellte Produkte. Es ist ein Wettlauf um den Kunden: Nur wenn die Weberfahrung entsprechend positiv ist, werden Warenkörbe gefüllt und an der Kasse abgerechnet.“

Der vollständige Bericht steht unter: www.retailsystemsresearch.com/_document/summary/636 zur Verfügung.

Webinar
Gomez und RSR Research-Partner/Analyst Steven Rowen moderieren am Mittwoch, den 10. September um 11.00 Uhr CET ein gemeinsames Webinar mit dem Titel „Winning eCommerce Strategies: Best Practices for Delivering Web 2.0 Customer Experiences“. Termin. Interessierte können sich unter folgendem Link anmelden: www1.gotomeeting.com/register/714079339

Über Retail Systems Research
Retail Systems Research („RSR“) ist das einzige Marktforschungsinstitut, das von Einzelhändlern für Einzelhändler geführt wird. RSR vermittelt Einblicke in geschäftliche und technologische Herausforderungen, denen sich der Einzelhandel im weiteren Sinne stellen muss, und ist Vordenker und Ratgeber bei der Bewältigung dieser Herausforderungen sowohl für das spezifische Unternehmen als auch für die Branche insgesamt. Mehr über RSR erfahren Sie unter www.rsrresearch.com.

Über Gomez
Gomez, Inc. ist ein führender Anbieter von Web Experience Management-Diensten, mit denen Unternehmen ihre Webanwendungen in der Entwicklungsphase testen und nach der Bereitstellung überwachen. Über 2.000 Kunden nutzen bereits die On-Demand Dienste von Gomez zur Verbesserung der Qualität der Weberfahrung, um ihre Erträge aus Webanwendungen zu steigern, ihre Betriebskosten zu senken und den Bekanntheitsgrad ihrer Marken zu erhöhen. Weitere Informationen finden Sie unter www.gomez.com/de.

Montreal, Canada – March 9, 2008 — SherWeb, a leading hosting provider of Microsoft Exchange Server and BlackBerry Enterprise Server, proudly announces it will support the iPhone 2.0 wireless synchronization with its Hosted Microsoft Exchange ActiveSync Service. The iPhone synchronization service allows small, medium and large companies to wirelessly synchronize their devices to their Microsoft Exchange messaging system in real time, wherever they are.

In today’s business world, full mobile wireless synchronization of emails, contacts and calendar is a must! With Microsoft Exchange being the number one business class email solution on the market, phone makers have no choice but to allow their devices to sync with the most popular collaborative software. The iPhone, popular with the general consumer’s market, has now increased its appeal to the business community.

“SherWeb is excited to be able to offer iPhone lovers the rich capabilities of Hosted Exchange. With this new software, business users will now have the choice between a BlackBerry, a Windows Mobile Device or the iPhone for full wireless push email.” stated Peter Cassar, CEO of SherWeb

Advantages of the wireless synchronization
iPhone synchronization with Hosted Microsoft Exchange ActiveSync allows companies to get the most out of their wireless devices by avoiding the duplication of certain tasks. With wireless synchronization, there is no need to connect to the Exchange server using IMAP anymore. You can say goodbye to cables and waiting around to manually synchronize your Outlook to your mobile device. With the iPhone 2.0 and Hosted Exchange, emails, calendar, contacts, notes and tasks will synchronize wirelessly in real time over the Wi-Fi or EDGE network. ActiveSync provides users with true push technologies so that they stay connected and up to date wherever they go. This way companies can save time, be more productive and get a better return on their investment.

About SherWeb
Founded in 1998, SherWeb is a leader in Internet hosting solutions and provides shared Web hosting services, dedicated servers and hosted messaging and collaboration systems. The company is currently serving thousands of customers from more than 25 countries around the world. SherWeb’s hosting solutions are modular and scalable in order to ensure that customers can grow their businesses without having to invest additional time, capital or other resources into their Web and messaging infrastructure. For more information, please visit www.sherweb.com/hosted-exchange

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Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Online diaries, better known as blogs, are big in the online community and form the fastest growing type of website today. Blogs have already become a mainstay on the internet, with popular blog search engine Technorati currently tracking over 112.8 million blogs.

As the leading blog advertising network in Asia, Advertlets offers advertising in the personal space – where readers and the bloggers come together with their common interests and experiences. Visits to blogs by friends (and fans) ensure that advertisers’ messages will be seen and heard by the people who matter.

Through a unique and proprietary platform, advertisers are able to track the age, gender, and profession of the readers visiting the blogs. This allows them to reach out to the right demographic and maximise mileage for their marketing campaigns.

Adrian Tan, Product Manager of clickTRUE, expressed excitement about the new service. “The choice to partner with Advertlets was very clear. With more than 25,000 blogs under their network, they reach out to 15 Million unique visitors per month and amass a monthly page impressions in excess of 105 Million. We are also impressed with Advertlets’ robust backend engine that allows efficient administration of multiple online campaigns and profiling of visitors on their blogs. This partnership presents exciting opportunities for our advertisers to utilise the optimal mix of online advertising strategies on multiple media platforms.”

The appointment as the exclusive reseller of Advertlets in Singapore reinforces clickTRUE’s rapid expansion towards becoming the top Pay Per Performance online advertising service provider in Asia. Under terms of the agreement, clickTRUE will incorporate Advertlets blog advertising network into its suite of advertising options to advertisers. This new channel will extend clickTRUE’s portfolio beyond offering ad placements in search engines like Google, Yahoo! or MSN Live Search, and popular social networking sites such as Facebook and Friendster.

Joshua Lim, founder of Advertlets, attests : “I am impressed by clickTRUE’s experience and astuteness in this part of the online advertising landscape. They are savvy with managing online campaigns across multiple platforms and have been effective in understanding advertisers’ needs. I am confident that clickTRUE will be able to integrate blog advertising as part of their marketing solutions to clients. I see them as the right partner to promote and grow Advertlets in Singapore. ”

“Blogs has been a buzz word these days. As more people come online to actively express themselves, the pool of audience attracted to these blog sites continue to grow in tandem. Hence, there is a rich oasis of business opportunities and extensive and diverse reach to all types of consumerism needs and sampling. At SPH Magazines, we are constantly looking out for exciting new opportunities to complement our mainstream media to enrich our business partners, customers and advertisers. This new partnership will certainly increase our marketing options offered to our stakeholders.” said Loh Yew Seng, CEO of SPH Magazines.

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
URL: www.sphmagazines.com.sg/

About clickTRUE

clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd. First started in 1 September 2006, clickTRUE specialises in Pay Per Performance consultancy and execution. This encompasses Search Engine Marketing, Online Media Planning, Web Analytics and Website Optimisation.

To deliver true value, clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.

Servicing media agencies, MNCs, mid-sized companies and SMEs, ClickTRUE aims to support client’s online marketing efforts to acquire greater visibility in the online marketplace and achieve a larger market share of their target industry audience.

URL: www.clicktrue.com.sg

About Advertlets

Advertlets.com is an Asian blog advertising network that offers the remarkably sensible proposition of targeted, unintrusive advertising that benefits the online advertising and blogger community, as well as their readers. Bloggers get better advertising that is relevant to their readers, and advertisers make their advertising dollars and their message count. Through a system that allows the collection of real-time demographics, and also allows bloggers to make their own custom polls, Advertlets presents a unique offering in the industry.

Founded in March 2007, the network now reaches over 500,000 unique users each day across Asia. It has over 25,000 blogs in its publisher base and advertising clients such as Toyota, EMI Music, Starbucks, HP, Columbia Tristar, Celcom, Digi & Mediaprima. Advertlets also recently launched a regional campaign for Recruit.net, a recruitment portal targeted to audiences across Malaysia, Singapore, China, Japan, India, Hong Kong, Australia & New Zealand.

Advertlets delivers results above industry norms through its unique value proposition of being able to target blogs via demographic profiles for each blog, blog channels that group related content, multilingual targeting (BM, Mandarin, English) as well as geolocation (targeting messages by country.)

Advertisers make their message count. Bloggers make more money doing what they love. It all makes sense at Advertlets.com – Asia’s Better Blog Advertising Network.
URL: www.advertlets.com

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Pittsburgh, PA – March 8, 2008 — Get paid to sign up. Would you like to earn more money just by completing offers online? Who doesn’t? MetaPaid has launched their new GPT site design and recommend several new offers. The site is easy to navigate, flows seamlessly, using a calming blue and grey color scheme, and a simple web 2.0 design. Featured sponsors include Discover Card, Ebay, Columbia House, Stamps.com, and Netflix. MetaPaid pays you real cash for signing up for great stuff like credit cards, CD and book clubs, free web services, cheap long distance, and much more. MetaPaid’s new features include a ShoutBox, allowing customers and prospective members to share their opinions, provide feedback, and ask questions.

MetaPaid.com pays you free cash to complete offers. Free cash. What is better than that? Payments are sent via PayPal when you reach ten dollars and there are over one thousand dollars in offers available. The registration process is free and takes less than five minutes to complete, just enter your email and begin. Once you complete the simple registration process, you will be taken the Member Area where you will find an innumerable amount of offers.

Simply point and click and you are on your way to earning free cash! MetaPaid pays their members a large portion of what their advertisers pay them, so your earnings would differ from month to month. The more offers that interest you and partake in, the more potential you have increasing your earnings. Submit a credit request for each offer you complete and voila. It’s that easy.

On the web: www.metapaid.com

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Austin, TX February 21, 2008 — Internet marketer Brandon Cornett would like to share with you the knowledge he wishes he had ten years ago. In fact, he has gathered all of the lessons learned from his Internet marketing experiences over the years and put them into an e-book that you can read online or download for free.

The book is called Online Equalizer and it can be downloaded at the website by the same name. Cornett explained the premise behind his new book:

“I’ve worked in a variety of Internet marketing roles, and there’s one lesson I’ve learned above all else. When it comes to business competition, the Internet is the Great Equalizer. It’s one of the only areas where small businesses can truly compete with their corporate competitors, and often come out on top. So as a friend of small business, it was only natural for me to write this book.”

Lessons covered in the book range from business blogs to search engine marketing, and most things in between. At the end of the book, there’s a long list of Internet marketing tools and resources that are mentioned throughout each chapter.

Some of the strategies outlined in the book include:

* How to increase your search engine rankings in 30 minutes a day, without paying thousands of dollars to an SEO firm.
* How to make small changes to your web pages in order to double your onsite conversion rates.
* How to increase your web-based leads and sales by adding interactive tools to your business website (with a list of recommended tools).
* How to use a business blog to showcase your expertise and attract new customers, at the same time.
* Plus more than 115 Internet marketing tools and resources to help you achieve all of these things.

When asked why he would give so much information away for free, Cornett explained that: “Our economy benefits from increased competition, and that’s only possible when small business owners can gain an edge over their larger competitors. Who wants to live in a world where you have to choose from a small number of corporate conglomerates? I certainly don’t, so I do everything I can to help small businesses succeed. This is the best way for me to contribute.”

To download your free copy of this Internet marketing book, or to peruse the book online, please visit www.onlineequalizer.com

Sources: PRWEB/onlineequalizer.com

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