Fossil, das weltweite Lifestyle Unternehmen und Spezialist für Fashion Accessoires im charakteristisch modernen Vintage Design für Damen und Herren, hat sich für Webgains, eines der führenden europäischen Affiliate-Netzwerke, entschieden.

Ein ausschlaggebender Grund war das qualitativ hochwertige Partner-Netzwerk, das über Webgains erreicht werden kann. 
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Weltmarktführer für Hosting baut auf Last Mile und Backbone Überwachung

Hamburg, 19. August 2008 — Web.de, GMX.de und 1und1.de – für Millionen Internetnutzer bilden diese Adressen den Nabel der Welt und sind die zentralen Portale für den raschen Einstieg ins weltweite Web. Um die Erfahrung – also die Web Experience seiner Kunden – optimal messen und managen zu können, vertraut die 1&1 Internet AG daher auf die Services der Gomez ExperienceFirstSM Plattform von Gomez. Das führende Unternehmen auf dem Gebiet des Webexperience Managements überwacht sowohl aus der Nutzer- als auch aus der internen Perspektive, wie die von 1&1 gehosteten Webseiten beim Kunden ankommen und zeigt, wo es Verbesserungspotential gibt. Read more…

Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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Stefanie Biersack betreut ab sofort den Aufbau neuer Länder bei affilinet

Ebersberg, 28. Februar 2008 – affilinet holt im Rahmen seiner europäischen Expansionsstrategie Stefanie Biersack als International Project Manager an Bord. Mit dieser neu geschaffenen Position baut affilinet sein Internationales Rollout-Team um Sabine Haase, Head of European Marketing beim Affiliate Spezialisten der AdLINK Group, weiter aus. Als International Project Manager koordiniert Biersack ab sofort den Aufbau der neuen Länder. Zu den weiteren Aufgaben der 31-Jährigen gehören die Betreuung europaweiter Projekte und paneuropäischer Kunden sowie die Entwicklung von internationalen Strukturen und Prozessen von affilinet. Read more…

SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

January 29, 2008 — SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

Dave Boggs, CEO of SyberWorks, states, “The article provides a thorough overview of how to create online tests. It covers topics such as how the main objective and parameters of the course impact a test, determining the level of difficulty for the test, safeguarding the test from cheating, and other concepts.”

Boggs continues, “The article also discusses how to assess your online test and the implications of some common question types often used in online courses.”
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2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007′s top gaming trends: localization:
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Leading experts to discuss the top concerns in nonprofit PR and how SEO and the latest PR tools can help overcome the hurdles.

Lanham, MD January 22, 2008 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar offering marketing and public relations professionals advice on developing a comprehensive and successful PR/communications strategy for non profit and trade associations. Titled “Creating a Successful PR and Marketing Plan for the Non Profit World,” the webinar will be held on Friday, January 25, 2008 at 2:00 pm ET. To register for the webinar, please visit tinyurl.com/2uee2l.

Shonali Burke, ABC, Vice President of Media & Communications for ASPCA and John Spagnuolo of the New Media Institute will examine the concerns, constraints and success of non-profit and trade association’s PR efforts. The webinar will explore how to leverage the latest tools and technologies, including search engine optimization to maximize the resources available for a successful PR program.

Part of Vocus’ monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first, solutions-based platform, allowing ad agencies and brand marketers to tailor their performance marketing strategy to meet their specific needs.

London, United Kingdom January 15, 2008 — Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first platform allowing ad agencies and brand marketers to take full control of their performance marketing strategy, through a full service solutions-based platform.

Last year, CommissionMonster.co.uk (www.commissionmonster.co.uk) became the first network not to charge affiliates or advertisers sales commissions. Of this latest product launch Shane Murray, CEO of Viva9 said, ‘For many years now we have been analysing the performance market in the UK and globally, and asking advertisers and agencies what key challenges they face. The most common response seems to be that of flexibility and control over affiliate campaigns.

Brand advertisers and the agencies that represent them seek the power to determine where their ads are run, when their ads are run and how much they spend. CommissionMonster Solutions will be the first to market that delivers on this level of control.’

‘This year we have set a strategic goal to be amongst the top 3 networks in the UK. In a very competitive market, the only way forward is to offer a solutions-based product that meets the needs of the marketer. It is through identifying and then meeting these needs with innovative products like CommissionMonster Solutions that we believe we can realise this goal.’
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Myriad choices for Web Analytics remain, especially in Europe and UK

Silver Spring, Md January 15, 2008 — CMS Watch, a vendor-independent analyst firm that evaluates content technologies, today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics. For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

This analysis stems from the 2008 edition of the Web Analytics Report, released today by CMS Watch, which evaluates 15 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands-on testing of solutions.

“The web analytics marketplace has seen some instability and consolidation — such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture’s imminent acquisition of Visual Sciences — and this has led some to believe that web analytics has become a two-party system,” said Phil Kemelor, lead analyst for the report. “But don’t believe the hype that Google Analytics and Omniture are your only choices, because that’s hardly the case.”

While Omniture is the largest pure-play web analytics firm and Google has brand cachet, CMS Watch research finds that enterprises can select from a broad selection of established vendors that work well in diverse scenarios and can scale as web site traffic grows. Moreover, Microsoft is planning to enter this space later in 2008. “Especially with Microsoft’s looming entrance, the Web Analytics marketplace is far from limited,” Kemelor added.
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