Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) is now Advertlets Sdn Bhd (”Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore - March 8, 2008 - clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) is now Advertlets Sdn Bhd (”Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. (more…)

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The leading source for Web hosting information offers a video promotion package for hosts and other service providers.

Toronto, ON February 20, 2008 — The Web Host Industry Review, the leading source for Web hosting news and information, announced the availability of a new video feature service, providing production and distribution of promotional videos for hosts and service providers.

The paid service includes the on-site production of a professional video featuring Anastasia Tubanos, host and producer of WHIRtv’s events and industry coverage, and including executive interviews as well as data center, office and campus tours. (more…)

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Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” (more…)

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Leading search marketing software firm Engine Ready, Inc., announced receipt of an industry coveted award recognizing their leadership in managing paid search accounts.

San Diego, CA January 28, 2008 — Leading search marketing software firm Engine Ready, Inc., announced the receipt of an industry coveted award recognizing their leadership in managing paid search accounts. Microsoft awarded Engine Ready with the exclusive “adExcellence” certificate signifying that Engine Ready has attained expert status in managing paid search accounts.

“We are very excited that Engine Ready has been granted the adExcellence Certification, in return for our contributions of testing, documenting, and providing feedback to Microsoft regarding their AdCenter technology,” reports Engine Ready’s Senior Search Marketing Manager Mike Poserina.

Designed especially for Microsoft’s advertisers, the adExcellence program is Microsoft’s official accreditation program that gives advertisers the opportunity to become a Microsoft adCenter expert.

The latest credential is added to Engine Ready’s “AdWords Qualified Company” certificate from Google and Yahoo’s “Search Marketing Ambassador” designation. These Internet marketing certifications compliment the firm’s strong knowledge in strategic search marketing and web analytics.

Even in a relatively new marketplace like Internet Marketing, old-fashion business rules still have their place. “Our backgrounds are rooted in web analytics”, comments Jamie Smith, CEO. “We have a strong affinity for numbers, and base all of our decision-making on in-depth analysis. It’s the combination of our depth of experience in search marketing and web analytics that makes us uniquely qualified to meet our client’s needs.”
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