Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

The leading source for Web hosting information offers a video promotion package for hosts and other service providers.

Toronto, ON February 20, 2008 — The Web Host Industry Review, the leading source for Web hosting news and information, announced the availability of a new video feature service, providing production and distribution of promotional videos for hosts and service providers.

The paid service includes the on-site production of a professional video featuring Anastasia Tubanos, host and producer of WHIRtv’s events and industry coverage, and including executive interviews as well as data center, office and campus tours. Read more…

Search engine optimization provider BackboneITGroup.com respond to advice given to small businesses in American Express’s OPEN book guide. The validity of an article advising AMEX business customers to avoid professional SEO services is called into question.

Lancaster, UK February 20, 2008 — BackboneITGroup.com today criticized advice handed out to small businesses by American Express in a recent edition of their OPEN book customer publication.

The controversial advice comes from an article in the current edition of AMEX’s ‘A Practical Guide for Business Growth’ which cautions its readers against seeking professional search engine optimization help for their websites, advising them not to “waste money on so-called Search Engine Optimization (SEO) specialists” Read more…

Leading search marketing software firm Engine Ready, Inc., announced receipt of an industry coveted award recognizing their leadership in managing paid search accounts.

San Diego, CA January 28, 2008 — Leading search marketing software firm Engine Ready, Inc., announced the receipt of an industry coveted award recognizing their leadership in managing paid search accounts. Microsoft awarded Engine Ready with the exclusive “adExcellence” certificate signifying that Engine Ready has attained expert status in managing paid search accounts.

“We are very excited that Engine Ready has been granted the adExcellence Certification, in return for our contributions of testing, documenting, and providing feedback to Microsoft regarding their AdCenter technology,” reports Engine Ready’s Senior Search Marketing Manager Mike Poserina.

Designed especially for Microsoft’s advertisers, the adExcellence program is Microsoft’s official accreditation program that gives advertisers the opportunity to become a Microsoft adCenter expert.

The latest credential is added to Engine Ready’s “AdWords Qualified Company” certificate from Google and Yahoo’s “Search Marketing Ambassador” designation. These Internet marketing certifications compliment the firm’s strong knowledge in strategic search marketing and web analytics.

Even in a relatively new marketplace like Internet Marketing, old-fashion business rules still have their place. “Our backgrounds are rooted in web analytics”, comments Jamie Smith, CEO. “We have a strong affinity for numbers, and base all of our decision-making on in-depth analysis. It’s the combination of our depth of experience in search marketing and web analytics that makes us uniquely qualified to meet our client’s needs.”
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Stylishwebdesign.us will launch a new service which combines web design and SEO optimization to help customers achieve maximum efficiency within limited timeframes.

January 25, 2008 — As of the beginning of February 2008, stylishwebdesign.us, which is one of the most innovative providers of web design services, will launch its new web design related web directory. This so-called “optimized web design service” will feature a number of the services traditionally offered by the company, combined with new features like custom web design and website re-design. Special deals will also be available for Ireland and the United Kingdom.

Anne R., web designer at stylishwebdesign.us, said: “Are you having problems thinking of new color combinations? Do you wish that you could have a reference file for evaluating new color combinations when designing websites? There area many helpful tools and websites out there that list good combination colors but wouldn’t you prefer to look at designs implementing these colors? I would. I have created about 45 different simple designs implementing workable color combinations, and I will add to this list at regular intervals.”

The main benefit of their web design directory is the originality. A website will be designed exclusively and nobody in the world can have the same one, because beneficiars will own the copyright for this design. Another advantage of ordering a custom made website is that the owner can choose how his website will look and get the desired functionality for it.

Anne R. expects the directory to expand over the years so a listing on their directory will help to promote web design companies, websites and they fully expect the Web Design Directory to be a really useful resource for anyone searching for web designers and web site design services throughout the UK – United Kingdom in England, Wales and Scotland.
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Share Results is kicking off 2008 with the addition of the Hatley affiliate program. The affiliate program will be exclusive to affiliates generating Canadian traffic and will be advantageous to those working in the niche apparel and gift markets.

Montreal, Canada January 24, 2008 — Share Results is pleased to announce that it has just welcomed another merchant, Hatley, into its affiliate marketing network for the New Year. Hatley’s affiliate program is exclusive to affiliates with Canadian traffic in Share Results and is a welcomed addition to the network’s roster of select merchants. The program is expected to be beneficial to affiliates in the Share Results database who are generating Canadian traffic, as Hatley is looking to garner sales and ship products exclusively throughout Canada.

Headquartered in Montreal, Canada, Hatley combines great fabric design with clever play on words and popular culture to “bring out the pun in everyone” Whether it is for the “Bearly Sleeping” mum or the slow poke infant “Trailing a Little Behind”, Hatley produces warm, comfortable apparel for children, women and men with a distinct look and feel. Hatley has achieved international exposure and has been featured in a number of high-profile print publications, including Oprah Magazine, In Touch Weekly, Us Weekly, Parents, Babytalk, Italy’s Bambini Vogue and Loulou Magazine.

“We are thrilled about our partnership with the Share Results Affiliate Network. Like Share Results, Hatley has been strategically growing its brand and developing an international reputation for our niche products,” said President of Hatley, Chris Oldland. “It was only natural that we align with a company that is as professional and driven as we are.”

The Hatley affiliate program is specifically seeking Share Results affiliates that generate Canadian traffic. The program offers a wide and colourful variety of banner creative with featured products and customer promotions to help enhance click-to-sale conversions. Hatley also has a variety of text links featuring keywords for affiliates with content-rich websites.

Affiliates who promote Hatley will have the opportunity to earn a 10% commission on all sales that are referred. Moreover, in honour of the launch of this affiliate program, Hatley is offering a 2% bonus commission to affiliates who sign-up to their affiliate program. The 12% commission will be available to all affiliates until February 29, 2008.
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue.

Sarasota, FL January 15, 2008 — The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue, according to founder and CEO John Lemp.
IntegraClick, having grown substantially in a short period of time, has relocated to a facility that will better provide an adequate environment to support its expanding business needs. The new headquarters, located at 301 N. Cattlemen Road in the Class A Gateway building, can accommodate up to 300 people. With extensive expansion both internally and externally taking place throughout the last year, a larger facility was imminent.

“IntegraClick’s growth has been because of our integrity-based business model and recruitment of the most qualified and experienced professionals in the industry,” said Lemp. “We are fortunate to remain headquartered in Sarasota. It is exciting to begin the next phase of expansion in an area that has some of the best professional talent in the world and is more than capable of accommodating our continued growth.”

Going into its sixth year of providing leading services and technologies to the online marketing industry, IntegraClick remains committed to quality and integrity. In a competitive market space, IntegraClick distinguishes itself through its quality service, valued partnerships, leading expertise and advanced technologies.

IntegraClick, Inc. remains at the forefront of performance-based marketing as one of the fastest growing, privately held companies. Performance-based marketing, a relatively no-risk model for advertisers, as a whole has and will continue to grow independent from influences because even if the economy slows, the consumers’ acquired value increases.

Both IntegraClick and Clickbooth can still be reached by the same email addresses and phone numbers.
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Bresette + Company has been chosen as the exclusive marketing and consulting firm to work with FIGHT IT OUT to develop and execute a comprehensive branding, sales and marketing, fulfillment and distribution plan.

Portsmouth, NH January 12, 2008 — Bresette + Company has been chosen as the exclusive marketing and consulting firm to work with FIGHT IT OUT to develop and execute a comprehensive branding, sales and marketing, fulfillment and distribution plan. FIGHT IT OUT will be creating a strategic marketing and business plan with Bresette as their first step in the new business partnership.

New to the Mixed Martial Arts world, FIGHT IT OUT will offer the best apparel and instructional martial arts DVDs in the industry. FIGHT IT OUT differentiates itself from its competition by focusing on celebrating the history and honor of Mixed Martial Arts (MMA), which other brands fail to do. FIGHT IT OUT plans to offer five lines of apparel: The Praetorian Line, the Kundalini Series, the Phoenix Collection, Street Wear, and Fight Wear for MMA fighters. Guy Chase, one of the founders of FIGHT IT OUT, is a world renown martial arts trainer, as well as developer of the training and video series, and a training descendent of the late Bruce Lee.

“I am enthusiastic to work with Bresette on building this new brand. With their creative team’s top-notch talent and their exceptional strategic planning and business consulting skills, we are sure to bypass the competition and be the #1 brand offering apparel, merchandise and martial arts training videos to the MMA customer base!” says Chase Bailey President of FIGHT IT OUT.

Josh Bresette, President of Bresette + Company is eager to get started on developing this brand. “This is a great opportunity for Bresette. We have worked on retail projects before, but none that combines all of the Bresette’s Team marketing and consulting services. In addition, with the ever growing fan base of Mixed Martial Arts today, as seen on CNBC recently, we are certain to develop and launch a brand which has tremendous growth and revenue opportunities!”
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