Small business search marketing pioneer ineedhits has achieved Google Adwords Qualified Company status in recognition of their outstanding Google Advertising management efforts.

Perth, Western Australia January 21, 2008 — Committed to providing the most effective and affordable search engine marketing solutions for small to medium sized businesses, ineedhits (www.ineedhits.com/) has further asserted itself as a search engine advertising leader by becoming a Google Adwords Qualified Company.

Google’s paid search (pay per click) platform awards Qualified Company status to firms that meet specific requirements. These include managing a Google AdWords advertising spend of at least $100,000 per quarter, or more for a US search engine marketing company. Additionally, multiple employees must pass the Google AdWords Qualified Professional exam, which demonstrates a thorough understanding of the AdWords system.

Engaging a Google AdWords Qualified Company provides search advertisers with the peace of mind that their campaigns are being managed by a highly trained team with the experience necessary to provide businesses with maximum online exposure, website traffic and marketing ROI.

Rene LeMerle, ineedhits Marketing Manager, explains further:

“We are thrilled to have been recognized as a Google AdWords Qualified Company. 18 months ago we embarked on a quest to find a way to deliver scalable small business Google Advertising solutions globally. The challenge being that a $100 campaign can cost as much as a $1000 campaign to manage. With over 11 years experience in creating scalable SEO offerings, we were confident with the right systems and processes we could do it.

It is therefore an exciting milestone to reach the Qualified Company status and our thanks must go to the hundreds of small businesses who have supported us as we developed and refined the “Easy Search Advertising” packages we offer today. Thanks also to Google Australia who have helped us along the way.”
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With Google Analytics and Google Website Optimizer, it is no longer necessary to rely on creative hunches when seeking to improve website performance. On February 5th, 2008, VKI Studios will host a free WebEx seminar for the AMA. They will demonstrate how to use these powerful Google products to boost conversion rates.

Vancouver, BC January 17, 2008 — In a free WebEx seminar to be held by the American Marketing Association (AMA) on February 5, 2008, VKI Studios and Google Inc will demonstrate how it’s no longer necessary to rely on creative hunches when optimizing landing pages.

The seminar, entitled “Landing Page Optimization: A Process Using Google Analytics and Google Website Optimizer” will show that, using a combination of Google Analytics and Google Website Optimizer, it’s now easy to run A/B and Multivariate tests on web pages.
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Myriad choices for Web Analytics remain, especially in Europe and UK

Silver Spring, Md January 15, 2008 — CMS Watch, a vendor-independent analyst firm that evaluates content technologies, today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics. For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

This analysis stems from the 2008 edition of the Web Analytics Report, released today by CMS Watch, which evaluates 15 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and hands-on testing of solutions.

“The web analytics marketplace has seen some instability and consolidation — such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture’s imminent acquisition of Visual Sciences — and this has led some to believe that web analytics has become a two-party system,” said Phil Kemelor, lead analyst for the report. “But don’t believe the hype that Google Analytics and Omniture are your only choices, because that’s hardly the case.”

While Omniture is the largest pure-play web analytics firm and Google has brand cachet, CMS Watch research finds that enterprises can select from a broad selection of established vendors that work well in diverse scenarios and can scale as web site traffic grows. Moreover, Microsoft is planning to enter this space later in 2008. “Especially with Microsoft’s looming entrance, the Web Analytics marketplace is far from limited,” Kemelor added.
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