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19. Januar 2008

ShipServ Adds Velocity to Web Marketing Effort

B2B technology agency wins major web re-design project.

London, UK January 20, 2008 — ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.

“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”

“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
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16. Januar 2008

Search Engine Marketing Blog, Pay Per Click Journal, Announces Site Redesign with Additional Resources

PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources.

Boston, MA January 16, 2008 — PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources. PPC advertising can achieve remarkable results for any website but to realize the maximum gains from this search marketing approach, it is essential that keyword research and other factors are considered before the launch of the PPC campaign. The site redesign features a cleaner layout and blog posts are organized into several categories so that readers can quickly find the information that interests them.

An integral part of the Brick Marketing blog network founded and managed by Internet marketing expert Nick Stamoulis, the goal of PayPerClickJournal.com is to provide site visitors with helpful information on how to maximize their investment in PPC advertising. For over ten years, Nick Stamoulis and experts and Brick marketing have been helping clients achieve their goals through Internet marketing strategies such as PPC advertising. This facet their extensive blog network is part of his ongoing effort to educate his clients and help them make informed decisions about Internet marketing.

Nick Stamoulis said, “Achieving results from Pay Per Click advertising is not merely a matter of outbidding your competition for the best page position for selected search terms. There are many factors that must be considered such as target audience identification, keyword research, ad copy, and much more. The goal of PayPerClickJournal.com is to help readers understand all that goes into any effective PPC advertising campaign.”
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