Basel, 27.06.2008 – Trigami ist ein Werbemarktplatz, der auf die Vermarktung von Blogs spezialisiert ist. Derzeit befinden sich 4500 deutschsprachige Blogs im Netzwerk von Trigami. Es stehen spezialisierte Werbeformen zur Verfügung. So können Unternehmen nicht nur Display-Werbung platzieren, sondern Bloggern auch Testprodukte zustellen, um Mundpropaganda anzuregen. Denn Blogger gelten als Meinungsmacher und Multiplikatoren.

Blogger sind Meinungsmacher und vergleichbar mit Journalisten. Deshalb ist es nicht verwunderlich, dass Blogs von immer mehr Marketingabteilungen als Kanal entdeckt werden. Im ersten Jahr seines Bestehens konnte Trigami in Deutschland, Österreich und der Schweiz mehr als 250 Blog-Marketing-Kampagnen durchführen. Und so beweisen, dass eine fruchtbare Kooperation von Bloggern und Unternehmen möglich ist.
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SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

January 29, 2008 — SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

Dave Boggs, CEO of SyberWorks, states, “The article provides a thorough overview of how to create online tests. It covers topics such as how the main objective and parameters of the course impact a test, determining the level of difficulty for the test, safeguarding the test from cheating, and other concepts.”

Boggs continues, “The article also discusses how to assess your online test and the implications of some common question types often used in online courses.”
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B2B technology agency wins major web re-design project.

London, UK January 20, 2008 — ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.

“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”

“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources.

Boston, MA January 16, 2008 — PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources. PPC advertising can achieve remarkable results for any website but to realize the maximum gains from this search marketing approach, it is essential that keyword research and other factors are considered before the launch of the PPC campaign. The site redesign features a cleaner layout and blog posts are organized into several categories so that readers can quickly find the information that interests them.

An integral part of the Brick Marketing blog network founded and managed by Internet marketing expert Nick Stamoulis, the goal of PayPerClickJournal.com is to provide site visitors with helpful information on how to maximize their investment in PPC advertising. For over ten years, Nick Stamoulis and experts and Brick marketing have been helping clients achieve their goals through Internet marketing strategies such as PPC advertising. This facet their extensive blog network is part of his ongoing effort to educate his clients and help them make informed decisions about Internet marketing.

Nick Stamoulis said, “Achieving results from Pay Per Click advertising is not merely a matter of outbidding your competition for the best page position for selected search terms. There are many factors that must be considered such as target audience identification, keyword research, ad copy, and much more. The goal of PayPerClickJournal.com is to help readers understand all that goes into any effective PPC advertising campaign.”
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