Basel, 27.06.2008 – Trigami ist ein Werbemarktplatz, der auf die Vermarktung von Blogs spezialisiert ist. Derzeit befinden sich 4500 deutschsprachige Blogs im Netzwerk von Trigami. Es stehen spezialisierte Werbeformen zur Verfügung. So können Unternehmen nicht nur Display-Werbung platzieren, sondern Bloggern auch Testprodukte zustellen, um Mundpropaganda anzuregen. Denn Blogger gelten als Meinungsmacher und Multiplikatoren.

Blogger sind Meinungsmacher und vergleichbar mit Journalisten. Deshalb ist es nicht verwunderlich, dass Blogs von immer mehr Marketingabteilungen als Kanal entdeckt werden. Im ersten Jahr seines Bestehens konnte Trigami in Deutschland, Österreich und der Schweiz mehr als 250 Blog-Marketing-Kampagnen durchführen. Und so beweisen, dass eine fruchtbare Kooperation von Bloggern und Unternehmen möglich ist.
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SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

January 29, 2008 — SyberWorks, Inc., a leader in custom e-Learning Solutions and the Learning Management System (LMS) industry, today announces an article available in the SyberWorks Online Media Center: “How-to” Guide to Creating Online Tests, by Dana Fine, Senior Instructional Designer at SyberWorks, Inc.

Dave Boggs, CEO of SyberWorks, states, “The article provides a thorough overview of how to create online tests. It covers topics such as how the main objective and parameters of the course impact a test, determining the level of difficulty for the test, safeguarding the test from cheating, and other concepts.”

Boggs continues, “The article also discusses how to assess your online test and the implications of some common question types often used in online courses.”
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B2B technology agency wins major web re-design project.

London, UK January 20, 2008 — ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.

“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”

“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
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Research presented to the Marketing Executives Networking Group by Neil A. Morgan proves customer satisfaction research still MVP in marketers’ toolkit for predicting future business performance.

Old Saybrook, CT January 17, 2008 — As part of the Marketing Executives Networking Group’s (MENG) exclusive “Business School Webinar” series, Indiana University Marketing Professor Neil A. Morgan presented a summary of his research comparing a variety of customer satisfaction metrics and newer loyalty-based metrics and their ability to predict firms’ future business performance. Results showed that customer satisfaction metrics do a much better job of predicting a company’s business performance than newer loyalty-based metrics, directing marketers to focus their research budgets on understanding customer satisfaction.

It is a generally accepted marketing principle that a firm’s business performance is driven, in large part, by how well it serves its customers. As a result, most firms have customer feedback systems to capture the post-purchase perceptions of their customers, and marketing executives use this data to construct metrics they believe to be predictive of the firm’s future market and financial performance.

But while there has been growing research evidence of a link between customer satisfaction and firm performance, many marketers have been moving away from using satisfaction metrics and towards the use of loyalty metrics concerning customers’ word-of-mouth (WOM) intentions and behaviors (such as Net Promoter ScoresTM). In fact, there appears to be a growing belief among many managers that WOM intention is the only customer feedback metric that predicts a firms’ business performance. Yet, there has been remarkably little empirical examination of this assumption and the most widely cited “evidence” consists of anecdotal single-industry case studies and the outcomes of simple correlation studies reported by consulting firms with a vested interest in the answer.
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PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources.

Boston, MA January 16, 2008 — PayPerClickJournal.com, an extraordinarily helpful website for anyone interested in learning more about the marketing power of Pay Per Click advertising, is very pleased to announce the redesign of the site with additional PPC management resources. PPC advertising can achieve remarkable results for any website but to realize the maximum gains from this search marketing approach, it is essential that keyword research and other factors are considered before the launch of the PPC campaign. The site redesign features a cleaner layout and blog posts are organized into several categories so that readers can quickly find the information that interests them.

An integral part of the Brick Marketing blog network founded and managed by Internet marketing expert Nick Stamoulis, the goal of PayPerClickJournal.com is to provide site visitors with helpful information on how to maximize their investment in PPC advertising. For over ten years, Nick Stamoulis and experts and Brick marketing have been helping clients achieve their goals through Internet marketing strategies such as PPC advertising. This facet their extensive blog network is part of his ongoing effort to educate his clients and help them make informed decisions about Internet marketing.

Nick Stamoulis said, “Achieving results from Pay Per Click advertising is not merely a matter of outbidding your competition for the best page position for selected search terms. There are many factors that must be considered such as target audience identification, keyword research, ad copy, and much more. The goal of PayPerClickJournal.com is to help readers understand all that goes into any effective PPC advertising campaign.”
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Leading email marketing service provider adds time saving feature that will ensure consistency across multiple users and campaigns

Lititz, PA January 15, 2008 — Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has added the ability for system administrators to lock sections of each template so other users may only edit areas defined by the administrators. This feature allows administrators to ensure that emails sent out by other members of their marketing teams have a consistent look and feel, while making it quicker and easier for users to enter the appropriate content and send out the message to the members of their lists. This feature is especially useful for marketing agencies that are creating templates for their clients as it protects the integrity of the email template, but it is also helpful for any company as it greatly reduces the amount of time needed to train new employees who are not familiar with HTML.

Administrators may create the templates using Listrak’s HTML or WYSIWYG Editor, or they may import the HTML code from another program. The administrators then need to place the opening Editable Content tag and the closing Editable Content tag within the TD tags in the HTML code at the precise location they want the users to be able to edit. Finally, the administrator needs to assign permission rights to the users who can access the template.

To create an email using a locked template, the end user simply selects the template from Listrak’s Template Library. The template will load into Listrak’s WYSIWYG Editor and the HTML Editor, along with the locked sections, will be grayed-out – only the editable sections remain live. Users then enter the content and the appropriate message and profile filter settings and send the email to their lists. All tracking features remain in place. For more information, contact one of Listrak’s email marketing experts today.

About Listrak:
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.

Leading email marketing service provider offers free online seminar on how to use dynamic content to create email campaigns.

Lititz, PA January 11, 2008 — Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it is hosting a free online seminar entitled “Dynamic Content in Action” on January 16, 2008, at 1:00 pm EST. This exciting webinar, which is a follow up to Listrak’s dynamic content case study “Dynamic Content in Action: DiscountBeautyCenter.com Case Study,” is hosted by Listrak’s relevancy experts Ross Kramer, CEO, Matt Elliott, Director of Client Services, and Brent Shroyer, Director of Product Development.

Participants will be taken step by step through the dynamic content process of an actual email campaign – including capturing the right information during the acquisition phase, profiling and segmenting the lists, developing content blocks, creating the emails, and tracking the right metrics and clickstream data for increased profiling capabilities.

Anyone who is looking to capture additional market share in 2008 should participate in this webinar as dynamic content will help email marketers target subscribers and deliver the right information to them with each and every email communication. And, with the right tools, implementing dynamic content campaigns is easier than you might think.

Registration is free and is open to the public at www1.gotomeeting.com/register/866243252.
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Logcut, das erste Schweizer Premium-Blogportal, legt nach dem ersten Betriebsmonat beachtliche Zahlen vor. Im August wurden 130’000 Unique Visitors erreicht. In nur einem Monat wurden 500’000 vermarktbare Seitenaufrufe verzeichnet. Basis ist ein Blognetzwerk mit aktuell 26 Teilnehmern, aus den unterschiedlichsten Themen.

Das Blogportal Logcut mit seinem Premium Netzwerk liefert aussergewöhnliche Inhalte mit spannenden Informationen aus der Tastatur hochwertiger Blog-Autoren. Die Inhalte der einzelnen Autoren werden kategorisch miteinander verbunden. Mit nur einem Klick auf die gewünschte Kategorie erhält der Leser alle relevanten Artikel aus unterschiedlichen Quellen aufgelistet. Derzeit sind 12’000 Artikel abrufbar. Read more…

Küsnacht, 23. Juli 2007 Mit der heutigen Lancierung von Logcut, dem ersten Schweizer Premium-Blogportal, eröffnet AdLINK Werbeauftraggebern exklusiven Eintritt in die Welt der Blogs. Bestand bis anhin das Problem der Unübersichtlichkeit und mangelnder Qualitätskontrolle bei den zahlreichen Blogs, bietet das Blog-Portal Logcut dem Leser einen einfachen und übersichtlichen Einstieg in die Welt des „Du und ich – Journalismus“.
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Elliance has partnered with Search Engine Land to help people visualize the complex world of search marketing. Starting May 8, Elliance will be a weekly contributor to their new column, Search Illustrated. This column will appear every Tuesday.

Pittsburgh, PA May 11, 2007 — Elliance has partnered with Search Engine Land to help people visualize the complex world of search marketing. Starting May 8, Elliance will be a weekly contributor to their new column, Search Illustrated. This column will appear every Tuesday.

“Our newest Search Engine Land column, Search Illustrated, differs from our other columns in that it uses graphics to illustrate complex topics in search marketing by breaking them down into easily understood pictures and diagrams,” explains Search Engine Land’s executive editor, Chris Sherman.
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