Neues NEC Office in Oberwangen eröffnet

Oberwangen, Schweiz / Düsseldorf, 08. Oktober 2008 – Der Mobilfunkmarkt steht vor einer entscheidenden Trendwende: Die Migration auf IP-basierte Netze mit Ethernet-Infrastrukturen wird in den nächsten Jahren das beherrschende Thema für die Anbieter sein. Eine Schlüsselrolle spielt dabei die Umstellung auf moderne Richtfunk-Technologien, welche die Migration des Mobilfunk-Backhauls zu IP-basierten Netzen ermöglichen. Um sich auf die kommende IP-Revolution optimal vorzubereiten, statten die führenden Schweizer Mobilfunkanbieter derzeit ihre Netze mit modernsten Richtfunkanlagen aus. Die Firma NEC, Weltmarktführer im Bereich Richtfunk, hat jetzt ein neues Office in Oberwangen eröffnet, um der steigenden Nachfrage nach ihren Richtfunksystemen auch auf dem Schweizer Markt gerecht zu werden. Künftig wird sich NEC in der Schweiz als Lösungsanbieter für die Bereiche Internet, Telekommunikation und Enterprise Business positionieren und hier sein gesamtes Lösungsportfolio anbieten.

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clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

Website Magazine in it’s Feb 2008 issue has an article “Geo targeting countries for SEO”. The article is written by eBrandz CEO, Milind Mody. The article familiarizes readers to the basic logic used by search engines in associating a domain name with a country. The article also has some useful tips on how to rank websites in multiple geographies.

New York, NY February 21, 2008 — Feb 2008 issues of Website Magazine has an interesting article “Geo Targeting Countries For SEO”. This article is written by Milind Mody , CEO of Search Engine Optimization company eBrandz. The article describes basic logic used by search engines to associate a domain name with a country. It also has few tips for readers to rank highly in a particular country/ region. Read more…

DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion – less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions – down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion – less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% – the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
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A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
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2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007′s top gaming trends: localization:
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Small business search marketing pioneer ineedhits has achieved Google Adwords Qualified Company status in recognition of their outstanding Google Advertising management efforts.

Perth, Western Australia January 21, 2008 — Committed to providing the most effective and affordable search engine marketing solutions for small to medium sized businesses, ineedhits (www.ineedhits.com/) has further asserted itself as a search engine advertising leader by becoming a Google Adwords Qualified Company.

Google’s paid search (pay per click) platform awards Qualified Company status to firms that meet specific requirements. These include managing a Google AdWords advertising spend of at least $100,000 per quarter, or more for a US search engine marketing company. Additionally, multiple employees must pass the Google AdWords Qualified Professional exam, which demonstrates a thorough understanding of the AdWords system.

Engaging a Google AdWords Qualified Company provides search advertisers with the peace of mind that their campaigns are being managed by a highly trained team with the experience necessary to provide businesses with maximum online exposure, website traffic and marketing ROI.

Rene LeMerle, ineedhits Marketing Manager, explains further:

“We are thrilled to have been recognized as a Google AdWords Qualified Company. 18 months ago we embarked on a quest to find a way to deliver scalable small business Google Advertising solutions globally. The challenge being that a $100 campaign can cost as much as a $1000 campaign to manage. With over 11 years experience in creating scalable SEO offerings, we were confident with the right systems and processes we could do it.

It is therefore an exciting milestone to reach the Qualified Company status and our thanks must go to the hundreds of small businesses who have supported us as we developed and refined the “Easy Search Advertising” packages we offer today. Thanks also to Google Australia who have helped us along the way.”
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Sales Grow 40 Percent at Online Stores, Inc. in 2007, Aided by Increased Productivity Using Stone Edge Order Manager Software

Annual sales grew from $13m in 2006 to over $18m in 2007. By using Stone Edge, Online Stores has become more efficient in processing and managing orders. The company now ships over 2,000 orders per day at peak times.

New Stanton, PA (PRWEB) January 18, 2008 — Online Stores, Inc. announced today that since implementing the Stone Edge Order Manager for order processing and purchase orders in 2006, its annual sales increased from $13 million to over $18 million in 2007. This $5 million jump can be partially attributed to the increased employee productivity the Stone Edge software has enabled.

Online Stores began using Stone Edge as a means of inventory control in 2004, and by 2006 the accounting and wholesale departments were using Stone Edge for order processing and purchase orders. It became necessary to implement Stone Edge in the customer service department in 2007 when the company’s Yahoo websites went down unexpectedly and orders couldn’t be placed online. By using Stone Edge, Online Stores was able to save hundreds of orders that would have otherwise been lost.

Since Stone Edge is customizable, and all company data is stored in a central location, Online Stores is able to create customized reports to find sales figures, inventory levels, backorder lists and hundreds of other reports. “We have the Stone Edge software fully integrated with all of our other systems, including our multiple web sites, our shipping system, and our accounting system,” said Randy Henderson, IS Manager at Online Stores. “It tracks our inventory, purchase orders, invoices and shipments to customers, and helps us manage all aspects of our business.”

Because Stone Edge reports and data are available at the click of a mouse, Online Stores’ employees have become more productive, shipment times have become faster and out of stock and backordered items have been significantly reduced. With faster shipping times and fewer backorders, customer satisfaction has increased, and returning customers now account for over 50% of sales. Online Stores plans to continue to use Stone Edge Order Manager as the core of its IT systems. “The software was very affordable and has paid for itself many times over,” said Henderson. “Stone Edge helped us grow from a home based business to a top 500 online retailer.”
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Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first, solutions-based platform, allowing ad agencies and brand marketers to tailor their performance marketing strategy to meet their specific needs.

London, United Kingdom January 15, 2008 — Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first platform allowing ad agencies and brand marketers to take full control of their performance marketing strategy, through a full service solutions-based platform.

Last year, CommissionMonster.co.uk (www.commissionmonster.co.uk) became the first network not to charge affiliates or advertisers sales commissions. Of this latest product launch Shane Murray, CEO of Viva9 said, ‘For many years now we have been analysing the performance market in the UK and globally, and asking advertisers and agencies what key challenges they face. The most common response seems to be that of flexibility and control over affiliate campaigns.

Brand advertisers and the agencies that represent them seek the power to determine where their ads are run, when their ads are run and how much they spend. CommissionMonster Solutions will be the first to market that delivers on this level of control.’

‘This year we have set a strategic goal to be amongst the top 3 networks in the UK. In a very competitive market, the only way forward is to offer a solutions-based product that meets the needs of the marketer. It is through identifying and then meeting these needs with innovative products like CommissionMonster Solutions that we believe we can realise this goal.’
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Leading email marketing service provider adds time saving feature that will ensure consistency across multiple users and campaigns

Lititz, PA January 15, 2008 — Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has added the ability for system administrators to lock sections of each template so other users may only edit areas defined by the administrators. This feature allows administrators to ensure that emails sent out by other members of their marketing teams have a consistent look and feel, while making it quicker and easier for users to enter the appropriate content and send out the message to the members of their lists. This feature is especially useful for marketing agencies that are creating templates for their clients as it protects the integrity of the email template, but it is also helpful for any company as it greatly reduces the amount of time needed to train new employees who are not familiar with HTML.

Administrators may create the templates using Listrak’s HTML or WYSIWYG Editor, or they may import the HTML code from another program. The administrators then need to place the opening Editable Content tag and the closing Editable Content tag within the TD tags in the HTML code at the precise location they want the users to be able to edit. Finally, the administrator needs to assign permission rights to the users who can access the template.

To create an email using a locked template, the end user simply selects the template from Listrak’s Template Library. The template will load into Listrak’s WYSIWYG Editor and the HTML Editor, along with the locked sections, will be grayed-out – only the editable sections remain live. Users then enter the content and the appropriate message and profile filter settings and send the email to their lists. All tracking features remain in place. For more information, contact one of Listrak’s email marketing experts today.

About Listrak:
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.