clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region.

Singapore – March 8, 2008 – clickTRUE, the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd (“SPH Magazines”) is now Advertlets Sdn Bhd (“Advertlets”) sole agency in Singapore promoting and selling ads on its blog network which is hailed as the leading blog network in the Asia region. Read more…

DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. 2007 was the year that the long dormant consumer magazine sector exploded with acquisitions and the long-awaited storming of digital media properties by traditional media companies finally took place. There were 135 transactions in the sector, down slightly from 2006 but more than any other year in the past ten, and deal value was $9.6 billion – less than half of 2006. DeSilva+Phillips is cautiously optimistic for media deals in 2008.

New York, NY January 29, 2008 — DeSilva+Phillips, Media Investment Bankers, releases its tenth annual Report on the Media M&A Marketplace, which assesses and analyzes the near-record year of 2007 and predicting trends for 2008. Here are the highlights.

• 135 transactions – down from the 2006 number but more than any other year in the past ten, with dramatic loss of momentum in the 4th quarter.
• Deal volume: $9.6 billion – less than half of the 2006 total.
• Strategics did 33% of the top 15 deals but 62% of dollar volume.

The Advertising Market
• The ad market lagged the economy, delivering only 0.2% growth.
• An historic event: the consumer magazine sector may overtake the newspaper sector to become the second-largest media sector, after TV.

Public Media Companies
• DeSilva+Phillips’s basket of 11 public companies declined 2.3% – the first time this century publics moved in the opposite direction to the markets.
• 3 of the basket’s companies have disappeared from the public markets.

The Top 15 Deals
• Consumer deals dominated, with 10, including the 2 biggest, Gemstar-TV Guide and Primedia’s Enthusiast Group. Consumer deals were 72% of the $8.06 billion total value of the list.
• Top B2B deals were the sales of Advanstar and ALM. 3rd biggest: Dolan Media’s IPO, 4th best performing out of 90 NYSE IPOs.

Traditional Media Using M&A to Converge with Digital
• Traditional media built digital capability on a big scale.
• Niche rather than platform acquisitions prevailed.
Read more…

Official launch of the new Internet business opportunity designed for the masses. There has not been available at this high of a level an ease of use automated marketing powerhouse system that also has virtual assistants, live trained reps who can handle any or all prospects for the owner.

Los Angeles, CA January 24, 2008 — “GRN Team Builder has now gone live,” announced Steve Carlton, president of Vibe Response. GRN Team Builder (www.bizteambuilder.com) is a revolutionary Internet system built for ease of use for the general masses; all with the power of an automated, simple marketing system designed for the mainstream.

With the state of the economy and all the uncertainty in the day to day workplace, more and more people are looking at online opportunities. And here is a new system that holds the home based business owner by the hand right to success. “It makes this fun, fast moving business more simple to quickly earn and learn. And ads in common sense,” Carlton says.

It makes available both cutting- edge Web 2.0 features, as well as the tried and true methods of corporate America. Trained sales reps immediately contact any or all prospects to address questions or give a site tour for the system owner. Or, allow the automated system to handle it all.

The sophisticated technology of the members back office has the most extensive and elite Training Center available in the home business industry today with:

- Interactive Video based Quick Start Guide for Quick cash flow
- Interactive Video Based Advanced step-by-step Training Guide
- Customer Support by phone and email

To run a highly profitable business, support must be a top priority for customers and members. GRN Team Builder (www.bizteambuilder.com) was conceived and designed as a support platform, a Total Sales Solution that includes:
Read more…

A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
Read more…

2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007′s top gaming trends: localization:
Read more…

Small business search marketing pioneer ineedhits has achieved Google Adwords Qualified Company status in recognition of their outstanding Google Advertising management efforts.

Perth, Western Australia January 21, 2008 — Committed to providing the most effective and affordable search engine marketing solutions for small to medium sized businesses, ineedhits (www.ineedhits.com/) has further asserted itself as a search engine advertising leader by becoming a Google Adwords Qualified Company.

Google’s paid search (pay per click) platform awards Qualified Company status to firms that meet specific requirements. These include managing a Google AdWords advertising spend of at least $100,000 per quarter, or more for a US search engine marketing company. Additionally, multiple employees must pass the Google AdWords Qualified Professional exam, which demonstrates a thorough understanding of the AdWords system.

Engaging a Google AdWords Qualified Company provides search advertisers with the peace of mind that their campaigns are being managed by a highly trained team with the experience necessary to provide businesses with maximum online exposure, website traffic and marketing ROI.

Rene LeMerle, ineedhits Marketing Manager, explains further:

“We are thrilled to have been recognized as a Google AdWords Qualified Company. 18 months ago we embarked on a quest to find a way to deliver scalable small business Google Advertising solutions globally. The challenge being that a $100 campaign can cost as much as a $1000 campaign to manage. With over 11 years experience in creating scalable SEO offerings, we were confident with the right systems and processes we could do it.

It is therefore an exciting milestone to reach the Qualified Company status and our thanks must go to the hundreds of small businesses who have supported us as we developed and refined the “Easy Search Advertising” packages we offer today. Thanks also to Google Australia who have helped us along the way.”
Read more…

ffhelper.com launched their new project called Make Money Online. The project allows people to share ideas and strategies to help them generate more income from the Internet.

January 19, 2008 — Affhelper.com launched their new project called Make Money Online. The project allows people to share ideas and strategies to help them generate more income from the Internet.

Since the launch the page has been featured on sites like Webwire.com and TechPin.com.

The project was created to help people get different ideas about making money online at no cost. Visitors can also support the page by linking back to it from their websites.

So far, here are the topics being discussed:

1. How to blog for profits (Where to start, what blogging platform to choose. How to monetize your blog.)
2. How to become a successful affiliate marketer (Finding affiliate programs and getting traffic)
3. What is the key to success in the internet marketing industry (Creating your own product, partnerships, etc.)
4. How to profit from Adsense (Tips & strategies)
5. How to use SEO to make money online (Introduction to search engine optimization)
6. Using Google Adwords for profit (What products to sell)
7. Black Hat techniques
8. Forum marketing
9. Marketing using Videos (YouTube Marketing)
10. How to make money with MLM
11. How to outsource your work (What places to use and what to look for)
Read more…

B2B technology agency wins major web re-design project.

London, UK January 20, 2008 — ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.

Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.

The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.

This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.

“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”

“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
Read more…

Miramar Beach, FL — January 16, 2008 — DeskPing.com launches a new integrated streaming web video and web audio solution for replicated websites.

Miramar Beach, FL January 16, 2008 – DeskPing.com today announced the launch of a new integrated streaming web video and web audio solution for replicated websites. This solution allows users of 3rd party online marketing systems to personalize their replicated website with their own video or audio clips.

DeskPing.com is a leading provider of web video and web audio hosting and streaming services.

Enrique Garibay, CEO of DeskPing states that “It used to be that uploading your picture to your replicated website was the only way a user could personalize their replicated website. Today’s announcement takes replicated website personalization to a whole new level. Now users can upload and display their personal video clips onto their replicated websites.”

Garibay went onto say that “streaming web video and web audio on websites, blogs and emails go a long way towards building trust with web visitors as it allows visitors to ‘connect’ with the person they’re potentially doing business with. For many, that trust factor has increased websites sales conversions 10 to 12-fold”.

The DeskPing web video and web audio platform is an Adobe Flash-based platform viewable by 99% of all Internet browsers. Once integrated, users of 3rd party online marketing systems can upload their video or audio files. Those media files are passed onto DeskPing where they are encoded, hosted and streamed. Thereafter, the video or audio files are automatically posted to the user’s replicated website for playback.
Read more…

Celtra’s on-demand platform known as Fooch Campaign Manager (FCM) delivers personalized and video synchronized phone calls as part of an interactive campaign for “Meet the Spartans,” starring Carmen Electra (www.meetthespartans.com/). Celtra offers an on-demand service for message-based mobile marketing. The Fooch Campaign Manager (FCM) platform provides Voice, SMS and WAP push connectivity through a powerful on-demand application for campaign management.

Boston, MA January 16, 2008 — Celtra’s on-demand platform known as Fooch Campaign Manager (FCM) delivers personalized and video synchronized phone calls as part of an interactive campaign for “Meet the Spartans,” starring Carmen Electra (www.meetthespartans.com/). The campaign, created by JetSet Studios, features a viral video where Carmen Electra, who plays Queen Margot in the movie, becomes side-tracked with talk about a new love interest during an interview where she originally intends to plug the film. With Celtra’s FCM platform, users have the ability to personalize Carmen’s story, by changing the subject of her love interest to someone they know. Users can then enter the phone numbers of recipients they designate and thereby send the video interview URL link to their friends. Carmen’s calling act in front of the camera surprises viewers. In addition, they receive a personalized call invitation to see the movie.

About us:
Celtra offers an on-demand service for message-based mobile marketing.

The Fooch Campaign Manager (FCM) platform provides Voice, SMS and WAP push connectivity through a powerful on-demand application for campaign management. The solution enables brands and marketers to turn creative ideas into viral- or subscription-based mobile marketing campaigns that can be launched through interactive widgets on major social networking platforms, blogs, and websites or promoted by a short code.

FCM eliminates the need for fixed-cost infrastructures, connectivity access, custom application development, and carrier provisioning on a single campaign basis. Celtra’s solution drastically (or significantly) reduces the time and the cost associated with deployment of mobile marketing campaigns, while at the same time offers new revenue opportunities.

Website: www.celtra.com

Provided by gh consulting – gordian hense