Todd Miechiels offers clients efficient way to capture and nurture leads through Internet marketing automation

Atlanta, GA January 29, 2008 — Atlanta-based Internet marketing consultant Todd Miechiels now provides marketing automation solutions to B2B companies through Pardot, an industry-leading provider of on-demand marketing automation solutions. Miechiels’ marketing automation services include strategy, implementation, and ongoing counseling and management.

“For years I’ve been wishing my clients had more efficient and accountable ways to handle the leads our programs generate for them,” explains Todd. “Pardot provides a cost-effective solution that marketing and sales can put to use from the moment they sign on. Since offering this service, it has really changed the way my clients and I think about Internet marketing. It puts much more emphasis on how leads are handled and it makes everyone’s jobs more rewarding as we’re better able to track new leads, all the way through to closed sales.”

One of the most common complaints and challenges among B2B companies is that marketing leads often find their way into an abyss once the marketing team hands them off to the sales team. According to Miechiels, about 78% of B2B leads are mishandled and not followed up on a timely basis. Even worse, close to 90% of those leads end up buying from a competitor within six months. By implementing an automated marketing solution, such as Pardot, sales teams can become more proactive in lead management, minimize dropped leads and maximize their close rates.

Through Pardot’s Prospect Insight tool, sales and marketing teams can score, grade, route, and automatically follow up with new and old leads. The on-demand web marketing automation suite maximizes efficiency for companies with multi-touch sales cycles by showing sales teams exactly where to spend their time and automatically nurturing existing leads. Companies can track all prospect interaction, score prospects based on parameters, prioritize sales reps’ time, send automated drip emails to prospects according to rules, and automatically notify sales reps of online prospect activity.

Since becoming a certified consulting partner with Pardot, Miechiels has brought the solution to several existing and new clients. He is making it a major part of a holistic approach to online lead generation in 2008.
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Media Logic’s new paper “Pump Up Marketing ROI Through Proactive PR” is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. “Pump Up Marketing ROI Through Proactive PR” is now available for download at www.mlinc.com/proactivePR.

Albany, NY January 24, 2008 — A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today’s savvy marketers can pump up their marketing ROI by using a web-optimized PR strategy. A proper mix of technology and insight can transform your press releases into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.

A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

“An organization’s PR efforts can play a critical role in building or sustaining credibility and leadership position,” says Phyllis Niner, senior account supervisor at Media Logic. “At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company’s sales funnel.”

Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline.
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Speck today announced that it has launched 7 new cases for the iPhone. The new offering includes cases from the SkinTight™, ToughSkin™ and TechStyle™ lines. Cases are now available at www.speckproducts.com and will be sold through most major retailers.

Palo Alto, Calif. June 27, 2007 — Speck today announced that it has launched 7 new cases for the iPhone. The new offering includes cases from the SkinTight™, ToughSkin™ and TechStyle™ lines. Cases are now available at www.speckproducts.com and will be sold through most major retailers.
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Industry-leading customer service and employee satisfaction facilitates 94% client renewal rate

Fort Worth, TX June 18, 2007 — Range Online Media, a leading search marketing agency specializing in the integration of paid search marketing, search engine optimization and online media strategy, announced today that more than 30 of its marquee clients have renewed their contracts for the 2007 fiscal year. The newly-renewed client list accounts for a 94% client retention rate for FY 2007 and includes companies like Accor North America, American Greetings, Bergdorf Goodman, Burberry, Cole Haan, CompUSA, Education Connection, Johnston & Murphy, Journeys, Neiman Marcus, Nike, Pier 1, Rasmussen College, Reliant Energy, Sharper Image, Sherman’s Travel, The Sundance Channel, Toshiba, and Wyndham Hotels & Resorts.
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