Now in its second year the UK Search Engine Marketing Report is produced by E-consultancy in association with Search Engine Marketing agency Neutralize.

Cornwall, UK April 18, 2008 — The survey which forms the basis of the report was completed earlier in the year by over 1000 respondents from both agencies and companies with first-hand experience of search engine marketing.

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Media Logic’s new paper “Pump Up Marketing ROI Through Proactive PR” is a must-read for savvy marketing professionals who want to learn how to turn a proactive PR strategy into a low-cost lead generation tool. “Pump Up Marketing ROI Through Proactive PR” is now available for download at www.mlinc.com/proactivePR.

Albany, NY January 24, 2008 — A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, details how today’s savvy marketers can pump up their marketing ROI by using a web-optimized PR strategy. A proper mix of technology and insight can transform your press releases into proactive, low-cost lead generation tools. Pump Up Marketing ROI Through Proactive PR is now available for download at www.mlinc.com/proactivePR.

A proactive PR strategy leverages new media tools such as hyperlinks, podcasts, RSS feeds, social media tags and keyword tagging. These tools offer companies the greatest potential to drive your PR messages across the Internet and deliver them directly to the desktops of your desired audience.

Pump Up Marketing ROI Through Proactive PR is a must read for marketers looking to use PR to target media contacts and highly sought prospects for greater marketing ROI.

“An organization’s PR efforts can play a critical role in building or sustaining credibility and leadership position,” says Phyllis Niner, senior account supervisor at Media Logic. “At the same time, a web-optimized PR strategy can boost overall search rankings to guide potential clients directly into a company’s sales funnel.”

Click here to listen to a podcast in which Phyllis talks about how proactive PR can increase your lead generation and get more potential clients engaged in your sales pipeline.
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Be sure to tune in to WebmasterRadio.FM Tuesday, January 24 at 3 :00 pm EST to hear the premier of “Affiliate Marketing Insider,” a brand new show with host Linda Woods, who tells us, “With Affiliate Marketing Insider, we’re creating a forum for discussion and debate about an industry that is always changing.”

Fort Lauderdale, FL January 23, 2008 — WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, is proud the announce the launch of a new show called “Affiliate Marketing Insider” premiering Thursday, January 24 at 3:00 pm EST. Affiliate Marketing Insider will be hosted by Linda Woods, a sought-after consultant and recognized expert in the areas of e-commerce and affiliate marketing who has helped scores of companies and individuals find success in the competitive, ever-changing Internet landscape.

“We are so proud to welcome Linda Woods to our radio network,” says WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. “Linda has been involved with affiliate marketing practically since its inception”.

Linda Woods is a sought-after consultant and recognized expert in the areas of e-commerce and affiliate marketing who has helped scores of companies and individuals find success in the competitive, ever-changing Internet landscape. Her company, PartnerCentric, employs the most experienced team of affiliate program management professionals in the industry.

Today PartnerCentric’s team manages more than 30 affiliate programs. Linda is a frequent speaker at affiliate-related events and has been featured in many publications, including Revenue magazine. She lives in paradise, also known as Santa Barbara, California, along with her 11-year-old son.

Affiliate Marketing Insider will air Thursdays at 3:00 pm EST. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at www.WebmasterRadio.FM.
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A new affiliate marketing program of the leading lighting retailer was launched.

Dallas, Texas January 23, 2008 — A new affiliate marketing program of the leading lighting retailer, LightingCatalog.com, was launched with Performics, which are performance marketing solutions from DoubleClick. eImprovement.com, LLC, is the parent of its network store, LightingCatalog.com, and of other specialty home fixture sites, such as the award-winning eFaucets.com.

LightingCatalog.com is a swiftly rising e-commerce organization that specializes in providing consumers and professionals indoor and outdoor lighting fixtures, lamps, and chandeliers from top brands. Some of these include Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory, and their industry-leading customer service team are some of the reasons that they have been well received by the home improvement community, as well as home improvement manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”LightingCatalog.com joined the Performics (www.performics.com) affiliate network. Performics is a leading provider of affiliate marketing technology and is highly respected in the industry.

eImprovement selected Durk Price and eAccountableOPM to manage and grow the LightingCatalog.com affiliate program. “eAccountableOPM took over our eFaucets affiliate program and has greatly increased our super affiliate list and most importantly sales, all in a relatively short period of time. It was only natural to choose them to launch the new LightingCatalog.com program with Performics,” said Mr. Fox.
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2007 was a dynamic, industry-changing year for affiliate marketing in the gaming sphere. With Europe emerging as the thriving market of 2007, what will 2008 hold for affiliate marketing? Nicky Senyard, CEO of Income Access, shares her views on affiliate marketing for the gaming community.

Montreal, Quebec, Canada (PRWEB) January 22, 2008 — Nicky Senyard, CEO of the Income Access Affiliate Network, can sum up the gaming industry in 2007 and forecast 2008 with one word: “Opportunity”.

2007 began with the industry still adjusting to the UIGEA era, where European players now represent over 70 percent of the global gaming market. Nicky Senyard underscores how Income Access’ longstanding and newly acquired clients deliver the top European online casino, poker, sportsbook and bingo properties to over 17,000 affiliates:

“At Income Access, we’re powering the affiliate gaming channel with affiliate marketing and management services for both our network and customized white labels.”

“These include industry-influential operators such as Victor Chandler, Sportingbet, Ladbrokes, Unibet, Lasseters, Jackpotjoy, Bingo.com, Apuestas, Big Bingo Profits and Wager Profits.”

“With even more big European brands coming on board in 2008, we’re delivering our affiliates a huge range of gaming offers to promote.”

That expansion and prevalence of gaming in Europe has allowed Income Access to stay on top of another of 2007’s top gaming trends: localization:
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