Leading experts to discuss the top concerns in nonprofit PR and how SEO and the latest PR tools can help overcome the hurdles.

Lanham, MD January 22, 2008 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar offering marketing and public relations professionals advice on developing a comprehensive and successful PR/communications strategy for non profit and trade associations. Titled “Creating a Successful PR and Marketing Plan for the Non Profit World,” the webinar will be held on Friday, January 25, 2008 at 2:00 pm ET. To register for the webinar, please visit tinyurl.com/2uee2l.

Shonali Burke, ABC, Vice President of Media & Communications for ASPCA and John Spagnuolo of the New Media Institute will examine the concerns, constraints and success of non-profit and trade association’s PR efforts. The webinar will explore how to leverage the latest tools and technologies, including search engine optimization to maximize the resources available for a successful PR program.

Part of Vocus’ monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at onlinepressroom.net/vocus/, under Events.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
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PromotionWorld Honors the SEO Firm for “Effectiveness, Skilled Staff, and Superior Customer Service”

Atlanta, GA January 17, 2008 — Medium Blue Search Engine Marketing, the premier Atlanta search engine marketing company, has been recognized as the number one organic search engine optimization firm in the world for 2007 by PromotionWorld. Competing against national and international firms, Medium Blue was the only SEO firm on PromotionWorld’s entire top ten list headquartered in the Southeast United States. This is the second year in a row that Medium Blue has been honored in this manner by PromotionWorld and the eighth time the SEO firm has been named number one in a monthly or yearly PromotionWorld list since 2005.

“Following our strongest year yet, we are pleased to once again be honored by prestigious, unbiased resource PromotionWorld and to be named the number one organic SEO firm in the world,” said Scott Buresh, CEO of Medium Blue Search Engine Marketing. “As always, our goals for the new year are to maintain controlled growth while also maintaining our reputation for excellent results and superior client service in this ever-changing industry.”

Among its many accomplishments in 2007, Medium Blue Search Engine Marketing was honored with a National Vendor of the Year award by client Panel Systems Unlimited. The SEO firm also helped client OneSource to win a prestigious AMY award from the American Marketing Association. In addition, Medium Blue Search Engine Marketing added a number of high-profile clients to its roster, including The Maids Home Services and golf community Currahee Club, while it continued its campaigns with high-profile clients such as DS Waters, Inviro Medical Devices, and Wake Forest University Baptist Medical Center. The SEO firm also advanced its “Promotion through Education” campaign with the Technology Association of Georgia - a program in which Medium Blue’s team of experts search engine optimize informative articles from TAG members - and published an informative whitepaper, “Adding Search to Your Marketing Mix,” to rave reviews.

“For the second year in a row, we felt that Medium Blue deserved recognition as one of the outstanding firms in its field,” said Darren Tabor, CEO of DevStart, PromotionWorld’s parent company. “In 2007, Medium Blue continued to demonstrate its ability to keep clients satisfied and to constantly surpass itself in terms of the organic search engine results it was able to achieve.”
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The Radian6 social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends are catching the attention of consumers while eliciting the greatest response and going viral. The firm is currently utilizing Radian6 with a number of clients and will be rolling it out to additional clients as part of its Emerging and Social Media practice.

Minneapolis, MN January 17, 2008 — Carmichael Lynch announced today that it has partnered with Radian6 to bring enhanced social media monitoring to its clients.

The social media monitoring solution will enable Carmichael Lynch to determine which ideas, opinions and trends that are not only catching the attention of consumers of the brands they work with but also which are eliciting the greatest response and going viral.

“For our clients, it isn’t enough to simply track how often various brands are mentioned in social media but how consumers are engaging with these brands,” said Carmichael Lynch Emerging Research Strategist Herb Sawyer. “Radian6 provides us with in-depth, real-time analysis by topic or brand and allows us to determine which sites are influencing consumer opinion the most. As a result Carmichael Lynch has the ability to uncover timely strategic insights to help our clients properly position and market themselves both online and off.”
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Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first, solutions-based platform, allowing ad agencies and brand marketers to tailor their performance marketing strategy to meet their specific needs.

London, United Kingdom January 15, 2008 — Viva9.com, premier provider of performance and affiliate marketing technology and services, announced today the launch in February of CommissionMonster Solutions, a world-first platform allowing ad agencies and brand marketers to take full control of their performance marketing strategy, through a full service solutions-based platform.

Last year, CommissionMonster.co.uk (www.commissionmonster.co.uk) became the first network not to charge affiliates or advertisers sales commissions. Of this latest product launch Shane Murray, CEO of Viva9 said, ‘For many years now we have been analysing the performance market in the UK and globally, and asking advertisers and agencies what key challenges they face. The most common response seems to be that of flexibility and control over affiliate campaigns.

Brand advertisers and the agencies that represent them seek the power to determine where their ads are run, when their ads are run and how much they spend. CommissionMonster Solutions will be the first to market that delivers on this level of control.’

‘This year we have set a strategic goal to be amongst the top 3 networks in the UK. In a very competitive market, the only way forward is to offer a solutions-based product that meets the needs of the marketer. It is through identifying and then meeting these needs with innovative products like CommissionMonster Solutions that we believe we can realise this goal.’
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Product launched to enable easy access to consumer data.

Evanston, IL January 12, 2008 — ConsumerBase celebrated the second anniversary of its ResponderInfo product this week. ResponderInfo is a website (www.responderinfo.com) that enables marketers to run counts and purchase consumer data instantly.

ResponderInfo was conceived by ConsumerBase to provide smaller data users with a convenient, cost effective list-building tool. Customers can go to the website, enter in parameters for consumer data and purchase lists with a credit card. The data in ResponderInfo comes directly from ConsumerBase’s database of more than 77 million U.S. consumers.

Upon its initial release, ResponderInfo caused a stir in the relatively calm world of consumer data due to wider than usual media coverage. Privacy advocates raised concerns about allowing such easy access to consumer data. However, ConsumerBase continued to market ResponderInfo and no privacy or security issues have surfaced in the two years that the product has been available.

Customers of ResponderInfo have ranged from independent insurance brokers looking to prospect in their own neighborhoods to large data brokers looking for a convenient fulfillment tool.

ConsumerBase Chief Executive, Larry Organ, stated that he is pleased with the success of ResponderInfo and plans on expanding its role in the future.

About ConsumerBase
ConsumerBase is a Chicago-based multi-channel data marketing agency with regional offices across the U.S. ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282.
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